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Oct. 22, 2023 - The Ben Shapiro Show

42:09

The Fight For Our Kids l Jeremy Boreing

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	A little over a year ago, those tapes from Chris Rufo leaked of what was going on inside Disney, and you said, we should do something.
	We should launch into kids' content.
	I wrote you back and said, you don't know how to run a business.
	This is impossible.
	What you're suggesting could never possibly happen.
	And then I laid back in bed to go back to sleep for another 40 minutes.
	And as I sat there, I thought, damn it.
	He's right.
	I drive into work.
	By now, our COO, John Lewis, is involved in the conversation.
	And we've decided that we're just going to do it.
	We're going to announce this initiative.
	We're going to change the direction of our company in a deeply profound way.
	This isn't launching chocolates.
	And so we decided we would host a live town hall that day and I would announce it to the world while announcing to our staff the Daily Wire was going to launch into kids entertainment with a $100 million commitment that we were going to change the paradigm.
	And that's when the work started.
	Disney controls the greatest content library ever created.
	Their cultural reach, specifically with kids, is far greater than anything that has ever existed throughout human history.
	From Snow White through Frozen, the company has captured the consciousness of kids and parents around the world.
	In early 2022, leaked footage revealed Disney company executives pushing the installation of queerness and radical messaging directly into their kids' content.
	One of Disney's executive producers said during an internal company meeting that she's implementing a, quote, not at all secret gay agenda and is regularly adding this and other radical messages to her kids shows.
	For example, in the show The Proud Family, Disney stirs racial division with songs like Slaves Built This Country, where kids rap about descendants of slaves earning reparations.
	Viral videos released this year show Disney's live action Snow White star Rachel Zegler condemning the iconic Disney story that launched the company into what it is today.
	Beyond just their content, Disney is a corporation now known for pushing all the worst excesses of the woke left, tossing aside gendered greetings at its theme parks, while employing crossdressers at its children's boutiques, paying for its employees to travel for abortions, promoting anti-racism indoctrination of its employees, going to war on behalf of radical left-wing social policy in Florida.
	Walt Disney loved America, but the company he once founded is now on a very different path.
	When Jeremy Boring, Caleb Robinson, and I created The Daily Wire, we didn't just do it to get into politics or just to get into podcasting.
	We launched this company so we could have a marked influence on the culture of America.
	We wanted to reintroduce traditional values back into a country that has long forgotten what those values stand for.
	We have been fighting back with multiple entries in the entertainment space, and we continue to do so with upcoming and exciting projects like What is a Woman, Terror on the Prairie, the upcoming Pendragon Cycle.
	When we saw what was happening with Disney, the most influential kids brand on the planet in history, we knew we couldn't sit still.
	We immediately got to work.
	In March 2022, we announced a commitment of $100 million over three years to launch a children's entertainment company.
	Just this past week, on the date of the 100th anniversary of the founding of Disney, we realized the launch of that commitment.
	We call it BendKey.
	Benkei is dedicated to creating the next generation of timeless stories to transport kids to a world of adventure, imagination, and joy.
	This isn't teaching politics to kids.
	It's about giving kids a proper childhood, creating for them a sense of wonder and adventure.
	It's about protecting kids from being used by agendas of any stripe.
	It's material I would put my kids in front of.
	All in all, Caleb, Jeremy, and I have created an entirely new company.
	We've hired an entirely new team to create these incredible shows.
	We've created an entirely new app, available on all the most popular devices, to deliver this content onto devices and into your home.
	Not only did we create shows from scratch, we also acquired a massive amount of content, all centered on the same values as the shows we've created.
	There are over 150 episodes available right now on the BentKey app, with new episodes released every single Saturday morning.
	I am so proud of BentKey.
	More proud of BentKey probably than anything we've ever done at this company.
	I know Caleb is too, and I know for sure that Jeremy is.
	I wanted to bring Jeremy back to the Sunday Special to reiterate and discuss our overall strategy in the entertainment and culture space, and to highlight the amazing work we've started with BentKey.
	So, please welcome back, all the way from Croatia, Daily Wire co-founder, producer,
	director, and so much more, my best friend, Jeremy Boring.
	So my good buddy Jeremy Boring, welcome to the Sunday special again.
	So I want to separate this conversation into two big pieces.
	Piece one is going to be all fun and awesome stuff that we're doing here at Daily Wire and now at Benkey.
	And then part two, we're going to get into the politics.
	So we're going to separate that out for the listeners because...
	It's very hard to mix these two particular topics.
	But let's jump into stuff that's actually good in the world happening right now.
	So we've launched at Daily Wire, and thanks to your leadership, we've launched the biggest initiative in the history of Daily Wire, and that is children's programming over at BentKey.
	So why don't we start off with kind of the conversation.
	Let's go through the history of how BentKey came about.
	Why don't we start with the first question.
	What the hell is BentKey?
	Where did the term BentKey come from?
	I know this question's been asked you a thousand times because you literally wear a BentKey around your neck and have ever since I've known you.
	But where does that even come from?
	Yeah, so I wear every day for the last 28 years, I've had this band key around my neck.
	And it's the key to a small theater in a town called Post, Texas, where I grew up doing, doing plays and where I kind of discovered who I was and what I wanted to do in life.
	And it bent in the lock one day.
	The full story of that is probably not one for this conversation.
	It's one for, you know, when there's bourbon around and cigars and long hours late into the evening.
	But it bent in the lock and I put it on a string because it sort of represented this important period in my life where I was being trusted with responsibility for the first time, where I was associating with adults for the first time, where I was sort of discovering who I am and what I believe and what I wanted to do with my life for the first time.
	And so at various times, Benkey has been used by our company, the parent company that owns the Daily Wire, which is comprised of you and Caleb and I and our original investors.
	We named that company Benkey during a renaming halfway, kind of halfway between the founding of the company and today.
	And when it came time, at that time, we did it because people who haven't started businesses may not know.
	It's really hard to find any word or two-word combination to use for your business that isn't already trademarked, that isn't already owned by someone.
	And so after we'd gone through like 30 names one day, and we were completely exhausted, we were like, what's something that certainly no one would have used?
	It's like, well, bent key.
	It's not even a real thing.
	So we used it.
	But I think when this conversation about kids came up, We were originally calling our initiative, which we announced to the world a little over a year ago, DW Kids.
	We made that announcement.
	I think we should get to how we made that announcement.
	It's one of the great stories of the history of our company.
	But just to put a bow on the name, we made this announcement after Disney, sort of after Chris Rufo leaked some tapes from inside Disney talking about their not-so-secret gay agenda and trying to sneak queerness into their shows and radical racial politics into their shows and using quotas to make sure that Quote unquote, marginalized groups represented more than 50% of the onscreen talent and their kids programming.
	We thought that demanded a response, and we started calling our response DW Kids or Daily Wire Kids.
	But over time, that began to really sit poorly with me because of what our actual goal is.
	Our, you know, Daily Wire is a very politically charged name, obviously, because the Daily Wire is a very political company, because you and I are very political.
	The work that we do is very political.
	And while the launching of our kids entertainment company is intrinsically a political act, what we're trying to do with that political act is create content for kids that isn't inherently political.
	What we basically believe at Bintke is that, you know, In America, we have a two-part problem.
	We've infantilized adults largely through our university system.
	We refer to 23-year-old adults as college kids and hold them to no account, treat them as they have no agency, as though they have no personal responsibility.
	And then on the other hand, we take actual kids, And we say, no, you're not allowed to have a childhood.
	You're not allowed to live in a space of wonder and adventure and joy and imagination.
	Instead, we're going to use you as political instruments, as political props, as a petri dish for our craziest social experiments that we've ever done as a society.
	You and I and Caleb, The Daily Wire, we want to say no to both of those and say, no, adults should be treated as adults.
	Kids should be treated as kids, and Behnke endeavors to give kids an environment to do just that.
	It's not political content.
	It's not educational content.
	It's entertaining content.
	It's beautiful content.
	It's hilarious content.
	It's heartfelt content.
	It's the kind of content that you could trust your kids with, that your kids will love and enjoy, the kind of content you and I got to grow up with, the kind of content on which politics is formed later.
	Right?
	The kind of content that allows kids to form their personality, to form their character, to be exposed to values, to find themselves.
	On that good foundation, good politics will be built.
	On that good foundation of Ben Key, perhaps daily wire politics can be built in the future.
	But Ben Key isn't about politics, and so that's why we needed a new name.
	And I thought Ben Key was a fun name because it is mysterious, because it has this sense of whimsy, because it isn't, you know, we used a bunch of words, but words have meaning.
	What if we called it Ember, or what if we called it, you know, any number of, but all of those come with some sort of meaning.
	The beauty of BentKey is I think it gives us the opportunity to build something completely new.
	You know, in success 10 years from now, BentKey won't mean the key that Jeremy wears around his neck.
	BentKey will mean this body of work that has impacted millions of kids around the world, and that they hold dear, that's helped them in the same way my key helped me.
	We'll get to more with my friend Jeremy in just one second.
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	Obviously it's an amazing thing for parents, so one of the things as a parent of four that I've had to come up against, you obviously have a kid as well, and all of our hosts have kids.
	One of the things that we all as parents have such a tough time with is finding entertainment for our kids, because obviously, you know, you need a five minute break, you put your kid in front of the TV.
	The problem is if you put your kid in front of YouTube, then there's a very good shot that the algorithm is going to feed them something truly awful within five to ten minutes of you putting them in front of YouTube, which is usually how people now watch TV.
	If you put them on Disney Plus, There's a very good shot that they're going to be fed a piece of content that runs directly counter to your values.
	The beauty of BentKey from a parental point of view is that this is really a safe space for your kids.
	You can put your kids in front of BentKey and they can spend hours, and no one should spend hours in front of a screen if they're a kid, but they should spend whatever time they're going to spend in front of a screen with people who actually share your values and who aren't going to seek to twist their minds in some particular political or cultural direction.
	Well, that's exactly right.
	Listen, there's a lot of amazing content in the world.
	A lot of it was made by Disney.
	A lot of it we grew up with.
	It's not that there isn't wonderful content out there, safe content out there for kids.
	It's that you can't really trust the platforms anymore that house that content.
	You can put your kids in front of you.
	Snow White and the Seven Dwarfs, but it might immediately then roll into Disney's new Snow White, which is an actual repudiation of the values, as declared by their own lead actress, Rachel Ziegler, of the values of Snow White and the Seven Dwarfs.
	So what we endeavor to do is curate a body of work at Bent Key where none of the content betrays the values of our core audience, and I would say that the core audience for Bent Key isn't even the core audience for Daily Wire.
	I think it's a much broader audience than that.
	I think that there are plenty of Independent, moderate, and even light left-wing parents out there who don't want to see radical values, who don't want to see their kids exposed to radical values, Benkei can be a home for all of those kinds of people.
	People who want, as you say, you shouldn't put your kid in front of the TV for hours, but for whatever length of time they're there, you can know that they're being exposed to good and beautiful content.
	Now, Creating that content is a generational work.
	We've launched with four original shows and a fifth that is original.
	We didn't create it, but we're working with the creator and now we have it exclusively.
	So really five shows that are unique BentKey offerings.
	Those best represent our vision for BentKey.
	Those are Kid Fit Go, Kid Explorer, Chip Chilla, Wonderful Day with Mabel McClay, and Gus Plus Us.
	And I can say that I'm incredibly proud of those five shows.
	I think it's an amazing start.
	But we wanted to make sure that our offering was robust.
	Want to make sure that parents got value for the money that they're going to spend.
	So we also went around the world and curated existing content.
	That we didn't think betrayed the values of our audience.
	It may not be that every piece of that content perfectly encapsulates our values, or that it perfectly represents our long-term vision for the company, but it's highly entertaining, high quality, and safe content.
	We've edited every single episode.
	Some of the shows that we would license from around the world, maybe there were three episodes that we didn't agree with.
	So we just threw those episodes out.
	They're not on the platform.
	Every single piece of content that a kid will be exposed to on Bent Key, at a minimum, will be neutral in terms of, you know, the sort of woke identity politics of the moment.
	And in many cases, and especially in the cases with our original content, I think we'll be very values forward, very values positive.
	So let's talk about how you actually build a children's entertainment company.
	So this is a massive undertaking.
	People, I think, when they see a product just roll off the shelf, any product, they don't see all the work that went into the product.
	It just comes off of the price and the price is whatever it is per month.
	And they think, OK, well, that sort of automatically existed.
	I think take us behind the scenes as to how this happens, because we literally took The resources that we had as a political commentary company and news generating company, and we poured those into a completely different company with a completely different orientation requiring completely different sets of skills, which effectively meant building a giant second company with a massive investment.
	Well, the first time we ever started talking about kids content, I remember I was in a hotel in Grand Rapids, Michigan, and I was on a phone call with you talking about the general entertainment content that we were about to really launch into in earnest.
	And you said, you know, I think that this general entertainment play is a smart play, but the real play is kids content.
	And we brainstormed about that on the call, as we often do with ideas back and forth.
	And I remember ending that call thinking, if we were going to do such a thing, what we should do is hire Glenn Beck to be Mr. Rogers.
	I mean, Glenn Beck.
	is Mr. Rogers.
	I know that people have a view of Glenn Beck that's, you know, their view of him is only through his talk radio show, probably.
	It's only through his Blaze show they see him as this really political figure.
	But behind the scenes, that's not who Glenn Beck is.
	Glenn Beck is a giant kid at heart.
	He collects these beautiful artifacts from American history.
	He is in love with Walt Disney.
	He owns, I think, the actual original business model that Walt took around to raise money to build Disneyland.
	I mean, In many ways, I think this is what Glenn Beck was put on the earth to do.
	And so I started dabbling with that idea.
	Could we get Glenn Beck to come over and do kids content for us?
	And, you know, obviously, Glenn and Tyler and the guys at The Blaze are good friends of ours, but they also are our competition.
	And so it became clear pretty quickly that they probably wouldn't take their number one star and let us have half of his time to come work on our content.
	And the idea of kids sort of got put on the back burner for a little bit.
	We invested heavily at that time in starting our general entertainment company at shooting our first feature films.
	We somehow detoured into a razor company and then into a chocolate company.
	But over time, we kept coming back to this idea of kids entertainment, because it's probably where the biggest need is in the culture.
	You know, as Andrew Breitbart always said, politics is downstream of the culture.
	You and I sort of came of political age in West Coast conservatism, which was very focused on this idea of the importance of culture.
	And kids entertainment is where the hole is.
	And so a little over a year ago, those tapes from Chris Ruffo leaked of what was going on inside Disney.
	And this will give people an amazing insight into how The Daily Wire works.
	You sent me the story at 530 in the morning, my time, obviously, you're an hour ahead on the East Coast.
	And you said, we should do something, we should launch into kids content.
	I wrote you back and said, Ben, you always have big ideas.
	You don't know how to run a business.
	This is impossible.
	What you're what you're suggesting could never possibly happen.
	And you said, Okay, fine.
	And then I laid back in bed to go back to sleep for another 40 minutes.
	And as I sat there, I thought, Damn it.
	He's right.
	And so I laid there for, you started your show.
	I waited until the earliest possible moment that I could reach out to Caleb Robinson, our other business partner.
	And I said, Caleb, we've got to launch kids today.
	And he said, what do you mean?
	What do any of those words mean?
	Launch kids and today?
	I do not understand this language.
	And I said, I think that we have to announce today.
	While people are rightly outraged about what Disney, what's happening at Disney, by the way, Disney, the most important entertainment company in the history of the world, especially where kids are concerned.
	I said, I think we have to announce that we're going to make an investment in kids and that we're going to spend, we're going to commit $10 million over the next three years.
	And Caleb said, $10 million?
	You're out of your mind.
	He basically told me what I had told you.
	You're out of your mind.
	We don't have that kind of money laying around.
	We have no idea how to do such a thing.
	Let it go.
	We'll get to more with Jeremy in just one second.
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	I drive into work.
	By now, our COO John Lewis is involved in the conversation, and we've decided that we're just going to do it.
	We're going to announce this initiative.
	We're going to change the direction of our company in a deeply profound way.
	This isn't launching chocolates.
	This isn't a side project.
	This is a, as you said, a fundamental change, a fundamental reallocation of resources.
	And so we decided we would host a live town hall that day and I would announce it to the world while announcing to our staff that the company that they thought that they belonged to was about to become a completely different company.
	And I started trying to scratch out what I would say.
	Well, I get to work.
	And this is the problem in businesses.
	When you have an idea, then it hits reality.
	I get to work and standing outside my office are like all of our lawyers and all of our executives there to tell me why it's completely impossible to do what we've just declared.
	Even our production staff saying, we can't host a town hall today that goes out live and has... So we start wrestling with all of this.
	And the hours are ticking by as I'm trying to just fight the fight of, can we even say that we're going to do such a thing?
	What are even the ramifications of saying that we're going to do such a thing?
	And I'll never forget, at about noon, I walked back to where Caleb was and Caleb said, are we going to be able to pull this off?
	And I said, I think we can do the town hall at two.
	Or maybe it was for us.
	I think we can actually pull off the town hall.
	They're, they're going to start building a stage for me to stand on and taking down sets so that our employees have a place to listen to the town hall.
	They'll all get together in one room.
	I said, but I don't think we can say $10 million.
	And he said, why not?
	I said, well, it just occurs to me.
	I know how much this stuff costs.
	10 million sounded like a lot laying in my bed, but 10 million is like one show.
	That's not launching a kid's entertainment company.
	That's launching a TV show.
	Like, what are we really doing here?
	And he said, Well, how much do you want to say?
	Because we don't even have the 10 million.
	I said, Well, what I want to say is 100 million.
	Caleb said, again, the whole cycle repeats.
	You're out of your mind.
	This is insane.
	You know, and I said, Yeah, but here's the thing.
	$100 million sounds impossible.
	And it is.
	And it's nothing.
	Disney's content budget is a billion dollars a year.
	Hollywood spends like 180 billion dollars a year on content.
	So we to say that we're going to spend 10 million isn't we're not taking seriously the scope of the fight that we're claiming that we're going to jump off into at 10 million bucks.
	We've got to really we're going to do this.
	We have to do it.
	Caleb said, where's the money going to come from?
	And I said, when you wish upon a star, which is probably trademarked, and I can't say it on your show.
	But basically what I said is, if we're going to do it, we have to do it.
	And we have to just accept that it's going to change everything.
	We have to accept that we don't know how we're going to do it.
	We have to set ourselves up for the fight of our lives.
	And now we get engaged in this big argument about that.
	Another argument with all the attorneys.
	Another argument with all the executives.
	And then someone comes and knocks on my door and says, Jeremy, they need you in hair and makeup.
	And I realized that I hadn't written a speech.
	I didn't even know what I was going to say to the world.
	So, I walked over, they're powdering my face as I walk up on the stage, and I went live and told the world what we were going to do, that The Daily Wire was going to launch into kids' entertainment with a $100 million commitment, that we were going to change the paradigm.
	And that's when the work started.
	To accomplish this has been so much harder than anything we've ever done before, so much harder than launching The Daily Wire.
	You and I and Caleb have Have diluted our ownership in the company to raise money.
	We literally made ourselves poorer.
	If it fails, much poorer.
	If it succeeds, maybe it was worth it.
	It pays off and we do better.
	But we poured our liquid resources into this, our actual cash that we had on hand.
	We poured our ownership in the company.
	We still control the company, but we own less of the upside in the company than ever before.
	Because we believe so much that this is the most important thing we've ever endeavored to do.
	And then we got busy hiring and we got busy writing and we got busy creating.
	We got busy learning.
	We got busy real, you know, making mistakes and quickly iterating and trying to do better and solve those problems.
	We got busy licensing content from all around the world.
	And if you look at our company today, it looks nothing like it looked 18 months ago.
	We have a company that's completely oriented toward entertainment and in particular an emphasis on this kid's entertainment.
	Because that's where the real fight is.
	Because if all we do is criticize the culture, if all we do is talk about politics, if we don't get busy making culture, then there is no country to conserve.
	There is no country for us to try to save.
	So that's how we got here.
	And that story is, as you said, incredibly indicative of how the company has always been run.
	In the sense that we are incredibly fast in terms of our reactive power.
	And that I think is our superpower in this particular space.
	Not just in announcing kids, but in doing things down to deciding that we're going to create a Snow White film.
	Like that was not on the slate six months ago.
	That wasn't even on the slate like four months ago.
	But then when Disney came out and basically started putting out all of this press about its Snow White movie that was coming out in spring of next year, all about how Snow White is actually an empowered single woman, and the typical themes of Snow White are hackneyed and old, we have to get rid of those, and the dwarves aren't actually dwarves anymore, now they're normal-sized people, and all the rest of this kind of stuff, we just decided, you know what?
	The only way to fight that is by actually making our own version of Snow White starring Brad Cooper.
	We made that announcement simultaneous with the launch of Enki.
	It was another one day decision.
	I'll never forget.
	I wrapped a film for Daily Wire Plus on July 9th.
	And on July 11th, I landed in Rome to produce our Pendragon Cycle, the biggest piece of work we've ever undertaken.
	And when I walked off the plane, I got hit with all of the Rachel Ziegler comments about the new Snow White that, you know, I think that may have been the day that the pictures leaked of the reshoots and we saw that the dwarves weren't dwarves.
	And all these clips started circulating of her saying, you know, it's not 1937 anymore.
	This isn't about true love.
	You know, I am not a fan of the original movie.
	One thing she said is, they keep accusing us of making a PC Snow White, and that's right, because that's what this old story needed.
	And I thought, well, no, that's the opposite of true, you know, the fairy tales.
	Are unique because they, you know, some of them are a thousand years old.
	I mean, they, they contain timeless truth.
	What made them so powerful when Disney, Walt Disney chose to tell them, he said, here's these beautiful stories and they, and they have it all.
	They contain everything.
	He said of Snow White in particular, it is the perfect story.
	So to hear this young actress now saying, not only is it not the perfect story, it's a bad story.
	It's a story that needed our modern values to redeem it.
	I thought, well, this is a complete betrayal of Walt Disney himself, of Walt Disney's personal vision for what his company would be.
	And it's an enormous opportunity for us to show people how serious we are.
	And it just so happens that we have the perfect Snow White already working for the company.
	So yeah, another one day decision.
	And The amount of chaos that that creates, the ripple effect of making a decision like that's amazing, but here we are.
	We'll get to more with Jeremy in just a moment.
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	So let's talk about some of the programming that is available in original to BentKey subscribers.
	So as you mentioned, we have five original shows.
	They are amazing looking.
	I mean, the quality of the product, it's the proudest I've ever been of any product that we've ever released, aside from my own show, which I literally do every day.
	But in terms of the actual quality and beauty of the product, I mean, it surpasses anything by far.
	that we've ever done.
	It truly is astonishing stuff.
	Again, the amount of work that goes into this stuff behind the scenes is amazing.
	I was there for a few days watching some of the filming of Mabel McLea.
	It's amazing to watch this happen in real time.
	The size of the crew that's required, the number of shots that are required,
	all the back of the curtain stuff that's happening is amazing, but the shows are really tremendous.
	So why don't you start with Mabel McLea, for example, and give us sort of the backstory
	on how that show evolved.
	Well, I will say I have a small handful of pieces of content
	that The Daily Wire has produced.
	But I'm so in, you know, I'm proud of all of our content, of course, we labor over all of it.
	There's a very small group of shows that you have a real affinity for.
	You know, the...
	The Exodus seminar that you and Jordan Peterson and Dennis Prager and Miss Jordan show, but that so many of our friends and heavyweights were a part of.
	And I feel like that's a piece of content that stands the test of time.
	It's a, it's a transcendent piece of content.
	We, we make a lot of wonderful content, but it's about the news of right now, of right now, of right now, of right now.
	And you and I have talked a lot about what is a legacy in that environment.
	You know, your, your show does enormous good in the world on a day to day basis.
	But when you're gone.
	And those new stories are gone.
	What have we left?
	And one of the things that you and I have been trying to do, and that we've kind of learned from watching some of our mentors in the space, Andrew and Rush Limbaugh and others, is we've just realized that we have to build legacy content.
	We want to speak not just into this exact moment, but into the future.
	And Mabel McClay, I think, is the thing I'm the most proud of, of anything we've ever made.
	It is truly good.
	And I don't mean just good in terms of the quality of the show.
	I think the quality of the show is great.
	I mean, it's good in an intrinsic sense.
	It is filled with goodness.
	It is filled with heart.
	It transports you out of this moment in which we live, and it slows you down, and it makes you free to wonder.
	That's me as an adult watching it.
	As a kid, especially in this fast-paced world, I think Mabel McClay can be transformative.
	I liken it unto, it's like it's one part Mr. Rogers neighborhood and one part Mary Poppins.
	It has that sort of gentleness and quietness of a Mr. Rogers, and it has that whimsy and magic of a Mary Poppins.
	It's warm and golden.
	It isn't gray.
	It isn't bright.
	It's not like kids content, right?
	But it's also not like drab modern content.
	It's this, it's nostalgic, but it's today.
	I couldn't, I couldn't be more proud of the show.
	I, I think that, uh, it may be that when people look back at our legacy, a hundred, you know, 50 years from now, that's the thing that they talk about the most.
	Maybe we make a hundred or 200 or 500 episodes of Mabel McClay and there'll be kids who say, yeah, my childhood was Mabel McClay.
	She taught me what it was to have imagination.
	She taught me what it was to have heart.
	Based on that, I learned discernment.
	Based on that, I learned my values.
	It's a live-action show starring my dear friend of many years, Katie Chase, created by she and her husband, Ryan Chase, who ran a kids' improv school in Los Angeles.
	They understand kids.
	They love kids.
	They love to teach kids and help kids on their journey.
	I would say, in many ways, I feel they were put on the earth to make this show.
	And whatever I expected from them, they delivered so far above it.
	Other people on our staff who have no background in kids entertainment, or even in entertainment generally to speak of, stepped up.
	We hired a professional crew.
	Some of that crew didn't work out.
	Some of our Daily Wire guys had to step in.
	Mathis Glover, who's been with us, well, literally since day one, helped to direct the first few episodes, pushed himself to the absolute max.
	Delivered in the in the biggest way we could have possibly hoped for.
	Matt Barry, who's worked for the company in in many different roles over the years, who's a true creative, stepped in to be the the producing director.
	Of the show, he'd never done anything like it before, but with a little help from me, a little help from Mathis, the help of a great crew, he found his way.
	Ultimately, the help of John Price, our executive that we brought in to be over the show, really helped Matt to find his way.
	And this is, again, this is what Matt was put on the earth to do.
	He's going to do this, I believe, for the rest of his life.
	And what they delivered, I think, again, I think kids will be talking about for the rest of their lives.
	Then you have Chip Chilla, the first show we ever announced, an animated show about a family of homeschooling chinchillas who, uh, it's these wonderful parents who just invest immediately into the lives of their kids.
	They sort of meet their kids where they are, and they're always looking for an opportunity to teach them, which makes it sound like it's an educational show.
	It is not in any way an educational show.
	One thing you and I talked about from the very beginning is this idea of cultural literacy, that the cartoons that I grew up with, From Looney Tunes, Merry Melodies, all the way to the kind of Saturday morning shows that were popular when I was a little kid.
	They all contained sort of the American mythology within them.
	They contained our literary history within them.
	I first learned about Tom Sawyer convincing his friends to whitewash the fence, not from reading Mark Twain, but from watching Bugs Bunny.
	That's how all art used to be until really this very modern moment in which we live where it's now where the American canon, the Western canon, is considered somehow evil.
	We don't want to expose kids to it.
	That's what happens in Chip Chilla.
	It's not that it's an educational show where we do a book report at the end of it.
	No, it's for kids who are too young to do book reports.
	But it exposes them to these characters, George Washington, and exposes them to the idea of Moby Dick, not in a way that It's meant to help them when they get to school in a way that's meant to help them be well-rounded humans.
	It's to help them recognize those stories when they encounter them later in life.
	It's a zany show.
	It's a fun show.
	It stars our friend Rob Schneider and the work that he does as the father on the show is creative and hilarious and filled with heart.
	We have two shows from a wonderful family down in Georgia called Kid Explorer and Kid Fit Go.
	And these are live action shows hosted by kids for kids.
	And they're funny, and they're practical.
	You know, Kid Fit Go, for example, kids will learn how to do exercise by doing exercise with other kids.
	Because part of being a well-rounded human is not just being exposed to good ideas, but to good discipline, to good habits.
	And so that's an important part of what we're doing with the show.
	And then we have Gus Plus Us, humans and puppets interacting with one another.
	And it's filled with exploration.
	It's filled with heart.
	It's filled with joy.
	Those are shows that I'm incredibly proud of.
	And it's just the beginning.
	It's taken us all the money that we've ever made and some of our ownership to get this far.
	And it's a drop in the ocean.
	We're going to keep pouring everything we've got into it and success.
	And, you know, I think we would both like to look up at the end of our lives and see that this of all the things that we created, that this has the most legs, that this has the most staying power, because I think it can do the most good.
	We'll get back to this with Jeremy in just one second.
	First, as you know, we do things very differently here at The Daily Wire.
	We host several of the top news podcasts in the world.
	We launched a chocolate company overnight.
	We just took Disney head-on by releasing 150 episodes of kids content.
	It takes very specific people with very specific skills to do this kind of stuff.
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	ZipRecruiter is indeed the smartest way to hire, which is why we've been using it here at Daily Wire for years.
	ZipRecruiter.com slash BenGast to get started.
	One of the things about the shows, and that we've tried to do with the broader entertainment project, and this is mainly because of you, is try to give people material that they actually want to watch, not that they think that they should want to watch.
	And that's definitely true with the kids' content.
	The first time my kids opened the app, they immediately, I mean, they can navigate the technology better than I can because, of course, I'm now the older generation, but they can navigate that technology, and they were pulling up the shows, watching them, enjoying them, laughing at them.
	My three-year-old is already a Chip Chilla fan after just a couple of days.
	And you can see the response in the marketplace.
	I mean, the number of people who have been waiting and wanting and who have been emailing me and calling and just asking for a year since we announced this, when is this thing going to drop?
	When are we finally going to be able to have a safe place to put our kids in front of the TV?
	Those people, I think, are going to be really satisfied.
	We've seen the early results.
	Maybe you can talk a little bit about the response in the marketplace.
	Someone said on Twitter, leave it to The Daily Wire to under-promise and over-deliver.
	And obviously that's an enormous compliment, but I don't think it's quite true.
	I think a more accurate representation of what we do at The Daily Wire is we over-promise and over-deliver.
	The entire idea of this was so much more than we were capable of.
	Launching a razor company was so much more than we were capable of.
	Launching a chocolate company in a day, so much more than we were capable of.
	And launching this, an order of magnitude beyond our capabilities.
	And what we knew was the expectations for us are so low in people's minds.
	We can either fulfill those low expectations, or we can transcend how people view us as a company.
	We can fundamentally change how we're perceived.
	And the first key to that is to make content that people want to see, not content that they want to want to see.
	I don't want our legacy to be, yeah, my parents made me watch that stuff.
	Yeah, I think some of it was good.
	No, no, no.
	I want kids to love this.
	I want to make stuff that stands the test of time.
	We're telling timeless truths.
	We should tell timeless truths and timeless content.
	And obviously, we're just getting started with that.
	I think we launched at an enormous level of quality.
	And I think that in success 10 years from now, we'll be far, far better than we are today.
	Obviously, we need to incorporate more music into what we're doing and enhance the visuals.
	Disney's at the cutting edge.
	Every time Pixar releases A film is the next newest thing.
	Those films cost $300 million to make one film.
	So we have a long way to go.
	I'm incredibly proud of the work that we're doing.
	And I also have a three year old daughter.
	And I didn't test this content on her, in part because she's very young.
	I don't let her watch a lot of content.
	But last yesterday, I was doing an interview with Dr. Peterson and my phone buzzed and I looked over and it was A message from my wife saying, your daughter just came to me and said, Mommy, I want to sit on the potty and watch Chip Chilla.
	It really kind of choked me up.
	What an amazing moment that we've made something now that our own kids actually love on its own merits.
	My daughter doesn't understand that that's my show.
	She wouldn't even know what that meant.
	And here she is loving this show because we made a lovable show.
	Well, it's the number one kids app on the App Store right now.
	It is rising very quickly into the top echelon of the entertainment side of the App Store as well, and we are only getting started.
	So, Jeremy, it's an amazing accomplishment.
	I'm super happy that we get to bring this now to all the people who've been waiting for it.
	Obviously, everybody within the sound of my voice.
	If you're a parent, you should definitely download this, and you should make sure that it's available to your kids.
	If you're a DailyWire annual subscriber, you're already a subscriber to BentKey, so it's no additional charge for you.
	You get both in one.
	DailyWire is for you, and BentKey is for your kids, and you should enjoy both of them.
	Jeremy, I want to shift topics here, and that's going to require a background change.
	OK, so we've now shifted background, which means that we're going to go from the happy to just the horror show that is Daily Politics.
	Obviously, Jeremy, we haven't had that much chance to talk because you've been in Europe traveling around and shooting the various movies and shows that we've been doing.
	But in the meantime, the world is now on fire.
	It is on fire pretty much across the board.
	I want to get your first thoughts.
	With regard to the massacre of Jews that happened in the Gaza, the so-called Gaza envelope, those are the areas around the Gaza Strip, the murder of some 1,400 Jews, and then Israel having to use its military power to try and strike Hamas targets.
	Why don't we start with the massacre?
	I'm going to try and break this down into pieces because it's such a big topic.
	So we'll try to do this kind of in timeline fashion.
	So first your reaction to the massacre itself and what the West missed that allowed this sort of thing to happen.
	Well, obviously, it's one of the most devastating days in my lifetime.
	You know, tragedies happen in the world all the time.
	And some cynics on Twitter are angry because we're all talking about this and there's other and even bigger atrocities that happen that don't get any screen time that we never comment on.
	But when something hits close to home, obviously, it resonates more deeply.
	Obviously, you are more aware of it.
	Obviously, you see it.

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