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Jan. 20, 2024 - Blood Money
30:06
Awakening The Conservative Hispanic Soul with Melinda Ann Rivera
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Alright, welcome to the latest Blood Money I've ever seen.
latest Blood Money episode.
Today we have a very special guest, Melinda N. How are you doing?
I'm doing great. Thanks for having me, man.
Excited to be here with you. Thanks for coming on the Blood Money Podcast.
So we're exploring a very interesting topic here.
I mean, based upon our research, one of the things we realize in this state of Nevada, where we do the Blood Money Podcast, is that a lot of the Hispanic community is getting their information from sources like Univision, Telemundo, which basically sell a certain kind of narrative, a lot of this white supremacy narrative, a lot of anti-conservative talk, right?
But it seems as though, from my experience, having grown up in LA, knowing a lot of people, you know, from Mexico, South America, it seems as though Central America, it seems as though a lot of the values of those communities are identical to the conservative community.
So you seem to be taking some action on that.
And, you know, just let's dive right into it.
Tell me, what have you been doing in terms of, you know, switching some of the minds of these voters and individuals that think that the whole conservative side is a bunch of crazy white supremacists?
Yeah, well, absolutely. I mean, you know, we have to, we are really working, educating in the communities.
It's so important that we share.
It's really that simple, Vam.
You share what our values are.
You ask questions. Well, as a Hispanic, as a Latino, we don't believe in abortion.
We believe in hard work.
We love our freedom.
Entrepreneurship is huge for us, right?
We are one of the largest communities that just dives right into entrepreneurship, many of us.
So it is so important that we highlight what our values really are.
And then when you compare it to the policies and you compare it to the beliefs of, let's say, the Democrat Party versus the Republican Party, it's as plain as day.
And it's so easy to show them that the Democrats really do not hold our values.
I mean, abortion? No, we don't.
That's not us. Conservatism, we are very concerned.
We want to work.
We love being free. We don't want government in our lives.
So when you can really start having those conversations, and it's about having those conversations and showing the context between the two parties and the reality of literally policies that have held our community down, that have held, hence, our country down.
It starts to make sense to a lot of them.
And so that makes it really easy.
And then from there, they understand a little bit more.
And yeah, that opens the door wide open so that you can continue on with that conversation.
Now, you do run across some of them that, you know, the Latino community can be very stubborn.
We know that. And so there's a lot of pride that can set in and they don't want to believe it, right?
Some don't want to believe that we've been literally lied to all of our lives.
So, you know, that's what we do at LUCA is we get in the communities and we're working and we're talking and we're educating and we're trying to bring everybody that is a freedom-loving American.
You know, you've got to love this country.
You've got to value our Constitution.
You have to want to protect it so that we can continue to live the free lives that we live.
We don't want to be like other countries and third world countries, right?
You have to be able to have that communication and it works.
Tell me a little bit about your organization.
We see the logo back there.
Tell me about why you set up that organization, how it's actually helping for this cause.
What actions are you guys taking to actually forward this cause?
Yeah, absolutely. So I like to take it letter by letter.
So we are Latinos, right?
But you do not have to be a Latino to join our organization.
The fact is, today, we are becoming the majority in this country.
And the fact that we are naturally conservative people, we just want to lead the way.
We are God-fearing, we are faith-based, and we are God-fearing Christians.
And we wanted to share what our culture is like.
We want to share what our beliefs and our faith is about.
You know, just share that with everybody.
The United, we want to lead the way.
We don't want to be the all-all organization, but we're uniting.
There's so many other great organizations out there.
And so LUCA is, you know, we reach out to them.
We want to lock arms with them because we can't do this by ourselves.
Other organizations, imagine the force that we will be locking arms with all these other organizations in these states that are Are just as passionate, that might be fighting in a different way, right?
Are doing things and organizing in a different way.
Imagine what we can accomplish as Americans if we're all united.
Obviously, you know, united for conservative, we are conservative.
You know, we are bipartisan, but we are conservative constitutionalist Americans, and we believe in those values and we believe in protecting what the constitution stands for because no other country has a constitution the way America does.
And if we don't protect it, we don't preserve it, we're going to lose our country.
So, we're conservatives.
And the action part is amazing because we're, you know, we're doing the work.
We're showing up to county commissioners.
We are protesting. We have a church out here in Texas that is actually giving grant money so that children can be taken out of state to have these sexual transitional surgeries done.
And Texas locked that down in the spring.
They passed SB 14 where it protects the children.
Well, this church is giving out grant money to do that.
So we're protesting. We did an email campaign.
And because our CEO has a seat at every table, he's been in politics since he was 17.
He's got a seat at every table, local level, state level, national level, all the way up to, you know, he was invited to the White House under Trump 38 times.
He's friends with most congressmen and women, senators, other representatives.
So not only are we out there doing the work, we did the campaign, We gave this to our representative who can actually work on closing these loopholes.
We shut down Six Flags.
We found out that Six Flags was having open drag shows in front of the kids, so we wrote this long letter.
I'm telling them that we expose them everywhere.
Look, we can't tell you what to do, but at least put it indoors.
Put a sign 18 or over.
You know, you want us to drop our kids off, but we don't believe that our kids are going to be safe if this is what you're exposing.
So they did. They put it indoors and were happily saying that they didn't have an attendance.
We show up to school boards.
We fight. We bring everybody with us.
We were shutting down in Fort Worth.
They were refusing to remove three very sexually explicit books from their elementary school.
So we riled up everybody.
We brought them and we pushed back, went to the session, and they ended up removing those books, even shutting down their library to do an audit.
We were even mentioned, you know, where it said a conservative online group, you know, was a part of the big push to get them to do that.
So we're at the border.
We're showing up. We're locking arms.
You know, we're our border awareness.
We're in churches. We register people.
We educate. I mean, any action that it takes, that it's going to take for the people to be back in power, for us to restore the power back to the people and take it away from a corrupt government that obviously these people are not doing and upholding their oath, we need to be back in power.
We're educating the importance of what it means of we the people, because that's what the Constitution says, right?
It says we the people. So that's what Luca says.
That's awesome. So question about the information war aspect of it.
Now, all these individuals are obviously getting most of their information from like Telemundo, Univision.
We all know that they're mockingbird media.
They're selling a certain narrative and agenda.
How do you combat that?
I mean, obviously you're dealing with a lot less resources, a lot less people.
They seem to have endless funds.
How do you combat some of that disinformation?
Well, you have to do it at the local level.
You have to show up.
We're showing up at parks.
We're showing up at events.
We show up to stores.
We show up, you know, in churches and we start sharing that information.
We are also launching and working on having our own national syndicated podcast show, right?
So, you know, it's great.
like Candace Owens has hers and Joe Rogan, which is wonderful.
But the Latino voice really isn't heard out there because like you said, there's only Univision and they're pretty much one-sided.
So Luca is also launching our own as syndicated national podcast show where we're gonna bring on a series of guests from all across this country.
I mean, obviously just about a community, but in every aspect, and that's how we're going to reach.
So that is another avenue that we are taking.
But just showing up to our people face to face and talking about the real issues that are affecting their particular community, right?
So we have teams in every state.
And if they show up to a park and say, With pamphlets and information.
Did you know this is happening at your school?
Did you know this is happening, you know, to our children?
Did you know that this is happening?
Whatever. And a lot of them say, I didn't know that.
Well, come join us.
You know, we need to be a voice.
We need to make sure that we shut this down.
So, you know, it really does start.
We talk to all your friends.
I mean, and we use social media as much as we can.
But that is our big goal is to launch our own syndicated podcast show.
Wow, that's awesome. That's awesome.
I'm curious, how are you guys producing that?
Because this is something that I'm going to give you a little bit of background.
There's actually a little bit of history to what I'm about to say, right?
So out here in Nevada, I ran for office in 2022, got really acquainted with What's happening on the streets?
I mean, when you knock on thousands of doors, talk to thousands of voters, you learn a lot of information.
So based upon these things that have been percolating in my mind, about a year ago, I started essentially pitching my backgrounds in film and television and actually producing for like 25 something years.
So I started pitching Republicans in Nevada.
I said to them, look, the issue with trying to infiltrate The Spanish-speaking market, and by the way, before I continue this, is your podcast in Spanish or English?
We're gonna do both. Okay.
Because I was explaining to people that, look, if you want to infiltrate those markets, you know, with the power of Univision and Telemundo, we need podcasts.
We need especially Spanish-speaking podcasts because, you know, frankly, a lot of the individuals, you know, that are Spanish-speaking don't know how to speak a lot of English.
So it helps to transcend that, especially with institutions in our state, like the Culinary Institute, that seems to target the most Vulnerable of recently immigrated individuals and literally gives them a piece of paper on this is who you're going to vote for.
And these people, you know, they're so happy to be here that they don't want to take any chances.
They don't want to lose that job.
They don't want to take chances of, you know, losing an opportunity in this great land.
So, you know, they go along with it, right?
So, you know, this idea of doing a podcast, I pitched to so many people.
I was just like, we, and, you know, and I was like, frankly, I'm like, we need to get, you know, three, four pretty Latina girls.
Because, you know, that's how it works, you know, like, you know, all the celebrity, you know, female celebrities, whether, you know, white, you know, Hispanic, you know, whatever, they're all attractive, you know, so that's part of the game.
And I wanted to do that.
And, you know, unfortunately, It didn't go anywhere, but it didn't go anywhere in the sense of, like, there wasn't, like, people were like, oh, it's a genius idea, that's going to help, because I'm like, okay, there's 700,000 Nevada voters out there that are, you know, Spanish speakers, right? Yep. And if we get like 20, 30, 40, 50,000 of them, we've literally changed the course of elections because we're losing as Republicans by hair.
You get 30,000 to 50,000 new voters like that, and we're not talking about a big percentage.
We're talking about 5% to 7% of those available voters.
Then you pretty much change the course of the state for...
Like, potentially decades, a generation or two, right?
And, you know, everybody's like, oh, great idea, great idea.
The issue is this sort of thing takes action.
It takes dedication.
It takes people like, you know, this podcast right here.
We're almost on episode 200.
I mean, episode 200 after almost a year and some of doing it.
I mean, it takes dedication. You got to, you know, you got to crank at it.
But, I don't know, just your thoughts on that.
Just your thoughts on that. Why hasn't that happened before?
You know, and what do you think about that sort of a concept?
I'd love to hear about how you guys are executing the podcast and, you know, brainstorm, you know?
Yeah, absolutely. No, you know, it hasn't happened.
And you're absolutely right.
It is going to take that.
And that's why we are launching.
We just launched it. We're getting ready to shoot our second show.
And, I mean, you know, we started under Puerto del Latino that's been established for five years.
You know, they're faith-based evangelical.
Luca is a leg off of that.
And we are, obviously, we're still very faith-based.
You know, we want to bring God back into everything.
You know, when we were founded, it's one nation under God.
And we can really see what happens when we have a generation that has been away from God.
And so, you know, that is how it leads.
And then from there, you know, again, getting the information out that this podcast that we just started is very vital.
And you're right, it does take, you know, what it means to bring people in.
And so, I know once we launch that and it becomes a national syndicated show, it is going to be absolutely a game changer.
And it is going to be in English and in Spanish.
Because again, it's as simple as just sharing what our values are and we are conservative and showing the contrast and bringing in everybody to show that You know, we have to make sure that we are getting involved in the government.
That is important, is that we the people, you know, we've been stagnant for so long.
Like, I can't remember my mom showing up to my school boards or to town halls or getting involved.
You know, I think my family voted just because we knew we needed to vote.
Right? But we voted Democrat.
And we didn't have the knowledge.
We didn't have the knowledge of the importance of being involved, vetting the candidates, showing up to the town halls, asking the right questions, holding them accountable when they don't work for the people.
You know, these politicians in these past decades, I'm old enough, you know, to go way back.
I'm a grandmother of five grandbabies.
And so I've seen a lot and I can look back and, you know, it's high time that the people understand what it means to be in power, to be the fourth branch of government that is no longer denied, that is no longer silent, that is no longer powerless and what it looks like to actually be in power.
So we are endorsing the grassroots candidates as well, godly men and women like us.
That understand that you work for the people, you're a mere civil servant, and you're not a celebrity to get rich and become a multimillionaire and live the most luxurious lifestyle.
We have to take back what our forefathers founded, what they put together, and You know, I'm sure you and I can remember back in the 1800s how they used to deal with people who pushed tyranny on the American citizens.
And, you know, and nobody's being held accountable anymore.
They've become so powerful for that reason.
So we have to push that much harder.
And you're right. It is going to take our show, our syndicated national podcast show, to become Just as huge as Candace or just as huge as Joe Rogan, become a world known, you know, with our CEO, you know, because he is friends with all of the congressmen and women, you know, they're going to be, you know, they call us.
It's really awesome because Especially Congressman Ronny Jackson, he calls up R.C.O. Tony says, man, Luke is killing it.
They're already talking about you guys.
And so when you do the work and you show what it really means to stand up and fight and be bold and tell the government, hell no, sit down.
We're knocking you off your pedestal now.
You put yourself there.
And so, you know, to get this next generation and generations, this needs to be a long-term thing.
And we have to teach them and show them so that this never, ever happens again.
So let me ask you, Yeah, absolutely.
We're talking about control and tyranny and you know, I love the idea of the 1800s.
I mean, you were insinuating, you know, hanging people for treason, which is a topic that we could definitely appreciate here.
But like, you know, Spanish speaking folks, I mean, a lot of these folks are coming from countries that already have more tyranny that aren't used to the freedoms.
I mean, we know the United States is a unique experiment.
Do you think that has something to do with their mindsets in terms of potentially seizing rights that they've just never had and therefore they're kind of like, I'm happy with just living a normal life without the cartel running around trying to extort me?
Well, and that's the problem.
And we also have to educate on that side as well.
And this is a problem with the wide open border that we're watching right now, Vin, because we've got people coming from third world countries that are not getting acclimated.
When you become a legal citizen and you do it the right way, well, you know, like I tell people, when immigrants come in and they become an American citizen the right way, They have to know our Constitution in and out.
They understand our Constitution better than we do.
They understand the amendments.
They appreciate the American history and the American culture.
They become acclimated to what this country stands for under the Constitution.
So having a wide open border causes a multitude of issues.
Obviously, security is high on that list, especially in these times.
But number two, they're not being acclimated to our way of life.
They only understand.
They only understand a third world way of living.
So they're not going to appreciate that.
They're not going to understand what it takes to uphold that.
So now we need to, again, why being in the local communities is so valuable.
Why being, and understanding, finding, and making them understand, right?
I mean, this whole open border now is 7 million illegal immigrants, but then the problem is, it's not just coming from Latin American countries.
They're coming from 160 different countries.
And we have to realize that.
So, yeah, a big push and a big portion is of Latin America, but it's not all of it.
And so...
We have to really think about that.
And why we need to be in control of the government and make sure that we have the right people in office to close and protect the sovereignty borders that we need to protect for this reason.
I'm curious, going back to your podcast, what is the format of the podcast?
What shows is it like?
How does it kind of flow episodically?
Well, we're doing exactly the way the action is.
It's a little bit of everything.
Like our first one we just did, it's about just the inception of LUCA, how it all started, what we stand for.
I'm starting to bring in our state executive directors from every state because nobody knows their state better, the issues, the problems, the bad policies, the work, than them.
So, you know, that's going to start the education process as far as Why you have to get involved in New Mexico?
What's going on in California?
We're in Oregon. We're in Nevada, Arizona, Washington.
We're on the West Coast right now, and Texas is where we were founded.
We're bringing on the directors and the people that are on the front lines, the ones that have already done the fight.
We're going to be bringing in the vetted, endorsed politicians.
They have to go through a very grueling vetting system.
And so that they can talk about policies.
We're bringing on the people in our, you know, what's happening in your community.
What special sessions are going on?
Why you've got to show up?
We're doing education where we're going in churches and we're educating the people about all of this.
Why you've got to get involved with an organization like ours.
You know, it's taken them decades to destroy this country.
Although Biden We're good to go.
And so we're going to have to work that much harder.
Now, can it be done?
Absolutely. But every American has to be on board.
Every American has to show up.
Every American has to know that you have power.
You have the power.
There are more of us than there are them.
And we need to have this big push.
This election is huge.
And, you know, I've had people say, oh, you know, I'll just let you and he was in Florida and Matt Gates do it.
No, sir, it doesn't work that way.
I can't do this by myself.
You need to stand with me.
When we lock arms with me and Matt Gates, they're going to look at us and laugh.
But if we're standing tens and thousands of locked arms strong, you know, understanding the laws, like the election integrity, does it work in your county?
Does it work where if the people demand that you do a hand count ballot, that they have to do it because the people are in charge.
So if it takes that, then everybody needs to get up off your couch.
You need to go and sign that petition.
You need to go stand in line and make that demand happen because the more of us, we are in power.
So we have to empower every American.
And that's what our CEO did because he has a seat at every single table when it comes to being with officials.
But like he said, what good is me having a seat at the table by myself?
We have to bring the people in and we all have to make sure.
So there's something that we're all great at.
What are we good at? Are we good at assembling?
Are we good at doing graphics?
What are we all good at?
How can we contribute as an American in our local communities?
Because that's where it's going to start.
It doesn't trickle from the federal government down.
It trickles from the local government and essentially that's going to fix all of our issues on the federal, especially because we are making sure That we are getting grassroots, real American patriots, constitutional, freedom-loving Americans in office.
That's where it really starts.
And making sure that we are holding them accountable at every turn and that the people are literally in charge.
Wow, wow. That's awesome.
You know, I don't know if there's something we didn't touch upon.
What I'm blown away by, by the way, is that you're a grandmother.
That's like pretty impressive.
How'd you pull that off?
I was a young mom.
I had my oldest when I was 19, and she's going to be 33 next month.
I have a 33-year-old, a 31-year-old who will be 32, and a 29 who will be 30 next year.
Three daughters. That's awesome.
Big accomplishment for me.
That's awesome. My grandbabies, I cannot look at them in the face.
And I teach them about the government, about the Constitution, It begins at home as well.
It begins with our family. So if we're sharing this, share it with your loved ones.
Share it with your family. Make sure.
We have to talk to each other.
I think one of the biggest problems was when they said, don't talk about politics.
They don't talk about religion, right?
And I think that's where we messed up.
Because now, that's how they kept us divided.
And divided, we're going to fall.
And we have to remember, united, we are going to stand.
They need us so divided.
So that they can actually be in control.
Yeah. Big intelligence, British intelligence trick, by the way, divide and conquer.
So we can't fall for that nonsense anymore because that's exactly what they want.
I mean, these are like old school, you know, textbook kind of intelligence operations that we're seeing all over the place at the end of the day.
You know what I mean? Like when you look at Univision Telemundo, that is an intelligence operation that is brainwashing you to think a certain way, whether it's true or not.
And, you know, Really credit to you for doing your best to bring out the truth.
Is there anything we didn't touch upon that you want to mention before we close?
Websites, social media, anything like that?
Right. So we are on every platform.
Our, you know, our website is www.luca.latinosunited.com.
But you can, you know, you can look for Luke on Facebook or on Instagram or on TikTok or on Twitter.
And we're on YouTube.
So, you know, like I said, we just started that.
And, um, You know, we are grassroots and we've grown so rapidly in these past few months because people understand the action side of it and they don't really have seen that in a lot of organizations.
So they want to get involved.
You know, I have got other states already ready, but we're trying to get the West Coast that's covered fully functional up and going in these last short months.
I mean, our teams are rearing up.
They're ready. They're all great patriots.
They're fighters. They get, I mean, they're bold.
They get in the front lines.
And that's what we're looking for.
So if you are in any other state, reach out to us, sign up, subscribe to our email, put in your address, your email address.
Stay in touch with us because there's going to be a lot, you guys, this election year, I'm telling you, it is huge.
I feel like this is really the last year and the push that we have.
And so if the people do not unite and come together and get out there and fight like hell the way we know we need to, and we do it on a local level, we show up and, you know, I'm terrified what's going to happen for my grandkids.
So please join us.
Yeah. That's powerful.
Well, thank you so much for joining us for this episode of Blood Money.
For the viewers out there, you know, thank you for joining us and definitely check out AmericaHappens.com.
Drop us your email address there so you can subscribe to our network.
Thank you so much for joining us for this Blood Money podcast.
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