Taking on the Social Media Tyrants w/ Jeff Dornik - Blood Money Episode 114
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So, let's go. Let's go.
So,
so,
all right, welcome to the latest episode Jeff Dornick. How are you doing, sir?
Keeping busy as always, but doing really good.
Thanks for having me back on. It's always a pleasure to have you on our show.
I mean, last time you were on our show, we talked quite in-depth about, you know, really what's happening with our churches, the stealing of our churches, the stealing of, really, the policy of our churches.
I mean, the last kind of frontier...
To be assaulted in this fight or move towards tyranny in our country.
And I have a feeling what you're about to share with me, the social media platform that you have been working on, probably has something to do with seizing our rights and getting rid of all this tyrannical nonsense in our country.
So Jeff, tell us a little bit about what you're working on with your social media platform.
Yeah, definitely. So we're putting together, basically we're building a social media platform from scratch.
It's called Pickaxe.
It's going to be a constitutionally free speech platform.
So anything that's protected by the United States Constitution, it will be allowed on the platform.
And so, you know, you're not going to be facing any censorship, shadow banning, nothing of the sort.
You know, we're not going to be beholden to big tech in any way.
And so we're not using Amazon servers like almost all social media platforms do.
We're not going to be in the app store either because I'm not going to play by the idiotic censorship rules that Apple and Google put platforms through.
And then we're going to have algorithms that work on behalf of the users, not work against them, again, like most platforms.
And then we're also going to have monetization opportunities for content creators because That's another form of censorship that we're facing right now is demonetization.
Like, for example, you know, I was having a conversation with my buddy Matt Couch and neither one of us are technically allowed to have a subscription button on Twitter right now because they deem us as too political.
And so what ends up happening is we're not allowed to monetize our content on the platform, on Twitter.
And then Elon Musk has also explained that they actually put lower in the algorithms outbound links, which is where we would make our money, on our website, sending people to affiliate codes, whatever it might be.
So they're not allowing us to earn money on the platform.
They're not allowing us to earn money off the platform.
So we're kind of screwed.
So the whole idea of this platform is we're alleviating any hold, any form of censorship that big tech has over us and freeing up the people to start Either earning a living, getting the truth out there, not being suppressed.
And I think that we saw, especially when it comes to election fraud and when it comes to COVID, that what ends up happening is the truth is suppressed by these big tech platforms.
It's pushed down in the algorithms or put into little algorithmic bubbles.
And then what ends up happening is years later, when it's too late to actually do anything, then they allow it to kind of come out and trickle out and things along those lines.
Like the Hunter Biden story, basically.
Hunter Biden is a perfect example.
So the whole idea is just to give people a voice, allow people to earn an income, and you just know that you are free, as long as it's legal to say, you're free to share whatever opinions you might have.
Wow, wow. That's awesome.
So, a couple of questions about this, you know, entire process of setting up the platform.
Now, how does this, firstly, how does it differ from, other than the fact that, you know, it follows the Constitution, how does it differ from some of the other platforms?
Is it a combination of, like, an Instagram and a Twitter?
Is it a hybrid, kind of like what Truth does?
Or how could you visualize what it looks like?
Yeah, so it was funny.
I sat down with my tech team on day number one after I got funded and all that kind of stuff.
And I sat down with them and I was brainstorming with them.
And I was like, okay, so they asked me, what do you want this to look like?
And so I started thinking, what would be my dream social media platform?
And so I started picking out my favorite aspects of a lot of different platforms and coming up with some of my own ideas as well.
And so it'll be kind of a hybrid between everything from Twitter to Substack to Rumble to all these different aspects that we're kind of putting all together and meshing together.
It's really cool.
I'm already getting the visuals back from my team as they're developing it, and it's really coming together really, really well.
But to me, what really separates it is our commitment to To the First Amendment, right?
And also our commitment to helping people, again, be heard, and also helping people to be able to be monetized.
Now, for example, if you look at a lot of these other platforms, whether it's Getter, Truth Social, Clout Hub, all these other platforms, right?
Virtually none of them are actually constitutionally free speech platforms.
In fact, I had Jason Miller, who was the former CEO of Getter on my show, and I got him to admit on the show that Getter is technically not a free speech platform.
It's actually a free political speech platform.
Same thing with Truth Social.
For a period of time about talking about the ties between the vaccines and the World Economic Forum, she was banned until a lot of us caused a ruckus and they eventually brought her back with, you know, try to sweep it under the rug and say, oh, that never happened.
Truth Social. I mean, it's just insane that Truth Social is doing the same nonsense to people, you know, and one other quick little thing I want to throw you here.
As you know, we work with Mindy Robinson.
And looking at her social accounts is absolutely like bananas, right?
Because you look at something like Twitter that's getting high engagement rate.
Then you look at her Facebook account that's got pretty much the same number, like I think upwards of quarter million followers.
And she gets like no, no traction whatsoever.
It's obvious that they put in a like hard stop on everything that she's saying, which is just absolutely insane.
I don't know how these companies can even function in the United States of America when they're so blatantly against the First Amendment.
I mean, they should be shut down period when they're not supportive of our core laws, you know, our constitution.
Yeah, well, and the reality of it is, especially when it comes to Facebook and Twitter and YouTube and Google and all of that, you know, the Twitter files have shown us that these big tech companies are colluding with the federal government and with political candidates themselves in order to censor conservative voices, pro-America voices, you know, any of us that are actually getting the truth out there.
And so what ends up happening is these tech platforms are actually behaving as an extension of the government, which makes them government agents, which means that they are actually violating your constitutional rights.
Now, if a company is not colluding with the government and they happen to be censoring on their platform, they're technically not violating the First Amendment.
They're violating the spirit of it.
But the First Amendment specifically restricts the government from dealing with censorship and things along those lines.
However, if these platforms are working in conjunction with or partnering with the government in order to take away people's First Amendment, that's a violation.
And I also want to be clear as well.
When you look at what the Founding Fathers established as the First Amendment, obviously you have the freedom of speech, which is your right to verbally say whatever you believe to be true, right?
But you also have the freedom of the press.
And I think a lot of people misunderstand what the freedom of press is.
The freedom of the press is not NBC and ABC and CNN can say whatever they want and they have the freedom to do so.
That's not what our founding fathers actually intended.
The founding fathers actually intended that every individual have the right to go down to your local printing press, write an article, print it on the printing press on paper, and they go around and distribute it in the public square.
Essentially the modern-day version of that would be a blog or a sub stack or get this a micro blog, which would be technically Twitter. So when they're actually taking that away, they're actually violating not only your free speech, but freedom of the press as well.
And that's an important distinction. You as an individual are able to participate in that freedom of the press simply by voicing your opinion in the written form.
That's what our founding fathers intended, not just that they're going to provide cover for CNN to lie about Donald Trump whenever the heck they want.
Wow, wow. So pick Axe.
Tell me, is it P-I-C-K-A-X? Did I even spell Axe or Axe?
Yeah, P-I-C-K-A-X.com.
And what we're doing right now is we're still in the development phase.
Target date for launch is going to be quarter one of 2024.
We're hoping to enter beta come January.
And so anybody who signs up right now and pre-registers, they're going to be a part of phase one Of our beta for Pickaxe.
So that way, you're going to be able to start building your profile, get content on there, start building a following with other Phase 1 people as well, which will give you a huge advantage when we actually launch and we start monetizing and all that kind of stuff.
So that's one of the things that we're doing right now.
How is the integration between, like, you know, we have all these different social kind of media platforms now.
I mean, how does it do? Does it integrate with any of those?
So we're not integrating directly with them.
We're going to make it easy for where if you're posting content on our platform, we're going to make it very easy to share online.
On other platforms.
But even with that, we have to jump through some hoops because I know a lot of them are really shoring up a lot of their APIs and making it more difficult for partnerships.
I know even Getter was having difficulty to where Twitter wasn't allowing their users to forward their tweets to Getter, and they shut down that API side of things.
There's different ways that you have to figure out how to work with a lot of these platforms.
But one of the things that will make us distinctive is we're not just a social media platform where you're just going on there and posting.
Obviously, everybody can post away, whatever you want to say, but we're also going to be focused on the content side of things.
So I'm almost calling this a social content platform.
To where your ability to actually post videos, post blogs, post articles, things along those lines to where then you can make those easily shareable on all the platforms.
And guess what? If you're a content creator, that means that you get to start earning money by sending people back to your articles or whatever it is that you have on our platform as well.
So we're kind of devising this in a way that's going to be a win-win for everybody, I think.
Wow, wow. So tell me a little bit more about the content part of it, like in terms of, you know, how does a platform encourage people to really explore the content side of things and be content creators?
Yeah, sure. So one of the things that we'll do, and I can't go into super detail right now because we're going to make some announcements coming up here soon as we finalize some of the details.
But we're going to be focused, especially in the long term, and we're going to be launching some things early on as well, but focusing on different ways for you to be able to post content, whether it's articles, videos, podcasts, whatever it is, but have it be directly within the platform.
And so that's going to be a way that maybe you can bypass some of these third-party programs and softwares and things like that that a lot of people use.
I mean, one of the things that's really interesting to me is when you think about it, if you're going to be a show host or have a podcast...
You oftentimes have to have a Skype or Zoom account.
Sometimes that costs money depending on what kind of plan you have set up for that.
You got to pay money oftentimes for a Restream.
You got to pay money for Spreaker or Transistor or whatever it is if you want to distribute it.
And then you got to set up an account over there with Apple or Spotify or whatever it might be.
When you think about it, there's so many different pieces that you have to connect and you're connecting all of these different pieces together.
One of my long-term visions is let's alleviate that.
Let's streamline this and make this easier for people to get their content out there so that way you're not having to sit there thinking, okay, so I got to get it, I got to download it off the speaker, and then I got to upload it over here and download this and whatever it is.
It's like, no, let's just streamline it all.
So that's one of my visions of things that we're going to be putting together.
That's awesome. For the people that don't know what it takes, what does it take to start a social media platform in terms of resources, funds?
I mean, how big of an endeavor is this?
Yeah, I mean, it took a significant investment of money, and it takes a lot of time and a lot of energy.
So I have a phenomenal group of tech guys that are building this thing.
I'm working with them and communication with them every single day as we're working through how we're going to do this, how we're going to build this and all that.
And I remember when I first approached them and I was talking to them like, okay, so what will this take to build this thing?
And they're like, just so you know, it's going to take, it's a long build.
It's like a 10 to 12 month build.
And so, you know, we've already been working on this.
So we're already in June.
So we've been working on this for what, four to six months already.
And we're about halfway there.
And so it takes a lot, but also it takes a lot of vision and actually sitting down and figuring out how do you actually want this to be?
Because when you think about it, I think a lot of times we take for granted, and I know I took for granted all the different features that are on Twitter or Facebook and how this works with this.
Where does this button go? How is this linked together?
What kind of functionality do we want to have?
What do we want this to look like?
Getting down to the minutiae, getting down to the details has been really eye-opening to me about what it really takes to put something like this together.
It's a constant day-to-day interaction with my tech guys on...
Figuring out, this is what I wanted to do.
How do we do that?
How do we want to function? How do we want this to interact with the user, with us on the back end, all that kind of stuff.
So it's been a fascinating, eye-opening experience for me, really diving into the backside of building a tech platform like this, for sure.
Wow, wow. So, in terms of, I guess, budgets, if you don't mind me asking that, I mean, if somebody was like, hey, I want to start a social media app, I mean, what is the bottom number you're looking at?
And I know it goes north from there, but what is the bottom number you're looking at, really?
I mean, you're looking at minimum, you know, multiple six figures if you want to build something.
I know Michael Lindell has said that he spent about $4 million on their platform.
You know, the reality of it is there are shortcuts that you can take, right?
So like, you know, there's open source software.
So TrueSocial and Gab actually both use the same open source software in order to build a platform.
It's called Mastodon. What they do is they're basically taking the framework and then they're building it.
They're skipping a lot of these early steps that I'm doing.
We're legitimately building it from scratch.
We're not using anybody else's technology and all that kind of stuff.
It takes a bit more of an investment, a lot more time and energy in order to do it, but I figured if we're going to do this, I want to do this right from the start and I want to have control over every single detail because I'm building this for the long term.
There's so many different aspects that we can tackle with this.
And that really comes back to even our name.
Our name is Pickaxe. Literally, our mission is to pick away at the hold that big tech has over us.
And who knows? Maybe down the road, we'll take on big banks.
Maybe we'll take on big entertainment.
Maybe we'll take on big business.
Whatever it might be.
But if we're actually going to take this on and provide a legitimate solution, and not just a place for all the rejects that get kicked off of the social media platforms, but an actual place where we're actually enticing people, everyday people, I don't care what your political views are, everyday people to feel like, I'm on Facebook, I'm on Twitter, but I need to be over here on this pickaxe thing.
We have to do this right from the start and not cut corners like most social media platforms do.
In terms of populating, once it's ready, once at least the beta version is ready, what are your strategies to get people to come to this platform?
Honestly, a lot of it is just me talking to people.
Obviously, we've got a marketing budget.
We've got an advertising budget and all of that.
But one of the interesting things is because I announced that we're launching this platform at Clay Clark's event out there at Trump Doral a few weeks ago when I spoke there.
And it was interesting because the night before, Devin Nunez for Truth Social was there pitching truth to everybody and all that.
And then the next day, I basically pitched a pickaxe to everybody.
It was interesting. I had so many people come up to me and say, why is nobody else doing what you're doing?
That was the common question, is this is what we need.
Because when you think about it, even forget the monetization aspect of it, right?
Like, I'm having everyday people come up to me that are not content creators and they're like, I feel like I don't have a voice, right?
Because I'm just sitting here and basically talking into the wind on social media.
Whether it's on Facebook and it's just around my friends, they say, if I'm talking about election fraud or I talk about politics or my views on Donald Trump or whatever it is, even my friends and family won't see what I'm talking about because they're censoring these topics.
And they're like, even just this kind of idea alone, where you're having algorithms that are working on your behalf instead of working against you, a lot of them are like, I feel like I'm going to be able to have my voice back.
And to me, that's such a huge thing because I think so many of us feel like we're not being heard or we're being put off into this little algorithmic bubble or echo chamber or whatever it might be.
And if we want to actually save this country, it's going to take conversations.
It's going to take debates.
It's going to take discussions. But even just from a strategic standpoint, you know, obviously, you know, one of our enticing things will obviously be for content creators because of the algorithms and the monetization and their ability to post the content on the platform, go onto other platforms and say, hey, come back, come back here.
And see my content that I just posted on here because they're going to be enticed to actually promote it because if they post that same content on Twitter or Facebook, they don't get anything for that.
They get some views and that's about it.
But what if they could go on our platform, they're getting views, they're building a following, and now they're making money where their following actually is?
To me, that's a no-brainer for every content creator in the country.
Yeah, yeah. I mean, one of the things that strikes me is, you know, we keep talking about the censorship and I almost feel like our side is a little bit too kind with the censors.
We say, oh, they're censoring and they're censoring.
And what occurred to me, you use these words, right?
It's about getting our voice back.
And what I would argue, and this is just an aside, it has nothing to do with like what we can do with the social media, you know, project right now.
But what occurred to me is stealing people's voices, right?
Taking their power of voice.
Is a crime against humanity because you're really taking away somebody's value when you steal their voice.
And you're saying that you're less than human.
You know, you're two-thirds human.
We've heard these things, you know, in terms of, you know, different cultures where there's, you know, people designated that they're not quite human.
They're two-thirds, you know.
Actually, my ancestors were...
As Christians in a Muslim country, we're considered to be so.
So the gravity of what they've done is so humongous.
Like people for the last three, four years have lost their voice.
And the fact that, you know, we've had these like truth socials that are not quite, you know, it's not quite there, you know.
Do you think pickaxe is actually going to be like the little revolution that we need in order to, you know, do a huge U-turn and hopefully, you know, Cause a shift across all these social media platforms, meaning that this stealing of people's voices no longer becomes permissible.
Honestly, I'm hoping so.
And the reality of it is that I've essentially pitched a lot of my ideas to a lot of the different CEOs of a lot of these social media platforms before I ever decided to launch Pickaxe.
And I was turned down multiple times.
And I wasn't looking for an investment.
I wasn't looking for any kind of credit or whatever it is.
It was just like, guys, this is what you guys should be doing.
Like, no, we got this.
We know what we're doing. And so it finally was like, okay, fine, then we'll just do it ourselves.
And I'm hoping that we can show that there is a business model for free speech.
And a lot of people are like, well, Elon Musk, he's handling the free speech side of things.
Well, he's technically not, because he's famously said that you have the freedom of speech, but not the freedom of reach.
That means that he believes that you're allowed to talk, you're allowed to say what you want, but he just may not let people hear what you're saying.
Which means you're basically talking into the wind.
It's like if you post something on Twitter and nobody actually hears it, it's like a tree falling in the woods.
If nobody's around to hear it, did it really make a noise?
It's the same kind of thing.
I think that this is where you start getting into, okay, what's Elon really doing?
With Twitter. The reality of it is that you have to look at what is Elon Musk's motivation?
Because if you look at when certain documents are filed and things along those lines, Elon was planning on buying Twitter way before he ever started talking about free speech.
Way before. And then you start looking at, okay, so what is Elon into?
Number one, he does have ties with the World Economic Forum, which is concerning, right?
Yeah. Number two, he is a transhumanist, which is extremely concerning because transhumanism is going to be the downfall of humanity, in my opinion, unless we turn things around, right?
So he just got the FDA to approve his brain chip where he can implant it into your brain, erase memories, replace them with new ones, all that kind of stuff.
At the same time that he's working on his brain implant chip, he's also developing artificial intelligence, right?
Now, his AI, according to reports, are going to be based off of Twitter data.
Each person that's on Twitter is going to contribute to Elon Musk's artificial intelligence, which would make his AI the most relevant and up-to-date AI on the planet because he has real-time information coming in and real-time views coming in that other AI just simply will not have access to.
So when you actually think about it, you've got a transhumanist that's developing artificial intelligence that's What's to say that he's not going to use all this data on Twitter in order to fuel basically brain chips that are fueled and powered by artificial intelligence that's fueled by the data coming out of Twitter?
To me, his buy of Twitter...
It's not for free speech.
It's for data collection and data harvesting for his artificial intelligence.
That's why he was willing to drop $44 billion on buying Twitter.
It wasn't necessarily because he's this free speech stalwart because I got to tell you, he's not.
Yeah, he plays that.
I get the sense that he plays that role because he has to play that role.
And, you know, it's a comparative thing, right?
You know, we talk about these politicians running for office.
And oftentimes, well, not oftentimes, I'd say 100 out of 100, you're choosing the lesser of two evils, right?
And in that lesser of two evils world, when you look at these billionaires, Sure, Elon Musk is a lot more palatable than, say, a George Soros, who looked like he fell out of Satan's ass.
Excuse me. Well, one of the things that I've been exploring is the basis of AI and artificial intelligence.
one of my biggest concerns looking at the tech side of things is the development of quantum computing that will probably really, really come to the forefront within within the next decade or so. Because when you when you look at the basis of quantum computing, I mean, you know, they're literally doing computing on essentially life forms. I mean, I mean, their memory, their memory and what they're using to fuel quantum computing is actually is actually based on atoms.
It's not based on zeros and ones.
It's literally on the very basis of life here on this earth.
And when you actually look at how sporadic it is and how their software writing is and all that kind of stuff, a lot of people have actually warned That they're concerned that it may actually be communication with the demonic world.
And a lot of it is because of, you know, like if you're writing code in like zeros and ones and you're writing software and things along those lines, it's very predictable what happens.
And I always use the example.
It's almost like you're writing a mathematical equation of like 2 plus 2 should equal 4, but all of a sudden it spits out 43.
And you're like, where did the other 39 numbers come from?
I don't know. It just came out of nowhere.
And so when you're looking at it, if you have artificial intelligence that's based in quantum computing, and if it is, in fact, as my theory holds, if it is, in fact, demonic, now what you're actually looking at is the ability, through transhumanism, And through technology to demonically possess the masses.
When you think about it, there will be implanting a technology that is communicating with fallen angels, with the demonic world.
That's going to lead to mass demonic possession.
Now, this is what I always say, because I am a Christian.
I do believe that the only way to salvation is through Jesus Christ alone.
And the reality of it is that the Bible clearly teaches.
The Bible clearly teaches that a true Christian, a true follower of Christ cannot be demonically possessed.
So when you actually think about this, the only way to counter and protect yourself from future demonic possession through this transhumanist ideology is Is to repent and begin to follow Christ and become a Christian.
It's pretty wild when you think about it, but that's the only way to truly counter this unless you just completely eliminate all technology from your life once this quantum computing comes in.
Yeah, yeah. Wow, wow.
Those are powerful words. Jeff, is there anything we didn't touch upon in regards to your new platform or any topics that you'd like to discuss, you know, that we should talk about before wrapping up this episode?
Yeah, well, so I just think for me, the thing that I'm really excited about with Pickaxe is bringing a platform to the everyday person and giving everybody an opportunity to have their voice heard and have their opinions heard.
I don't care if you are considered a crazy tinfoil hat conspiracy theorist, right?
If you're a flat earther, it's like, I want to hear your argument.
I'm thoroughly entertained by arguments about flat earth.
I don't believe that we're on a flat earth, but I'm thoroughly entertained.
And it does put a question in the back of my mind.
The fact that Google and YouTube and social media censors those that are pushing flat earth and pushing some of these other conspiracy theories, you're like...
My hunch is, typically, if it's being censored, it's probably true, but even though I don't believe it, they make compelling arguments.
I would much rather, instead of censorship, I would much rather see an expert on the opposing side actually come in and discuss and debate the issues, and actually take their arguments and pick it apart.
That's what I want to see, and that's one of the things that I really want to put together on Pickaxe.
If I see compelling arguments on either side of any kind of conversation or debate, I just may...
Bring them on my show, have an exclusive on Pickaxe, and we'll actually discuss and debate.
Bring different people together, do a debate.
We'll see what kind of content is trending, what seems to be piquing people's interest.
And let's figure out a way to bring conversation back, especially among people that disagree.
I think that that is so vitally important.
And that's one of the things that I'm going to be also doing as well.
This is not just going to be a MAGA bubble.
This is not just going to be a conservative bubble.
We're bringing in all the Donald Trump supporters.
Yes, there's going to be a lot of, you know, conservatives and Republicans and Donald Trump supporters on the platform.
But I'm also reaching out to a lot of people that are on the left in different industries.
And they all want to jump on here, too, because of the algorithms and the monetization.
You know, and so if we can create this kind of mentality of we're not going to censor.
So the best thing that you can do if you disagree with somebody, you've got a couple of options.
You can counter them with a superior argument.
You can ignore them.
Or, guess what? If you really don't like what somebody says, you can block them.
But don't tell me that I have to censor what they're saying.
You just take responsibility for you.
And I think if we can all agree upon that ideal, I think we could really create something special here.
Big time, big time. I have a question actually about the name.
So I get the relevance, you know, it seems like something that has, you know, dual or triple meaning.
So the pickaxe, I get like picking at, you know, the issue and, you know, axe chipping away and stuff.
It also kind of reminds me of, you know, when they used to say like during a gold rush, the real business is the shovels and picks.
I mean, was that ever part of it or just?
Yeah, honestly, that did come up in the conversation.
And I think for us, it represents a whole bunch of different things.
Number one, obviously, we're picking away at the hold that big tech has over us, right?
And they have this huge hold over us.
We literally got to do everything we can to not rely on them anymore.
But the other aspect of it, too, is we've actually got to get in there And get dirty and do the difficult work.
If you're going to work with a pickaxe, that's difficult manual labor that you've got to get in there and do.
And I think oftentimes, we think technology.
We think, okay, easy street.
We're just going to sit back and we're just going to let technology do its thing.
It's like, no. We're setting up this platform so that way you can get in there and you can actually do the physical work of investigating, of exposing, of discussing and debating.
That takes energy.
That takes mental capacity.
That takes getting in there, getting your hands dirty and not being afraid of making a mistake, not being afraid of getting dirty as well.
That's an important distinction.
And then also there's also the fun part of it where, you know, on the platform, if you like something, you'll pick it.
If you don't, you'll axe it.
Oh, dude, that's awesome.
I did not know that. That's actually really clever.
Pickaxe. Yeah. Great. Actually, now that ties it all together.
Now it's like, wow, I see the play on words there.
Really, really cool. Jeff, this has been awesome, man.
It's always a pleasure having you on the Blood Money Podcast and really enjoy being on your show as well.
Really kudos to you for actually even going down this route of starting a social media platform.
I know this kind of stuff is not easy.
I've dealt with, you know, programmers.
All the little things that could go wrong during the building of a monolithic platform like this.
But really, credit to you for taking on the challenge.
Thank you. I appreciate it.
It's been a lot of work, but it's also been a lot of fun.
And I've been learning just a ton through this whole process.
Awesome. We'd love to have you back for an update.
I'm sure as the fall starts creeping up on us, there's going to be a lot of updates.
So yeah, hopefully in a couple of months, we'd love to hear back from you about this topic.
Sounds like a plan. I'll definitely keep in the loop.
Awesome, brother. Awesome. And for the viewers out there, thank you so much for joining us for the Blood Money Podcast.
Please check out our platform, AmericaHappens.com, for all of our latest episodes.
I will see you on the next episode of Blood Money.
Thank you so much. We're
good to go. Check
out the America Happens Network.
Because Fox sucks now.
the
Alright, welcome to the latest episode of Blood Money with our very special guest, Mr.
Jeff Dornick. How are you doing, sir?
Keeping busy as always, but doing really good.
Thanks for having me back on. It's always a pleasure to have you on our show.
I mean, last time you were on our show, we talked quite in depth about, you know, really what's happening with our churches, the stealing of our churches, the stealing of, really, the policy of our churches.
I mean, the last kind of frontier...
To be assaulted in this fight or move towards tyranny in our country.
And I have a feeling what you're about to share with me, the social media platform that you have been working on, probably has something to do with seizing our rights and getting rid of all this tyrannical nonsense in our country.
So Jeff, tell us a little bit about what you're working on with your social media platform.
Yeah, definitely. So we're putting together, basically we're building a social media platform from scratch.
It's called Pickaxe.
It's going to be a constitutionally free speech platform.
So anything that's protected by the United States Constitution, it will be allowed on the platform.
And so you're not going to be facing any censorship, shadow banning, nothing of the sort.
We're not going to be beholden to big tech in any way.
And so we're not using Amazon servers like almost all social media platforms do.
We're not going to be in the app store either because I'm not going to play by the idiotic censorship rules that Apple and Google put platforms through.
And then we're going to have algorithms that work on behalf of the users, not work against them, again, like most platforms.
And then we're also going to have monetization opportunities for content creators because That's another form of censorship that we're facing right now is demonetization.
Like, for example, you know, I was having a conversation with my buddy Matt Couch, and neither one of us are technically allowed to have a subscription button on Twitter right now because they deem us as too political.
And so what ends up happening is we're not allowed to monetize our content on the platform, on Twitter.
And then Elon Musk has also explained that they actually put lower in the algorithms outbound links, which is where we would make our money on our website, sending people to affiliate codes, whatever it might be.
So they're not allowing us to earn money on the platform.
They're not allowing us to earn money off the platform.
So we're kind of screwed.
So the whole idea of this platform is we're alleviating any hold, any form of censorship that big tech has over us and freeing up the people to start...
Either earning a living, getting the truth out there, not being suppressed.
And I think that we saw, especially when it comes to election fraud and when it comes to COVID, that what ends up happening is the truth is suppressed by these big tech platforms.
It's pushed down in the algorithms or put into little algorithmic bubbles.
And then what ends up happening is years later, when it's too late to actually do anything, then they allow it to kind of come out and trickle out and things along those lines.
Like the Hunter Biden story, basically.
Hunter Biden is a perfect example.
So the whole idea is just to give people a voice, allow people to earn an income, and you just know that you are free, as long as it's legal to say, you're free to share whatever opinions you might have.
Wow, wow. That's awesome.
So, a couple of questions about this, you know, entire process of setting up the platform.
Now, how does this, firstly, how does it differ from, other than the fact that, you know, it follows the Constitution, how does it differ from some of the other platforms?
Is it a combination of, like, an Instagram and a Twitter?
Is it a hybrid, kind of like what Truth does?
Or how could you visualize what it looks like?
Yeah, so it was funny.
I sat down with my tech team on day number one after I got funded and all that kind of stuff.
And I sat down with them and I was brainstorming with them.
And I was like, okay, so they asked me, what do you want this to look like?
And so I started thinking, what would be my dream social media platform?
So I started picking out my favorite aspects of a lot of different platforms and coming up with some of my own ideas as well.
And so it'll be kind of a hybrid between everything from Twitter to Substack to Rumble to all these different aspects that we're kind of putting all together and meshing together.
It's really cool. I'm already getting the visuals back from my team as they're developing it, and it's really coming together really, really well.
But to me, what really separates it is our commitment to the First Amendment, right?
And also our commitment to helping people, again, be heard, and also helping people to be able to be monetized.
Now, for example, if you look at a lot of these other platforms, whether it's Getter, Truth Social, Clout Hub, all these other platforms, right?
Virtually none of them are actually constitutionally free speech platforms.
In fact, I had Jason Miller, who was the former CEO of Getter on my platform, or on my show, and I got him to admit on the show that Getter is technically not a free speech platform.
It's actually a free political speech platform.
Same thing with Truth Social.
For a period of time about talking about the ties between the vaccines and the World Economic Forum, she was banned until a lot of us caused a ruckus and they eventually brought her back with, you know, try to sweep it under the rug and say, oh, that never happened.
Truth Social. I mean, it's just insane that Truth Social is doing the same nonsense to people.
One other quick little thing I want to throw here.
As you know, we work with Mindy Robinson.
And looking at her social accounts is absolutely like bananas, right?
Because you look at something like Twitter that's getting high engagement rate.
Then you look at her Facebook account that's got pretty much the same number.
I think upwards of a quarter million followers.
And she gets no traction whatsoever.
It's obvious that they put in a hard stop on everything that she's saying, which is just...
Absolutely insane. I don't know how these companies can even function in the United States of America when they're so blatantly against the First Amendment.
I mean, they should be just shut down, period, when they're not supportive of our core laws, our Constitution.
Yeah, well, and the reality of it is, especially when it comes to Facebook and Twitter and YouTube and Google and all of that, the Twitter files have shown us that these big tech companies are colluding with the federal government and with political candidates themselves that In order to censor conservative voices, pro-America voices, any of us that are actually getting the truth out there.
And so what ends up happening is these tech platforms are actually behaving as an extension of the government, which makes them government agents, which means that they are actually violating your constitutional rights.
Now, if a company is not colluding with the government and they happen to be censoring on their platform, they're technically not violating the First Amendment.
They're violating the spirit of it.
But the First Amendment specifically restricts the government from dealing with censorship and things along those lines.
However, if these platforms are working in conjunction with or partnering with the government in order to take away people's First Amendment, that's a violation.
And I also want to be clear as well.
When you look at what the founding fathers established as the first amendment, obviously you have the you have the freedom of speech Which is your your right to verbally say whatever it whatever you believe to be true, right?
But you also have the freedom of the press and I think a lot of people Misunderstand what the freedom of press is the freedom of the press is not NBC and ABC and CNN can say whatever they want And they have the freedom to do so that's not what our founding fathers actually intended The founding fathers actually intended that every individual have the right to go down to your local printing press write an article Printed on the printing press on paper and they go around and distribute it in the public square Essentially the modern-day version of that would be a blog
or a sub stack or get this a micro blog Which would be technically Twitter. So when they're actually taking that away They're actually violating not only your free speech But freedom of but freedom of the press as well and that's an important distinction you as an individual Are able to participate in that freedom of the press simply by voicing your opinion in the written form.
That's what our founding fathers intended, not just that they're going to provide cover for CNN to lie about Donald Trump whenever the heck they want.
Wow, wow. So pick Axe.
Tell me, is it P-I-C-K-A-X? Did I even spell Axe right?
Axe.com? Yeah, P-I-C-K-A-X.com.
And what we're doing right now is we're still in the development phase.
Target date for launch is going to be quarter one of 2024.
We're hoping to enter beta come January.
And so anybody who signs up right now and pre-registers, they're going to be a part of phase one Of our beta for Pickaxe.
So that way, you're gonna be able to start building your profile, get content on there, start building a following with other phase one, you know, people as well, which will give you a huge advantage when we actually launch and we start monetizing and all that kind of stuff.
So that's one of the things that we're doing right now.
How is the integration between like, you know, we have, you know, all these different social kind of media platforms now.
I mean, how does it, does it integrate with any of those?
So we're not integrating directly with them.
We're going to make it easy where if you're posting content on our platform, we're going to make it very easy to share on other platforms.
But even with that, we have to jump through some hoops because I know a lot of them are really shoring up a lot of their APIs and making it more difficult for partnerships.
I know even Getter was having difficulty to where Twitter wasn't allowing their users to forward their tweets to Getter.
And they shut down that API side of things.
So there's different ways that you have to figure out how to work with a lot of these platforms.
But one of the things that will make us distinctive is we're not just a social media platform where you're just going on there and posting.
Obviously, everybody can post away whatever you want to say, but we're also going to be focused on the content side of things.
So I'm almost calling this a social content platform.
To where your ability to actually post videos, post blogs, post articles, things along those lines to where then you can make those easily shareable on all the platforms.
And guess what? If you're a content creator, that means that you get to start earning money by sending people back to your articles or whatever it is that you have on our platform as well.
So we're kind of devising this in a way that's going to be a win-win for everybody, I think.
Wow, wow. So tell me a little bit more about the content part of it, like in terms of, you know, how does a platform encourage people to really explore the content side of things and be content creators?
Yeah, sure. So one of the things that we'll do, and I can't go into super detail right now because we're going to make some announcements coming up here soon as we finalize some of the details.
But we're going to be focused, especially in the long term, and we're going to be launching some things early on as well, but focusing on different ways for you to be able to post content, whether it's articles, videos, podcasts, whatever it is, but have it be directly within the platform.
And so that's going to be a way that maybe you can bypass some of these third-party programs and softwares and things like that that a lot of people use.
I mean, one of the things that's really interesting to me is when you think about it, if you're going to be a show host or have a podcast...
You know, you oftentimes have to have a Skype or Zoom account.
Sometimes that costs money depending on what kind of, you know, plan you have set up for that.
You got to pay money oftentimes for a restream.
You got to pay money for Spreaker or Transistor or whatever it is if you want to distribute it.
And then you got to set up an account over there with Apple or Spotify or whatever it might be.
Think about it. There's so many different pieces that you have to connect and you're connecting all of these different pieces together.
One of my long-term visions is let's alleviate that.
Let's streamline this and make this easier for people to get their content out there so that way you're not having to sit there thinking, okay, so I got to get it.
I got to download it off the speaker and then I got to upload it over here and download this and whatever it is.
It's like, no, let's just streamline it all.
So that's one of my visions of things that we're going to be putting together.
That's awesome. For the people that don't know what it takes, what does it take to start a social media platform in terms of resources, funds?
I mean, how big of an endeavor is this?
Yeah, I mean, it took a significant investment of money, and it takes a lot of time and a lot of energy.
So I have a phenomenal group of tech guys that are building this thing.
I'm working with them and communication with them every single day as we're working through how we're going to do this, how we're going to build this and all that.
And I remember when I first approached them and I was talking to them like, okay, so what will this take to build this thing?
And they're like, just so you know, it's gonna take, it's a long build.
It's like a 10 to 12 month build.
And so, you know, we've already been working on this.
So we're already in June.
So we've been working on this for what, four to six months already.
And we're about halfway there.
And so it takes a lot, but also it takes a lot of vision and actually sitting down and figuring out how do you actually want this to be?
Because when you think about it, I think a lot of times we take for granted, and I know I took for granted all the different features that are on Twitter or Facebook and how this works with this.
Where does this button go? How is this linked together?
What kind of functionality do we want to have?
What do we want this to look like?
Getting down to the minutiae, getting down to the details has been really eye-opening to me about what it really takes to put something like this together.
It's a constant day-to-day interaction with my tech guys on...
Figuring out, this is what I wanted to do.
How do we do that?
How do we want to function? How do we want this to interact with the user, with us on the back end?
All that kind of stuff. So it's been a fascinating, eye-opening experience for me, really diving into the backside of building a tech platform like this, for sure.
Wow, wow. So, in terms of, I guess, budgets, if you don't mind me asking that, I mean, if somebody was like, hey, I want to start a social media app, I mean, what is the bottom number you're looking at?
And I know it goes north from there, but what is the bottom number you're looking at, really?
I mean, you're looking at minimum, you know, multiple six figures if you want to build something.
I know Michael Lindell has said that he spent about $4 million on their platform.
You know, the reality of it is there are shortcuts that you can take, right?
So like, you know, there's open source software.
So TrueSocial and Gab actually both use the same open source software in order to build a platform.
It's called Mastodon. And so what they do is they're basically taking the framework and then they're building it.
So they're kind of skipping a lot of these early steps that I'm doing.
We're legitimately building it from scratch.
We're not using anybody else's technology and all that kind of stuff.
And so it takes a bit more of an investment, a lot more time and energy in order to do it.
But I figured if we're going to do this, I want to do this right from the start.
And I want to have control over every single detail because...
I'm building this for the long term.
There's so many different aspects that we can tackle with this.
And that really comes back to even our name.
Our name is Pickaxe. Literally, our mission is to pick away at the hold that big tech has over us.
And who knows? Maybe down the road, we'll take on big banks.
Maybe we'll take on big entertainment.
Maybe we'll take on big business.
Whatever it might be.
But if we're actually going to take this on and provide a legitimate solution, and not just a place for all the rejects that get kicked off of the social media platforms, but an actual place where we're actually enticing people, everyday people, I don't care what your political views are, everyday people to feel like, I'm on Facebook, I'm on Twitter, but I need to be over here on this pickaxe thing.
We have to do this right from the start and not cut corners like most social media platforms do.
In terms of populating, once it's ready, at least the beta version is ready, what are your strategies to get people to come to this platform?
Yeah, honestly, a lot of it is just me talking to people.
Obviously, we've got a marketing budget.
We've got an advertising budget and all of that.
But one of the interesting things is, because I announced that we're launching this platform at Clay Clark's event out there at Trump Doral a few weeks ago when I spoke there.
And it was interesting because the night before, Devin Nunez for Truth Social was there pitching truth to everybody and all that.
And then the next day, I basically pitched pickaxe to everybody.
It was interesting. I had so many people come up to me and say, why is nobody else doing what you're doing?
That was the common question.
This is what we need.
Because when you think about it, even forget the monetization aspect of it.
I'm having everyday people come up to me that are not content creators and they're like, I feel like I don't have a voice.
Because I'm just sitting here and basically talking into the wind on social media.
Whether it's on Facebook and it's just around my friends, they say, if I'm talking about election fraud or I talk about politics or my views on Donald Trump or whatever it is, even my friends and family won't see what I'm talking about because they're censoring these topics.
And they're like, even just this kind of idea alone, where you're having algorithms that are working on your behalf instead of working against you, A lot of them were like, I feel like I'm going to be able to have my voice back.
And to me, that's such a huge thing because I think so many of us feel like we're not being heard or we're being put off into this little algorithmic bubble or echo chamber or whatever it might be.
And if we want to actually save this country, it's going to take conversations.
It's going to take debates.
It's going to take discussions. But even just from a strategic standpoint, one of our enticing things will obviously be for content creators because of the algorithms and the monetization and their ability to post the content on the platform, go onto other platforms and say, hey, come back here and see my content that I just posted on here because they're going to be enticed to actually promote it because if they post that same content on Twitter or Facebook, They don't get anything for that.
They get some views, and that's about it.
But what if they could go on our platform, they're getting views, they're building a following, and now they're making money where their following actually is?
To me, that's a no-brainer for every content creator in the country.
I mean, one of the things that strikes me is, you know, we keep talking about the censorship and I almost feel like our side is a little bit too kind with the censors.
We say, oh, they're censoring and they're censoring.
And what occurred to me, you use these words, right?
It's about getting our voice back.
And what I would argue, and this is just an aside, it has nothing to do with what we can do with the social media project right now, but what occurred to me is stealing people's voices, right?
Taking their power of voice, right?
Is a crime against humanity because you're really taking away somebody's value when you steal their voice and you're saying that you're less than human, you know, you're two-thirds human.
We've heard these things, you know, in terms of, you know, different cultures where there's, you know, people designated that they're not quite human, they're two-thirds, you know.
Actually, my ancestors were...
As Christians in a Muslim country, we're considered to be so.
So the gravity of what they've done is so humongous.
Like people for the last three, four years have lost their voice.
And the fact that, you know, we've had these like truth socials that are not quite, you know, it's not quite there, you know.
Do you think pickaxe is actually going to be like the little revolution that we need in order to, you know, do a huge U-turn and hopefully, you know, Cause a shift across all these social media platforms, meaning that this stealing of people's voices no longer becomes permissible.
Honestly, I'm hoping so.
And the reality of it is that I've essentially pitched a lot of my ideas to a lot of the different CEOs of a lot of these social media platforms before I ever decided to launch Pickaxe.
And I was turned down multiple times.
And I wasn't looking for an investment.
I wasn't looking for any kind of credit or whatever it is.
It was just like, guys, this is what you guys should be doing.
Like, no, we got this.
We know what we're doing. And so it finally was like, okay, fine, then we'll just do it ourselves.
And I'm hoping that we can show that there is a business model for free speech.
And a lot of people are like, well, Elon Musk, he's handling the free speech side of things.
Well, he's technically not, because he's famously said that you have the freedom of speech, but not the freedom of reach.
That means that he believes that you're allowed to talk, you're allowed to say what you want, but he just may not let people hear what you're saying.
Which means you're basically talking into the wind.
It's like if you post something on Twitter and nobody actually hears it, it's like a tree falling in the woods.
If nobody's around to hear it, did it really make a noise?
It's the same kind of thing.
And I think that this is where you start getting into, okay, what's Elon really doing?
With Twitter. The reality of it is that you have to look at what is Elon Musk's motivation?
Because if you look at when certain documents are filed and things along those lines, Elon was planning on buying Twitter way before he ever started talking about free speech.
Way before. And then you start looking at, okay, so what is Elon into?
Number one, he does have ties with the World Economic Forum, which is concerning, right?
Number two, he is a transhumanist, which is extremely concerning because transhumanism is going to be the downfall of humanity, in my opinion, unless you turn things around, right?
So, you know, he just got the FDA to approve his brain chip where he can implant it into your brain, erase memories, replace them with new ones, all that kind of stuff.
At the same time that he's working on his brain chip, Now, his AI, according to reports, are going to be based off of Twitter data.
So, each person that's on Twitter is going to contribute to Elon Musk's Artificial intelligence, which would make his AI the most relevant and up-to-date AI on the planet because he has real-time information coming in and real-time views coming in that other AI just simply will not have access to.
So when you actually think about it, you've got a transhumanist that's developing artificial intelligence What's to say that he's not going to use all this data on Twitter in order to fuel basically brain chips that are fueled and powered by artificial intelligence that's fueled by the data coming out of Twitter?
To me, his buy of Twitter It's not for free speech.
It's for data collection and data harvesting for his artificial intelligence.
That's why he was willing to drop $44 billion on buying Twitter.
It wasn't necessarily because he's this free speech stalwart, because I gotta tell you, he's not.
Yeah, he plays that.
I get the sense that he plays that role because he has to play that role.
And, you know, it's a comparative thing, right?
You know, we talk about these politicians running for office.
And oftentimes, well, not oftentimes, I'd say 100 out of 100, you're choosing the lesser of two evils, right?
And in that lesser of two evils world, when you look at these billionaires...
Sure, Elon Musk is a lot more palatable than, say, a George Soros, who looked like he fell out of Satan's ass.
Excuse me. Well, one of the things that I've been exploring is the basis of AI and artificial intelligence.
And one of my biggest concerns looking at the tech side of things is the development of quantum computing.
That will probably really come to the forefront within the next decade or so.
Because when you look at the basis of quantum computing, they're literally doing computing on essentially life forms.
Their memory and what they're using to fuel quantum computing is actually based on atoms.
It's not based on zeros and ones.
It's literally on the very basis of life here on this earth.
And when you actually look at how sporadic it is and how their software writing is and all that kind of stuff, a lot of people have actually warned that they're concerned that it may actually be communication with the demonic world.
And a lot of it is because...
If you're writing code in zeros and ones, and you're writing software and things along those lines, it's very predictable what happens.
And I always use the example.
It's almost like you're writing a mathematical equation of 2 plus 2 should equal 4, but all of a sudden it spits out 43.
And you're like, where did the other 39 numbers come from?
I don't know. It just came out of nowhere.
And so when you're looking at it, If you have artificial intelligence that's based in quantum computing, and if it is, in fact, as my theory holds, if it is, in fact, demonic, now what you're actually looking at is the ability, through transhumanism, to...
And through technology to demonically possess the masses.
Like when you think about it, there will be implanting a technology that is communicating with fallen angels, with the demonic world.
Like that's going to lead to mass demonic possession.
Now, this is what I always say, you know, because I am a Christian.
I do believe that the only way to salvation is through Jesus Christ alone.
And the reality of it is that the Bible clearly teaches, the Bible clearly teaches that a true Christian, a true follower of Christ, cannot be demonically possessed.
So, when you actually think about this, the only way to counter and protect yourself from future demonic possession through this transhumanist ideology is to repent and begin to follow Christ and become a Christian.
It's pretty wild when you think about it, but that's the only way to truly counter this unless you just completely eliminate all technology from your life once this quantum computing comes in.
Yeah, yeah. Wow, wow.
Those are powerful words. Jeff, is there anything we didn't touch upon in regards to your new platform or any topics that you'd like to discuss, you know, that we should talk about before wrapping up this episode?
Yeah, well, so I just think for me, the thing that I'm really excited about with Pickaxe is bringing a platform to the everyday person.
And giving everybody an opportunity to have their voice heard and have their opinions heard.
I don't care if you are considered a crazy tinfoil hat conspiracy theorist, right?
If you're a flat earther, it's like, I want to hear your argument.
I'm thoroughly entertained by arguments about flat earth.
I don't believe that we're on a flat earth, but I'm thoroughly entertained.
And it does put a question in the back of my mind.
The fact that Google and YouTube and social media censors those that are pushing flat earth and pushing some of these other, you know, conspiracy theories.
You're like, my hunch is typically if it's being censored, it's probably true.
But even though I don't believe it, they make compelling arguments.
I would much rather, instead of censorship, I would much rather see an expert on the opposing side actually come in and discuss and debate the issues.
And actually take their arguments and pick it apart.
That's what I want to see and that's one of the things that I really want to put together on pickaxe Like, if I see compelling arguments on either side of any kind of conversation or debate, I just may, you know, bring them on my show, have an exclusive on Pickaxe, and we'll actually discuss and debate, bring different people together, do a debate, we'll see what kind of content is trending, what seems to be piquing people's interest, and let's figure out a way to bring conversation back.
Especially among people that disagree.
I think that that is so vitally important.
And that's one of the things that I'm going to be also doing as well.
This is not just going to be a MAGA bubble.
This is not just going to be a conservative bubble.
We're bringing in all the Donald Trump supporters.
Yes, there's going to be a lot of conservatives and Republicans and Donald Trump supporters on the platform.
But I'm also reaching out to a lot of people that are on the left in different industries.
And they all want to jump on here too because of the algorithms and the monetization of You know, and so if we can create this kind of mentality of we're not going to censor.
So the best thing that you can do if you disagree with somebody, you've got a couple of options.
You can counter them with a superior argument.
You could ignore them.
Or, guess what? If you really don't like what somebody says, you can block them.
But don't tell me that I have to censor what they're saying.
You just take responsibility for you.
And I think if we can all agree upon that ideal, I think we could really create something special here.
Big time, big time. I have a question actually about the name.
So I get the relevance.
You know, it seems like something that has, you know, dual or triple meaning.
So the pickaxe, I get like picking at, you know, the issue and, you know, axe chipping away and stuff.
It also kind of reminds me of, you know, when they used to say like during a gold rush, the real business is the shovels and picks.
I mean, was that ever part of it or just...
Yeah, honestly, that did come up in the conversation.
And I think for us, it represents a whole bunch of different things.
Number one, obviously, we're picking away at the hold that big tech has over us.
And they have this huge hold over us.
We literally got to do everything we can to not rely on them anymore.
But the other aspect of it, too, is we've actually got to get in there And get dirty and do the difficult work.
If you're going to work with a pickaxe, that's difficult manual labor that you gotta get in there and do.
And I think oftentimes, we think technology, we think, okay, easy street, we're just gonna sit back and we're just gonna let technology do its thing.
We're setting up this platform so that way you can get in there and you can actually do the physical work of investigating, of exposing, of discussing and debating.
That takes energy.
That takes mental capacity.
That takes getting in there, getting your hands dirty and not being afraid of making a mistake, not being afraid of getting dirty as well.
That's an important distinction.
And then also there's also the fun part of it where, you know, on the platform, if you like something, you'll pick it.
If you don't, you'll axe it.
Oh, dude, that's awesome.
I did not know that. That's actually really clever.
Pickaxe. Yeah. Great. Actually, now that ties it all together.
Now it's like, wow, I see the play on words there.
Really, really cool. Jeff, this has been awesome, man.
It's always a pleasure having you on the Blood Money Podcast and really enjoy being on your show as well.
Really kudos to you for actually even going down this route of starting a social media platform.
I know this kind of stuff is not easy.
I've dealt with programmers and all the little things that could go wrong during the building of Thank you.
I appreciate it.
It's been a lot of work, but it's also been a lot of fun.
And I've been learning just a ton through this whole process.
Awesome. We'd love to have you back for an update.
You know, I'm sure as the fall starts, you know, creeping up on us, there's gonna be a lot of updates.
So yeah, hopefully, you know, in a couple of months, we'd love to hear back from you about this topic.
Sounds like a plan. I'll definitely keep in the loop.
Awesome, brother. Awesome. And for the viewers out there, thank you so much for joining us for the Blood Money Podcast.
Please check out our platform, AmericaHappens.com, for all of our latest episodes.
I will see you on the next episode of Blood Money.
Thank you so much. Thank
you. Check
out the America Happens Network.
Because Fox sucks now.
Have a good night.
Good night.
You are each them regret not a repetición You are ecstasy You are brother
You are disgust
All right, welcome to the latest episode of blood money with our very special guest mr. Joe Jeff Dornick. How are you doing, sir?
Keeping busy as always, but doing really good.
Thanks for having me back on. It's always a pleasure to have you on our show.
I mean, last time you were on our show, we talked quite in depth about, you know, really what's happening with our churches, the stealing of our churches, the stealing of, really, the policy of our churches.
I mean, the last kind of frontier...
To be assaulted in this fight or move towards tyranny in our country.
And I have a feeling what you're about to share with me, the social media platform that you have been working on, probably has something to do with seizing our rights and getting rid of all this tyrannical nonsense in our country.
So Jeff, tell us a little bit about what you're working on with your social media platform.
Yeah, definitely. So we're putting together, basically we're building a social media platform from scratch.
It's called Pickaxe.
It's going to be a constitutionally free speech platform.
So anything that's protected by the United States Constitution, it will be allowed on the platform.
And so, you know, you're not going to be facing any censorship, shadow banning, nothing of the sort.
You know, we're not going to be beholden to big tech in any way.
And so we're not using Amazon servers like almost all social media platforms do.
We're not going to be in the app store either because I'm not going to play by the idiotic censorship rules that Apple and Google put platforms through.
And then we're going to have algorithms that work on behalf of the users, not work against them, again, like most platforms.
And then we're also going to have monetization opportunities for content creators because That's another form of censorship that we're facing right now is demonetization.
For example, I was having a conversation with my buddy Matt Couch, and neither one of us are technically allowed to have a subscription button on Twitter right now because they deem us as too political.
And so what ends up happening is we're not allowed to monetize our content on the platform, on Twitter.
And then Elon Musk has also explained that they actually put lower in the algorithms outbound links, which is where we would make our money, on our website, sending people to affiliate codes, whatever it might be.
So they're not allowing us to earn money on the platform.
They're not allowing us to earn money off the platform.
So we're kind of screwed.
So the whole idea of this platform is we're alleviating any hold, any form of censorship that big tech has over us and freeing up the people to start We're good to go.
And then what ends up happening is years later, when it's too late to actually do anything, then they allow it to kind of come out and trickle out and things along those lines.
Like the Hunter Biden story, basically.
Hunter Biden is a perfect example.
So the whole idea is just to give people a voice, allow people to earn an income, and you just know that you are free, as long as it's legal to say, you're free to share whatever opinions you might have.
Wow, wow. That's awesome.
So, a couple of questions about this, you know, entire process of setting up the platform.
Now, how does this, firstly, how does it differ from, other than the fact that, you know, it follows the Constitution, how does it differ from some of the other platforms?
Is it a combination of, like, an Instagram and a Twitter?
Is it a hybrid, kind of like what Truth does?
Or how could you visualize what it looks like?
Yeah, so it was funny.
I sat down with my tech team on day number one after I got funded and all that kind of stuff.
And I sat down with them and I was brainstorming with them.
And I was like, okay, so they asked me, what do you want this to look like?
And so I started thinking, what would be my dream social media platform?
And so I started picking out my favorite aspects of a lot of different platforms and coming up with some of my own ideas as well.
And so it'll be kind of a hybrid between everything from Twitter to Substack to Rumble to all these different aspects that we're kind of putting all together and meshing together.
It's really cool.
I'm already getting the visuals back from my team as they're developing it, and it's really coming together really, really well.
But to me, what really separates it is our commitment To the First Amendment, right?
And also our commitment to helping people, again, be heard and also helping people to be able to be monetized.
Now, for example, if you look at a lot of these other platforms, whether it's Getter, Truth Social, Clout Hub, you know, all these other platforms, right?
constitutionally free speech platforms. In fact, I had Jason Miller, who was the former CEO of getter on my platform, or on my show, and he and I got him to admit on the show that getters technically not a free speech platform. It's actually a free political speech platform. Same thing with true social truth. Social actually uses artificial intelligence, they contracted with a Silicon Valley art AI company in order to do their content moderation. So that way they can play by the rules of app of Apple and in Google. A perfect example of how
They contracted with a Silicon Valley art of AI company in order to do their content moderation so that way they can play by the rules of app of Apple and Google.
A perfect example of how that played out was Dr. Tempany was actually suspended from truth social for a period of time about talking about the ties between the vaccines and the World Economic Forum.
that played out was Dr. Tim Penny was Same thing with truth social truth social actually uses artificial intelligence.
She was banned until a lot of us caused a ruckus and they eventually brought her back with, you know, try to sweep it under the rug and say oh that never happened.
Truth social I mean it's just insane that truth social is doing the same nonsense to people you know and then one one other quick little thing I want to throw here as you know we work with Mindy Robinson and looking at her social accounts is absolutely like bananas right.
Because you look at something like Twitter that's getting high engagement rate.
Then you look at her Facebook account that's got pretty much the same number, like I think upwards of quarter million followers.
And she gets like no, no traction whatsoever.
It's obvious that they put in a like hard stop on everything that she's saying, which is just absolutely insane.
I don't know how these companies could even function in the United States of America when they're so blatantly against the First Amendment.
I mean, they should be shut down period when they're not supportive of our core laws, you know, our constitution.
Yeah, well, and the reality of it is, especially when it comes to Facebook and Twitter and YouTube and Google and all of that, you know, the Twitter files have shown us that these big tech companies are colluding with the federal government and with political candidates themselves in order to censor conservative voices, pro-America voices, you know, any of us that are actually getting the truth out there.
And so what ends up happening is these tech platforms are actually behaving as an extension of the government, which makes them government agents, which means that they are actually violating your constitutional rights.
Now, if a company is not colluding with the government and they happen to be censoring on their platform, they're technically not violating the First Amendment.
They're violating the spirit of it.
But the first amendment specifically restricts the government from dealing with censorship and things along those lines. However, if these platforms are working in conjunction with or partnering with the government in order to take away people's first amendment, that's a violation. And I also want to be clear as well. When you look at what the founding fathers established as the first amendment, obviously you have the freedom of speech, which is your right to verbally say whatever you believe to be true,
right? But you also have the freedom of the press. And I think a lot of people misunderstand what the freedom of press is.
The freedom of the press is not NBC and ABC and CNN can say whatever they want and they have the freedom to do so. That's not what our founding fathers actually intended. The founding fathers actually intended that every individual had the right to go down to your local printing press, write an article, print it on the printing press on paper, and they go around and distribute it in the public square. Essentially, the modern day version of that would be a blog or a sub stack or get this a micro blog, which would be technically Twitter. So when they're actually
taking that away, they're actually violating not only your free speech, but freedom of the press as well. And that's an important distinction. You as an individual.
Are able to participate in that freedom of the press simply by voicing your opinion in the written form.
That's what our founding fathers intended, not just that they're going to provide cover for CNN to lie about Donald Trump whenever the heck they want.
Wow, wow. So pick Axe.
Tell me, is it P-I-C-K-A-X? Did I even spell Axe?
Axe.com? Yeah, P-I-C-K-A-X.com.
And what we're doing right now is we're still in the development phase.
Target date for launch is going to be quarter one of 2024.
We're hoping to enter beta come January.
And so anybody who signs up right now and pre-registers, they're going to be a part of phase one Of our beta for Pickaxe.
So that way, you're gonna be able to start building your profile, get content on there, start building a following with other phase one, you know, people as well, which will give you a huge advantage when we actually launch and we start monetizing and all that kind of stuff.
So that's one of the things that we're doing right now.
How is the integration between like, you know, we have, you know, all these different social kind of media platforms now.
I mean, how does it do? Does it integrate with any of those?
So we're not integrating directly with them.
We're going to make it easy for where if you're posting content on our platform, we're going to make it very easy to share on other platforms.
But even with that, we have to jump through some hoops because I know a lot of them are really shoring up a lot of their APIs and making it more difficult for partnerships.
I know even Getter was having difficulty to where...
Twitter wasn't allowing their users to forward their tweets to Getter, and they shut down that API side of things.
So, you know, there's different ways that you have to figure out how to work with a lot of these platforms.
But one of the things that will make us distinctive is we're not just a social media platform where you're just going on there and posting.
Obviously, everybody can post away, you know, whatever you want to say, but we're also going to be focused on the content side of things.
So I'm almost calling this a social content platform.
To where, you know, your ability to actually post videos, post blogs, post articles, you know, things along those lines to where then you can make those easily shareable on all the platforms.
And guess what? If you're a content creator, that means that you get to start earning money by sending people back to your articles or whatever it is that you have on our platform as well.
So we're kind of devising this in a way that's going to be a win-win for everybody, I think.
Wow, wow. So tell me a little bit more about the content part of it, like in terms of, you know, how does a platform encourage people to really explore the content side of things and be content creators?
Yeah, sure. So one of the things that we'll do, and I can't go into super detail right now because we're going to make some announcements coming up here soon as we finalize some of the details.
But we're going to be focused, especially in the long term, and we're going to be launching some things early on as well, but focusing on different ways for you to be able to post content, whether it's articles, videos, podcasts, whatever it is, but have it be directly within the platform, right? Mm-hmm. And so that's going to be a way that maybe you can bypass some of these third-party programs and softwares and things like that that a lot of people use.
I mean, one of the things that's really interesting to me is when you think about it, if you're going to be a show host or have a podcast...
You know, you oftentimes have to have a Skype or Zoom account.
Sometimes that costs money depending on what kind of, you know, plan you have set up for that.
You got to pay money oftentimes for a restream.
You got to pay money for Spreaker or Transistor or whatever it is if you want to distribute it.
And then you got to set up an account over there with Apple or Spotify or whatever it might be, you know.
When you think about it, there's so many different pieces that you have to connect and you're connecting all of these different pieces together.
One of my long-term visions is let's alleviate that.
Let's streamline this and make this easier for people to get their content out there so that way you're not having to sit there thinking, okay, so I got to get it.
I got to download it off the speaker and then I got to upload it over here and download this and whatever it is.
It's like, no, let's just streamline it all.
So that's one of my visions of things that we're going to be putting together.
That's awesome. For the people that don't know what it takes, what does it take to start a social media platform in terms of resources, funds?
How big of an endeavor is this?
It took a significant investment of money.
And it takes a lot of time and a lot of energy.
So I have a phenomenal group of tech guys that are building this thing.
I'm working with them and communication with them every single day as we're working through how we're going to do this, how we're going to build this and all that.
And I remember when I first approached them and I was talking to them like, okay, so what will this take to build this thing?
And they're like, just so you know, it's going to take, it's a long build.
It's like a 10 to 12 month build.
And so, you know, we've already been working on this.
So we're already in June.
So we've been working on this for, what, four to six months already?
And we're about halfway there.
And so it takes a lot, but also it takes a lot of vision and actually sitting down and figuring out how do you actually want this to be?
Because when you think about it, I think a lot of times we take for granted, and I know I took for granted, All the different features that are on Twitter or Facebook and how this works with this.
Where does this button go? How is this linked together?
What kind of functionality do we want to have?
What do we want this to look like?
Getting down to the minutiae, getting down to the details has been really eye-opening to me about what it really takes to put something like this together.
It's a constant day-to-day interaction with my tech guys on Figuring out, this is what I wanted to do.
How do we do that?
How do we want to function? How do we want this to interact with the user, with us on the back end, all that kind of stuff.
So it's been a fascinating, eye-opening experience for me, really diving into the backside of building a tech platform like this, for sure.
Wow, wow. So, in terms of, I guess, budgets, if you don't mind me asking that, I mean, if somebody was like, hey, I want to start a social media app, I mean, what is the bottom number you're looking at?
And I know it goes north from there, but what is the bottom number you're looking at, really?
I mean, you're looking at minimum, you know, multiple six figures if you want to build something.
I know, you know, I know Michael Lindell has said that he spent about $4 million on their platform.
You know, the reality of it is there are shortcuts that you can take, right?
So like, you know, there's open source software.
So TrueSocial and Gab actually both use the same open source software in order to build a platform.
It's called Mastodon. What they do is they're basically taking the framework and then they're building it.
They're skipping a lot of these early steps that I'm doing.
We're legitimately building it from scratch.
We're not using anybody else's technology and all that kind of stuff.
It takes a bit more of an investment, a lot more time and energy in order to do it.
But I figured if we're going to do this, I want to do this right from the start and I want to have control over every single detail because I'm building this for the long term.
There's so many different aspects that we can tackle with this.
And that really comes back to even our name.
Our name is Pickaxe. Literally, our mission is to pick away at the hold that big tech has over us.
And who knows? Maybe down the road, we'll take on big banks.
Maybe we'll take on big entertainment.
Maybe we'll take on big business.
Whatever it might be.
But if we're actually going to take this on and provide a legitimate solution, and not just a place for all the rejects that get kicked off of the social media platforms, but an actual place where we're actually enticing people, everyday people, I don't care what your political views are, everyday people to feel like, I'm on Facebook, I'm on Twitter, but I need to be over here on this pickaxe thing.
We have to do this right from the start and not cut corners like most social media platforms do.
In terms of populating, once it's ready, once at least the beta version is ready, what are your strategies to get people to come to this platform?
Yeah, honestly, a lot of it is just me talking to people.
Obviously, we've got a marketing budget.
We've got an advertising budget and all of that.
But one of the interesting things is, because I announced that we're launching this platform at Clay Clark's event out there at Trump Doral a few weeks ago when I spoke there.
And it was interesting because the night before, Devin Nunez for Truth Social was there pitching truth to everybody and all that.
And then the next day, I basically pitched pickaxe to everybody.
It was interesting. I had so many people come up to me and say, why is nobody else doing what you're doing?
That was the common question.
This is what we need.
Because when you think about it, even forget the monetization aspect of it.
I'm having everyday people come up to me that are not content creators and they're like, I feel like I don't have a voice.
Because I'm just sitting here and basically talking into the wind on social media.
Mm-hmm.
A lot of them were like, I feel like I'm going to be able to have my voice back.
And to me, that's such a huge thing because I think so many of us feel like we're not being heard or we're being put off into this little algorithmic bubble or echo chamber or whatever it might be.
And if we want to actually save this country, it's going to take conversations.
It's going to take debates.
It's going to take discussions. But even just from a strategic standpoint, you know, obviously, you know, one of our enticing things will obviously be for content creators because of the algorithms and the monetization and their ability to post the content on the platform, go on to other platforms and say, hey, come back, come back here.
And see my content that I just posted on here because they're going to be enticed to actually promote it because if they post that same content on Twitter or Facebook, they don't get anything for that.
They get some views and that's about it.
But what if they could go on our platform, they're getting views, they're building a following, and now they're making money where their following actually is?
To me, that's a no-brainer for every content creator in the country.
Yeah, yeah. I mean, one of the things that strikes me is, you know, we keep talking about the censorship and I almost feel like our side is a little bit too kind with the censors.
We say, oh, they're censoring and they're censoring.
And what occurred to me, you use these words, right?
It's about getting our voice back.
And what I would argue, and this is just an aside, it has nothing to do with like what we can do with the social media, you know, project right now.
But what occurred to me is stealing people's voices, right?
Taking their power of voice.
Is a crime against humanity because you're really taking away somebody's value when you steal their voice and you're saying that you're less than human, you know, you're two-thirds human.
We've heard these things, you know, in terms of, you know, different cultures where there's, you know, people designated that they're not quite human, they're two-thirds, you know.
Actually, my ancestors were As Christians in a Muslim country, we're considered to be so.
So the gravity of what they've done is so humongous.
People for the last three, four years have lost their voice.
And the fact that we've had these true socials that are not quite...
It's not quite there.
Do you think pickaxe is actually going to be the little revolution that we need in order to do a huge U-turn and hopefully cause a shift across all these social media platforms, meaning that this stealing of people's voices no longer becomes permissible?
Honestly, I'm hoping so.
And the reality of it is that I've essentially pitched a lot of my ideas to a lot of the different CEOs of a lot of these social media platforms before I ever decided to launch Pickaxe.
And I was turned down multiple times.
And I wasn't looking for an investment.
I wasn't looking for any kind of credit or whatever it is.
It was just like, guys, this is what you guys should be doing.
Like, no, we got this.
We know what we're doing. And so it finally was like, okay, fine, then we'll just do it ourselves.
And I'm hoping that we can show that there is a business model for free speech.
And a lot of people are like, well, Elon Musk, he's handling the free speech side of things.
Well, he's technically not, because he's famously said that you have the freedom of speech, but not the freedom of reach.
That means that he believes that you're allowed to talk, you're allowed to say what you want, but he just may not let people hear what you're saying.
Which means you're basically talking into the wind.
It's like if you post something on Twitter and nobody actually hears it, it's like a tree falling in the woods.
If nobody's around to hear it, did it really make a noise?
It's the same kind of thing.
And I think that this is where you start getting into, okay, what's Elon really doing?
With Twitter. The reality of it is that you have to look at what is Elon Musk's motivation?
Because if you look at when certain documents are filed and things along those lines, like Elon was planning on buying Twitter way before he ever started talking about free speech.
Way before. And then you start looking at, okay, so what is Elon into?
Number one, he does have ties with the World Economic Forum, which is concerning, right?
Yeah. Number two, he is a transhumanist, which is extremely concerning because transhumanism is going to be the downfall of humanity, in my opinion, unless we turn things around, right?
So, you know, he just got the FDA to approve his brain chip where he can implant it into your brain, erase memories, replace them with new ones, all that kind of stuff.
At the same time that he's working on his brain implant chip, he's also developing artificial intelligence, right?
Now, his AI, according to reports, are going to be based off of Twitter data.
Each person that's on Twitter is going to contribute to Elon Musk's artificial intelligence, which would make his AI the most relevant and up-to-date AI on the planet because he has real-time information coming in and real-time views coming in that other AI just simply will not have access to.
So when you actually think about it, you've got a transhumanist that's developing artificial intelligence What's to say that he's not gonna use all this data on Twitter in order to fuel basically brain chips that are fueled and powered by artificial intelligence that's fueled by the data coming out of Twitter?
To me, his buy of Twitter It's not for free speech.
It's for data collection and data harvesting for his artificial intelligence.
That's why he was willing to drop $44 billion on buying Twitter.
It wasn't necessarily because he's this free speech stalwart because I got to tell you, he's not.
Yeah, he plays that.
I get the sense that he plays that role because he has to play that role.
And, you know, it's a comparative thing, right?
You know, we talk about these politicians running for office.
And oftentimes, well, not oftentimes, I'd say 100 out of 100, you're choosing the lesser of two evils, right?
And in that lesser of two evils world, when you look at these billionaires, Sure, Elon Musk is a lot more palatable than, say, a George Soros, who looked like he fell out of Satan's ass.
Excuse me. Well, one of the things that I've been exploring is the basis of AI and artificial intelligence.
And one of my biggest concerns looking at the tech side of things is the development of quantum computing.
That will probably really come to the forefront within the next decade or so.
Because when you look at the basis of quantum computing, I mean, they're literally doing computing on essentially life forms.
I mean, their memory and what they're using to fuel quantum computing is actually based on atoms.
It's not based on zeros and ones.
It's literally on the very basis of life here on this Earth.
And when you actually look at how sporadic it is and how their software writing is and all that kind of stuff, a lot of people have actually warned that they're concerned that it may actually be communication with the demonic world.
And a lot of it is because if you're writing code in zeros and ones and you're writing software and things along those lines, it's very predictable what happens.
And I always use the example.
It's almost like you're writing a mathematical equation of like 2 plus 2 should equal 4, but all of a sudden it spits out 43.
And you're like, where did the other 39 numbers come from?
I don't know. It just came out of nowhere.
And so when you're looking at it, If you have artificial intelligence that's based in quantum computing, and if it is in fact, as my theory holds, if it is in fact demonic, now what you're actually looking at is the ability through transhumanism And through technology, to demonically possess the masses.
When you think about it, there will be implanting a technology that is communicating with fallen angels, with the demonic world.
That's going to lead to mass demonic possession.
Now, this is what I always say, because I am a Christian.
I do believe that the only way to salvation is through Jesus Christ alone.
And the reality of it is that the Bible clearly teaches, the Bible clearly teaches that a true Christian, a true follower of Christ, cannot be demonically possessed.
So, when you actually think about this, the only way to counter and protect yourself from future demonic possession through this transhumanist ideology is to repent and begin to follow Christ and become a Christian.
It's pretty wild when you think about it, but that's the only way to truly counter this unless you just completely eliminate all technology from your life once this quantum computing comes in.
Yeah, yeah. Wow, wow.
Those are powerful words. Jeff, is there anything we didn't touch upon in regards to your new platform or any topics that you'd like to discuss, you know, that we should talk about before wrapping up this episode?
Yeah, well, so I just think for me, the thing that I'm really excited about with Pickaxe is bringing a platform to the everyday person and giving everybody an opportunity to have their voice heard and have their opinions heard.
You know, like, I don't care if you are considered a crazy tinfoil hat conspiracy theorist, right?
If you're a flat earther, it's like, I want to hear your argument.
I'm thoroughly entertained by arguments about flat earth.
I don't believe that we're on a flat earth, but I'm thoroughly entertained.
And it does put a question in the back of my mind.
The fact that Google and YouTube and social media censors those that are pushing flat earth and pushing some of these other conspiracy theories, you're like...
My hunch is, typically, if it's being censored, it's probably true, but even though I don't believe it, they make compelling arguments.
I would much rather, instead of censorship, I would much rather see an expert on the opposing side actually come in and discuss and debate the issues and actually take their arguments And pick it apart.
That's what I want to see, and that's one of the things that I really want to put together on Pickaxe.
Like, if I see compelling arguments on either side of any kind of conversation or debate, I just may, you know, bring them on my show, have an exclusive on Pickaxe, and we'll actually discuss and debate, bring different people together, do a debate, we'll see what kind of content is trending, what seems to be piquing people's interest, and let's figure out a way to bring conversation back.
Especially among people that disagree.
I think that that is so vitally important.
And that's one of the things that I'm going to be also doing as well.
This is not just going to be a MAGA bubble.
This is not just going to be a conservative bubble where we're bringing in all the Donald Trump supporters.
Yes, there's going to be a lot of conservatives and Republicans and Donald Trump supporters on the platform.
But I'm also reaching out to a lot of people that are on the left in different industries.
And they all want to jump on here too because of the algorithms and the monetization.
And so if we can create this kind of mentality of, We're not going to censor.
So the best thing that you can do if you disagree with somebody, you've got a couple of options.
You can counter them with a superior argument.
You can ignore them.
Or, guess what?
If you really don't like what somebody says, you can block them.
But don't tell me that I have to censor what they're saying.
You just take responsibility for you.
And I think if we can all agree upon that ideal, I think we could really create something special here.
Big time, big time. I have a question actually about the name.
So I get the relevance.
You know, it seems like something that has, you know, dual or triple meaning.
So the pickaxe, I get like picking at, you know, the issue and, you know, axe chipping away and stuff.
It also kind of reminds me of, you know, when they used to say like during a gold rush, the real business is the shovels and picks.
Was that ever part of it?
Honestly, that did come up in the conversation.
I think for us, it represents a whole bunch of different things.
Number one, obviously, we're picking away at the hold that big tech has over us.
They have this huge hold over us.
We literally got to do everything we can to not rely on them anymore.
The other aspect of it, too, is we've actually got to get in there And get dirty and do the difficult work.
If you're going to work with a pickaxe, that's difficult manual labor that you've got to get in there and do.
And I think oftentimes, we think technology.
We think, okay, easy street.
We're just going to sit back and we're just going to let technology do its thing.
It's like, no. We're setting up this platform so that way you can get in there and you can actually do the physical work of investigating, of exposing, of discussing and debating.
That takes energy.
That takes mental capacity.
That takes getting in there, getting your hands dirty and not being afraid of making a mistake, not being afraid of getting dirty as well.
That's an important distinction.
And then also there's also the fun part of it where, you know, on the platform, if you like something, you'll pick it.
If you don't, you'll axe it.
Oh, dude, that's awesome.
I did not know that. That's actually really clever.
Pickaxe. Great. Actually, now that ties it all together.
Now it's like, wow, I see the play on words there.
Really cool. Jeff, this has been awesome, man.
It's always a pleasure having you on the Blood Money Podcast and really enjoy being on your show as well.
Really kudos to you for actually even going down this route of starting a social media platform.
I know this kind of stuff is not easy.
I've dealt with programmers and all the little things that could go wrong during the building of Thank you.
I appreciate it.
It's been a lot of work, but it's also been a lot of fun.
And I've been learning just a ton through this whole process.
Awesome. We'd love to have you back for an update.
You know, I'm sure as the fall starts, you know, creeping up on us, there's gonna be a lot of updates.
So yeah, hopefully, you know, in a couple of months, we'd love to hear back from you about this topic.
Sounds like a plan. I'll definitely keep in the loop.
Awesome, brother. Awesome. And for the viewers out there, thank you so much for joining us for the Blood Money Podcast.
Please check out our platform, AmericaHappens.com, for all of our latest episodes.
I will see you on the next episode of Blood Money.
Thank you so much. Thank
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Because Fox sucks now.
video.
I'm going to be doing a video on how to get a good night's sleep.
So, let's get started.
So, I'm going to be doing a video on how to get a good night's sleep.
So, let's get started.
Welcome to the latest episode of Blood Money with our very special guest, Mr. Joe.
Jeff Dornick. How are you doing, sir?
Keeping busy as always, but doing really good.
Thanks for having me back on. It's always a pleasure to have you on our show.
I mean, last time you were on our show, we talked quite in depth about, you know, really what's happening with our churches, the stealing of our churches, the stealing of, really, the policy of our churches.
I mean, the last kind of frontier to be assaulted in this, you know, fight, you know, or move towards tyranny in our country.
And I have a feeling what you're about to share with me, the social media platform that you have been working on probably has something to do with, you know, seizing our rights and getting rid of all this tyrannical nonsense in our country.
So Jeff, tell us a little bit about what you're working on with your, what you've been working on with your social media platform.
Yeah, definitely. So we're putting together...
Basically, we're building a social media platform from scratch.
It's called Pickaxe.
It's going to be a constitutionally free speech platform.
So anything that's protected by the United States Constitution, it will be allowed on the platform.
And so you're not going to be facing any censorship, shadow banning, nothing of the sort.
We're not going to be beholden to big tech in any way.
And so we're not using Amazon servers like almost all social media platforms do.
We're not going to be in the app store either because I'm not going to play by the idiotic censorship rules that Apple and Google put platforms through.
And then we're going to have algorithms that work on behalf of the users, not work against them, again, like most platforms.
And then we're also going to have monetization opportunities for content creators because That's another form of censorship that we're facing right now is demonetization.
Like, for example, you know, I was having a conversation with my buddy Matt Couch, and neither one of us are technically allowed to have a subscription button on Twitter right now because they deem us as too political.
And so what ends up happening is we're not allowed to monetize our content on the platform, on Twitter.
And then Elon Musk has also explained that they actually put lower in the algorithms outbound links, which is where we would make our money, on our website, sending people to affiliate codes, whatever it might be.
So they're not allowing us to earn money on the platform.
They're not allowing us to earn money off the platform.
So we're kind of screwed.
So the whole idea of this platform is we're alleviating any hold, any form of censorship that big tech has over us and freeing up the people to start, you know, either earning a living, getting the truth out there, not being suppressed.
And I think that we saw, especially when it comes to election fraud and when it comes to COVID, that what ends up happening is the truth is suppressed by these big tech platforms.
It's pushed down in the algorithms or, you know, put into little algorithmic bubbles.
And then what ends up happening is years later, when it's too late to actually do anything, then they allow it to kind of come out and trickle out and things along those lines.
Like the Hunter Biden story, basically.
Hunter Biden is a perfect example.
So the whole idea is just to give people a voice, allow people to earn an income, and you just know that you are free, as long as it's legal to say, you're free to share whatever opinions you might have.
Wow, wow. That's awesome.
So, a couple of questions about this, you know, entire process of setting up the platform.
Now, how does this, firstly, how does it differ from, other than the fact that, you know, it follows the Constitution, how does it differ from some of the other platforms?
Is it a combination of, like, an Instagram and a Twitter?
Is it a hybrid, kind of like what Truth does?
Or how could you visualize what it looks like?
Yeah, so it was funny.
I sat down with my tech team on day number one after I got funded and all that kind of stuff.
And I sat down with them and I was brainstorming with them.
And I was like, okay, so they asked me, what do you want this to look like?
And so I started thinking, what would be my dream social media platform?
And so I started picking out my favorite aspects of a lot of different platforms and coming up with some of my own ideas as well.
And so it'll be kind of a hybrid between everything from Twitter to Substack to Rumble to all these different aspects that we're kind of putting all together and meshing together.
It's really cool.
I'm already getting the visuals back from my team as they're developing it, and it's really coming together really, really well.
But to me, what really separates it is our commitment To the First Amendment, right?
And also our commitment to helping people, again, be heard, and also helping people to be able to be monetized.
Now, for example, if you look at a lot of these other platforms, whether it's Getter, Truth Social, Clout Hub, you know, all these other platforms, right?
constitutionally free speech platforms. In fact, I had Jason Miller, who was the former CEO of getter on my platform, or on my show, and he and I got him to admit on the show that getters technically not a free speech platform, it's actually a free political speech platform. Same thing with true social truth, social actually uses artificial intelligence, they contracted with a Silicon Valley art AI company in order to do their content moderation. So that way they can play by the rules of app of Apple and Google, a perfect example of how that
played out was Dr. Tempany was actually suspended from Truth Social.
For a period of time about talking about the ties between the vaccines and the World Economic Forum, she was banned until a lot of us caused a ruckus, and they eventually brought her back with, you know, trying to sweep it under the rug and say, oh, that never happened.
Truth Social. I mean, it's just insane that Truth Social is doing the same nonsense to people.
You know, and one other quick little thing I want to throw you here.
As you know, we work with Mindy Robinson.
And looking at her social accounts is absolutely like bananas, right?
Because you look at something like Twitter that's getting high engagement rate.
Then you look at her Facebook account that's got pretty much the same number, like I think upwards of quarter million followers.
And she gets like no, no traction whatsoever.
It's obvious that they put in a like hard stop on everything that she's saying, which is just absolutely insane.
I don't know how these companies could even function in the United States of America when they're so blatantly against the First Amendment.
I mean, they should be shut down period when they're not supportive of our like core laws, you know, our constitution.
Yeah, well, and the reality of it is, especially when it comes to Facebook and Twitter and YouTube and Google and all of that, you know, the Twitter files have shown us that that these big tech companies are colluding with with the federal government and with political candidates themselves in order to censor, you know, conservative voices, pro-America voices, you know, any of us that are actually getting the truth out there.
And so what ends up happening is these tech platforms are actually behaving as an extension of the government, which makes them government agents, which means that they are actually violating your constitutional rights.
Now, if a company is not colluding with the government, and they happen to be censoring on their platform, they're technically not violating the First Amendment.
They're violating the spirit of it, but the First Amendment specifically restricts the government from dealing with censorship and things along those lines.
However, if these platforms are working in conjunction with, or partnering with the government, in order to take away people's First Amendment, that's a violation.
And I also wanna be clear as well, when you look at what the founding fathers established as the First Amendment, obviously you have the freedom of speech, which is your right to verbally say whatever you believe to be true, right?
But you also have the freedom of the press.
And I think a lot of people misunderstand what the freedom of the press is.
The freedom of the press is not NBC and ABC and CNN can say whatever they want and they have the freedom to do so.
That's not what our founding fathers actually intended.
The founding fathers actually intended that every individual had the right to go down to your local printing press, write an article, print it on the printing press on paper, and they go around and distribute it in the public square.
Essentially the modern day version of that would be a blog or a sub stack or get this, a micro blog, which would be technically Twitter.
So when they're actually taking that away, they're actually violating not only your free speech, but freedom of the press as well.
And that's an important distinction.
You as an individual are able to participate in that freedom of the press simply by voicing your opinion in the written form.
That's what our founding fathers intended, not just that they're gonna provide cover for CNN to lie about Donald Trump whenever the heck they want.
Wow, wow.
So pick X.
Tell me, is it P-I-C-K-A-X? Did I even spell Axe or Axe?
Yeah, P-I-C-K-A-X.com.
And what we're doing right now is we're still in the development phase.
Target date for launch is going to be quarter one of 2024.
We're hoping to enter beta come January.
And so anybody who signs up right now and pre-registers, they're going to be a part of phase one of our beta for Pickaxe.
So that way, you're going to be able to start building your profile, get content on there, start building a following with other phase one people as well, which will give you a huge advantage when we actually launch and we start monetizing and all that kind of stuff.
So that's one of the things that we're doing right now.
How is the integration between, like, you know, we have all these different social kind of media platforms now.
I mean, how does it do? Does it integrate with any of those?
So we're not integrating directly with them.
We're going to make it easy for where if you're posting content on our platform, we're going to make it very easy to share online.
On other platforms.
But even with that, we have to jump through some hoops because I know a lot of them are really shoring up a lot of their APIs and making it more difficult for partnerships.
I know even Getter was having difficulty to where Twitter wasn't allowing their users to forward their tweets to Getter, and they shut down that API side of things.
There's different ways that you have to figure out how to work with a lot of these platforms.
But one of the things that will make us distinctive is we're not just a social media platform where you're just going on there and posting.
Obviously, everybody can post away, whatever you want to say, but we're also going to be focused on the content side of things.
So I'm almost calling this a social content platform.
To where your ability to actually post videos, post blogs, post articles, things along those lines to where then you can make those easily shareable on all the platforms.
And guess what? If you're a content creator, that means that you get to start earning money by sending people back to your articles or whatever it is that you have on our platform as well.
So we're kind of devising this in a way that's going to be a win-win for everybody, I think.
Wow, wow. So tell me a little bit more about the content part of it, like in terms of, you know, how does a platform encourage people to really explore the content side of things and be content creators?
Yeah, sure. So one of the things that we'll do, and I can't go into super detail right now because we're going to make some announcements coming up here soon as we finalize some of the details.
But, you know, we're going to be focused, especially in the long term, And we're going to be launching some things early on as well, but focusing on different ways for you to be able to post content, whether it's articles, videos, podcasts, whatever it is, but have it be directly within the platform.
And so that's going to be a way that maybe you can bypass some of these third-party programs and softwares and things like that that a lot of people use.
I mean, one of the things that's really interesting to me is when you think about it, if you're going to be a show host or have a podcast, You oftentimes have to have a Skype or Zoom account.
Sometimes that costs money depending on what kind of plan you have set up for that.
You got to pay money oftentimes for a Restream.
You got to pay money for Spreaker or Transistor or whatever it is if you want to distribute it.
And then you got to set up an account over there with Apple or Spotify or whatever it might be.
When you think about it, there's so many different pieces that you have to connect and you're connecting all of these different pieces together.
One of my long-term visions is let's alleviate that.
Let's streamline this and make this easier for people to get their content out there so that way you're not having to sit there thinking, okay, so I got to get it.
I got to download it off the speaker and then I got to upload it over here and download this and whatever it is.
It's like, no, let's just streamline it all.
So that's one of my visions of things that we're going to be putting together.
That's awesome. For the people that don't know what it takes, what does it take to start a social media platform in terms of resources, funds?
I mean, how big of an endeavor is this?
Yeah, I mean, it took a significant investment of money, and it takes a lot of time and a lot of energy.
So I have a phenomenal group of tech guys that are building this thing.
I'm working with them and communication with them every single day as we're working through how we're going to do this, how we're going to build this and all that.
And I remember when I first approached them and I was talking to them like, okay, so what will this take to build this thing?
And they're like, just so you know, it's a long build.
It's like a 10 to 12 month build.
And so we've already been working on this.
So we're already in June.
So we've been working on this for what, four to six months already?
And we're about halfway there.
And so it takes a lot, but also it takes a lot of vision and actually sitting down and figuring out how do you actually want this to be?
Because when you think about it, I think a lot of times we take for granted, and I know I took for granted all the different features that are on Twitter or Facebook and how this works with this.
Where does this button go? How is this linked together?
What kind of functionality do we want to have?
What do we want this to look like?
Getting down to the minutiae, getting down to the details has been really eye-opening to me about what it really takes to put something like this together.
It's a constant day-to-day interaction with my tech guys on...
Figuring out, this is what I wanted to do.
How do we do that?
How do we want to function? How do we want this to interact with the user, with us on the back end?
All that kind of stuff. So it's been a fascinating, eye-opening experience for me, really diving into the backside of building a tech platform like this, for sure.
Wow, wow. So, in terms of, I guess, budgets, if you don't mind me asking that, I mean, if somebody was like, hey, I want to start a social media app, I mean, what is the bottom number you're looking at?
And I know it goes north from there, but what is the bottom number you're looking at, really?
I mean, you're looking at minimum, you know, multiple six figures if you want to build something.
I know Michael Lindell has said that he spent about $4 million on their platform.
You know, the reality of it is there are shortcuts that you can take, right?
So like, you know, there's open source software.
So TrueSocial and Gab actually both use the same open source software in order to build a platform.
It's called Mastodon. And so what they do is they're basically taking the framework and then they're building it.
So they're kind of skipping a lot of these early steps that I'm doing.
We're legitimately building it from scratch.
We're not using anybody else's technology and all that kind of stuff.
And so it takes a bit more of an investment, a lot more time and energy in order to do it.
But I figured if we're going to do this, I want to do this right from the start.
And I want to have control over every single detail because I'm building this for the long term.
There's so many different aspects that we can tackle with this.
And that really comes back to even our name.
Our name is Pickaxe. Literally, our mission is to pick away at the hold that big tech has over us.
And who knows? Maybe down the road, we'll take on big banks.
Maybe we'll take on big entertainment.
Maybe we'll take on big business.
Whatever it might be.
But if we're actually going to take this on and provide a legitimate solution, and not just a place for all the rejects that get kicked off of the social media platforms, but an actual place where we're actually enticing people, everyday people, I don't care what your political views are, everyday people to feel like, I'm on Facebook, I'm on Twitter, but I need to be over here on this pickaxe thing.
We have to do this right from the start and not cut corners like most social media platforms do.
In terms of populating, once it's ready, at least the beta version is ready, what are your strategies to get people to come to this platform?
Yeah, honestly, a lot of it is just me talking to people.
Obviously, we've got a marketing budget.
We've got an advertising budget and all of that.
But one of the interesting things is, because I announced that we're launching this platform at Clay Clark's event out there at Trump Doral a few weeks ago when I spoke there.
And it was interesting because the night before, Devin Nunez for Truth Social was there pitching truth to everybody and all that.
And then the next day, I basically pitched pickaxe to everybody.
It was interesting. I had so many people come up to me and say, why is nobody else doing what you're doing?
That was the common question.
This is what we need.
Because when you think about it, even forget the monetization aspect of it.
I'm having everyday people come up to me that are not content creators and they're like, I feel like I don't have a voice.
Because I'm just sitting here and basically talking into the wind on social media.
Whether it's on Facebook and it's just around my friends, they say, if I'm talking about election fraud or I talk about politics or my views on Donald Trump or whatever it is, even my friends and family won't see what I'm talking about because they're censoring these topics.
And they're like, even just this kind of idea alone, where you're having algorithms that are working on your behalf instead of working against you, A lot of them were like, I feel like I'm going to be able to have my voice back.
And to me, that's such a huge thing because I think so many of us feel like we're not being heard or we're being put off into this little algorithmic bubble or echo chamber or whatever it might be.
And if we want to actually save this country, it's going to take conversations.
It's going to take debates.
It's going to take discussions. But even just from a strategic standpoint, one of our enticing things will obviously be for content creators because of the algorithms and the monetization and their ability to post the content on the platform, go onto other platforms and say, hey, come back here and see my content that I just posted on here because they're going to be enticed to actually promote it because if they post that same content on Twitter or Facebook, They don't get anything for that.
They get some views, and that's about it.
But what if they could go on our platform, they're getting views, they're building a following, and now they're making money where their following actually is?
To me, that's a no-brainer for every content creator in the country.
Yeah, yeah. I mean, one of the things that strikes me is, you know, we keep talking about the censorship and I almost feel like our side is a little bit too kind with the censors.
We say, oh, they're censoring and they're censoring.
And what occurred to me, you use these words, right?
It's about getting our voice back.
And what I would argue, and this is just an aside, it has nothing to do with like what we can do with the social media, you know, project right now.
But what occurred to me is stealing people's voices, right?
Taking their power of voice, right?
Is a crime against humanity because you're really taking away somebody's value when you steal their voice and you're saying that you're less than human, you know, you're two-thirds human.
We've heard these things, you know, in terms of, you know, different cultures where there's, you know, people designated that they're not quite human, they're two-thirds, you know.
Actually, my ancestors were As Christians in a Muslim country, we're considered to be so.
So the gravity of what they've done is so humongous.
People for the last three, four years have lost their voice.
And the fact that we've had these true socials that are not quite...
It's not quite there.
Do you think pickaxe is actually going to be the little revolution that we need in order to do a huge U-turn and hopefully...
Cause a shift across all these social media platforms, meaning that this stealing of people's voices no longer becomes permissible.
Honestly, I'm hoping so.
And the reality of it is that I've essentially pitched a lot of my ideas to a lot of the different CEOs of a lot of these social media platforms before I ever decided to launch Pickaxe.
And I was turned down multiple times.
And I wasn't looking for an investment.
I wasn't looking for any kind of credit or whatever it is.
It was just like, guys, this is what you guys should be doing.
Like, no, we got this.
We know what we're doing. And so it finally was like, okay, fine, then we'll just do it ourselves.
And I'm hoping that we can show that there is a business model for free speech.
And a lot of people are like, well, Elon Musk, he's handling the free speech side of things.
Well, he's technically not, because he's famously said that you have the freedom of speech, but not the freedom of reach.
That means that he believes that you're allowed to talk, you're allowed to say what you want, but he just may not let people hear what you're saying.
Which means you're basically talking to the wind.
It's like if you post something on Twitter and nobody actually hears it, it's like a tree falling in the woods.
If nobody's around to hear it, did it really make a noise?
It's the same kind of thing.
I think this is where you start getting into, okay, what's Elon really doing?
The reality of it is that you have to look at what is Elon Musk's motivation?
Because if you look at when certain documents are filed and things along those lines, Elon was planning on buying Twitter way before he ever started talking about free speech.
Way before. And then you start looking at, okay, so what is Elon into?
Number one, he does have ties with the World Economic Forum, which is concerning, right?
Yeah. Number two, he is a transhumanist, which is extremely concerning because transhumanism is going to be the downfall of humanity, in my opinion, unless we turn things around, right?
So, you know, he just got the FDA to approve his brain chip where he can implant it into your brain, erase memories, replace them with new ones, all that kind of stuff.
At the same time that he's working on his brain implant chip, he's also developing artificial intelligence, right?
Now, his AI, according to reports, are going to be based off of Twitter data.
Each person that's on Twitter is going to contribute to Elon Musk's artificial intelligence, which would make his AI the most relevant and up-to-date AI on the planet because he has real-time information coming in and real-time views coming in that other AI just simply will not have access to.
So when you actually think about it, you've got a transhumanist that's developing artificial intelligence that's What's to say that he's not going to use all this data on Twitter in order to fuel basically brain chips that are fueled and powered by artificial intelligence that's fueled by the data coming out of Twitter?
It's not for free speech.
It's for data collection and data harvesting for his artificial intelligence.
That's why he was willing to drop $44 billion on buying Twitter.
It wasn't necessarily because he's this free speech stalwart, because I gotta tell you, he's not.
Yeah, he plays that.
I get the sense that he plays that role because he has to play that role.
And you know, it's a comparative thing, right?
You know, we talk about these politicians running for office.
And oftentimes, well, not oftentimes, I'd say 100 out of 100, you're choosing the lesser of two evils, right?
And in that lesser of two evils world, when you look at these billionaires, Sure, Elon Musk is a lot more palatable than, say, a George Soros, who looked like he fell out of Satan's ass.
Excuse me. Well, one of the things that I've been exploring is the basis of AI and artificial intelligence.
one of my biggest concerns looking at the tech side of things is the development of quantum computing that will probably really, really come to the forefront within within the next decade or so. Because when you when you look at the basis of quantum computing, I mean, you know, they're literally doing computing on essentially life forms. I mean, I mean, their memory, their memory and what they're using to fuel quantum computing is actually is actually based on atoms.
It's not based on zeros and ones.
It's literally on the very basis of life here on this earth.
And when you actually look at how sporadic it is and how their software writing is and all that kind of stuff, a lot of people have actually warned that They're concerned that it may actually be communication with the demonic world.
And a lot of it is because if you're writing code in zeros and ones, and you're writing software and things along those lines, it's very predictable what happens.
And I always use the example.
It's almost like you're writing a mathematical equation of 2 plus 2 should equal 4, but all of a sudden it spits out 43.
And you're like, where did the other 39 numbers come from?
I don't know. It just came out of nowhere.
And so when you're looking at it, If you have artificial intelligence that's based in quantum computing, and if it is in fact, as my theory holds, if it is in fact demonic, now what you're actually looking at is the ability, through transhumanism, And through technology to demonically possess the masses.
When you think about it, there will be implanting a technology that is communicating with fallen angels, with the demonic world.
That's going to lead to mass demonic possession.
Now, this is what I always say, you know, because I am a Christian.
I do believe that the only way to salvation is through Jesus Christ alone.
And the reality of it is that the Bible clearly teaches, the Bible clearly teaches that a true Christian, a true follower of Christ, cannot be demonically possessed.
So, when you actually think about this, the only way to counter and protect yourself from future demonic possession through this transhumanist ideology is to repent and begin to follow Christ and become a Christian.
It's pretty wild when you think about it, but that's the only way to truly counter this unless you just completely eliminate all technology from your life once this quantum computing comes in.
Yeah, yeah. Wow, wow.
Those are powerful words. Jeff, is there anything we didn't touch upon in regards to your new platform or any topics that you'd like to discuss, you know, that we should talk about before wrapping up this episode?
Yeah, well, so I just think for me, the thing that I'm really excited about with Pickaxe is bringing a platform to the everyday person and giving everybody an opportunity to have their voice heard and have their opinions heard.
You know, like, I don't care if you are considered a crazy tinfoil hat conspiracy theorist, right?
If you're a flat earther, it's like, I want to hear your argument.
I'm thoroughly entertained by arguments about flat earth.
I don't believe that we're on a flat earth, but I'm thoroughly entertained.
And it does put a question in the back of my mind.
The fact that Google and YouTube and social media censors those that are pushing flat earth and pushing some of these other conspiracy theories.
You're like... My hunch is, typically, if it's being censored, it's probably true, but even though I don't believe it, they make compelling arguments.
I would much rather, instead of censorship, I would much rather see an expert on the opposing side actually come in and discuss and debate the issues, and actually take their arguments and pick it apart.
That's what I want to see, and that's one of the things that I really want to put together on Pickaxe.
Like, if I see compelling arguments on either side of any kind of conversation or debate, I just may, you know...
Bring them on my show, have an exclusive on Pickaxe, and we'll actually discuss and debate.
Bring different people together, do a debate.
We'll see what kind of content is trending, what seems to be piquing people's interest.
And let's figure out a way to bring conversation back, especially among people that disagree.
I think that that is so vitally important.
And that's one of the things that I'm going to be also doing as well.
This is not just going to be a MAGA bubble.
This is not just going to be a conservative bubble.
We're bringing in all the Donald Trump supporters.
Yes, there's going to be a lot of, you know, conservatives and Republicans and Donald Trump supporters on the platform.
But I'm also reaching out to a lot of people that are on the left in different industries.
And they all want to jump on here, too, because of the algorithms and the monetization.
You know, and so if we can create this kind of mentality of we're not going to censor.
So the best thing that you can do if you disagree with somebody, you've got a couple of options.
You can counter them with a superior argument.
You could ignore them.
Or, guess what?
If you really don't like what somebody says, you can block them.
But don't tell me that I have to censor what they're saying.
You just take responsibility for you.
And I think if we can all agree upon that ideal, I think we could really create something special here.
Big time, big time. I have a question actually about the name.
So I get the relevance.
You know, it seems like something that has, you know, dual or triple meaning.
So the pickaxe, I get like picking at, you know, the issue and, you know, axe chipping away and stuff.
It also kind of reminds me of, you know, when they used to say like during a gold rush, the real business is the shovels and picks.
I mean, was that ever part of it or just?
Yeah, honestly, that did come up in the conversation.
And I think for us, it represents a whole bunch of different things.
Number one, obviously, we're picking away at the hold that big tech has over us, right?
And they have this huge hold over us.
We literally got to do everything we can to not rely on them anymore.
But the other aspect of it, too, is we've actually got to get in there And get dirty and do the difficult work.
If you're going to work with a pickaxe, that's difficult manual labor that you gotta get in there and do.
And I think oftentimes, we think technology, we think, okay, easy street, we're just gonna sit back and we're just gonna let technology do its thing.
We're setting up this platform so that way you can get in there and you can actually do the physical work of investigating, of exposing, of discussing and debating.
That takes energy.
That takes mental capacity.
That takes getting in there, getting your hands dirty and not being afraid of making a mistake, not being afraid of getting dirty as well.
That's an important distinction.
And then also there's also the fun part of it where, you know, on the platform, if you like something, you'll pick it.
If you don't, you'll axe it.
Oh, dude, that's awesome.
I did not know that. That's actually really clever.
Pickaxe. Great. Actually, now that ties it all together.
Now it's like, wow, I see the play on words there.
Really cool. Jeff, this has been awesome, man.
It's always a pleasure having you on the Blood Money Podcast and really enjoy being on your show as well.
Really kudos to you for actually even going down this route of starting a social media platform.
I know this kind of stuff is not easy.
I've dealt with programmers and all the little things that could go wrong during the building of Thank you.
I appreciate it.
It's been a lot of work, but it's also been a lot of fun.
And I've been learning just a ton through this whole process.
Awesome. We'd love to have you back for an update.
You know, I'm sure as the fall starts, you know, creeping up on us, there's gonna be a lot of updates.
So yeah, hopefully, you know, in a couple of months, we'd love to hear back from you about this topic.
Sounds like a plan. I'll definitely keep in the loop.
Awesome, brother. Awesome. And for the viewers out there, thank you so much for joining us for the Blood Money Podcast.
Please check out our platform, AmericaHappens.com, for all of our latest episodes.
I will see you on the next episode of Blood Money.
Thank you so much. Thank
you. Thank
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out the America Happens Network.
Because Fox sucks now.
Fox sucks.
This is a joke.
Jeff Dornick. How are you doing, sir?
Keeping busy as always, but doing really good.
Thanks for having me back on. It's always a pleasure to have you on our show.
I mean, last time you were on our show, we talked quite in depth about, you know, really what's happening with our churches, the stealing of our churches, the stealing of, really, the policy of our churches.
I mean, the last kind of frontier...
To be assaulted in this fight or move towards tyranny in our country.
And I have a feeling what you're about to share with me, the social media platform that you have been working on, probably has something to do with seizing our rights and getting rid of all this tyrannical nonsense in our country.
So Jeff, tell us a little bit about what you're working on with your social media platform.
Yeah, definitely. So we're putting together, basically we're building a social media platform from scratch.
It's called Pickaxe.
It's going to be a constitutionally free speech platform.
So anything that's protected by the United States Constitution, it will be allowed on the platform.
And so you're not going to be facing any censorship, shadow banning, nothing of the sort.
We're not going to be beholden to big tech in any way.
And so we're not using Amazon servers like almost all social media platforms do.
We're not going to be in the app store either because I'm not going to play by the idiotic censorship rules that Apple and Google put platforms through.
And then we're going to have algorithms that work on behalf of the users, not work against them, again, like most platforms.
And then we're also gonna have monetization opportunities for content creators, because that's another form of censorship that we're facing right now is demonetization.
Like for example, you know, I was having a conversation with my buddy, Matt Couch, and neither one of us are technically allowed to have a subscription button on Twitter right now, because they deem us as too political.
And so what ends up happening is we're not allowed to monetize our content on the platform, on Twitter.
And then Elon Musk has also explained that they actually put lower in the algorithms outbound links, which is where we would make our money, on our website, sending people to affiliate codes, whatever it might be.
So they're not allowing us to earn money on the platform.
They're not allowing us to earn money off the platform.
So we're kind of screwed.
So the whole idea of this platform is we're alleviating any hold, any form of censorship that big tech has over us and freeing up the people to start...
Either earning a living, getting the truth out there, not being suppressed.
And I think that we saw, especially when it comes to election fraud and when it comes to COVID, that what ends up happening is the truth is suppressed by these big tech platforms.
It's pushed down in the algorithms or put into little algorithmic bubbles.
And then what ends up happening is years later, when it's too late to actually do anything, then they allow it to kind of come out and trickle out and things along those lines.
Like the Hunter Biden story.
Hunter Biden is a perfect example.
So the whole idea is just to give people a voice, allow people to earn an income, and you just know that you are free, as long as it's legal to say, you're free to share whatever opinions you might have.
Wow, wow. That's awesome.
So, a couple of questions about this, you know, entire process of setting up the platform.
Now, how does this, firstly, how does it differ from, other than the fact that, you know, it follows the Constitution, how does it differ from some of the other platforms?
Is it a combination of, like, an Instagram and a Twitter?
Is it a hybrid, kind of like what Truth does?
Or how could you visualize what it looks like?
Yeah, so it was funny.
I sat down with my tech team on day number one after I got funded and all that kind of stuff.
And I sat down with them and I was brainstorming with them.
And I was like, okay, so they asked me, what do you want this to look like?
And so I started thinking, what would be my dream social media platform?
And so I started picking out my favorite aspects of a lot of different platforms and coming up with some of my own ideas as well.
And so it'll be kind of a hybrid between everything from Twitter to Substack to Rumble to all these different aspects that we're kind of putting all together and meshing together.
It's really cool.
I'm already getting the visuals back from my team as they're developing it, and it's really coming together really, really well.
But to me, what really separates it is our commitment To the First Amendment, right?
And also our commitment to helping people, again, be heard, and also helping people to be able to be monetized.
Now, for example, if you look at a lot of these other platforms, whether it's Getter, Truth Social, Clout Hub, you know, all these other platforms, right?
Virtually none of them are actually constitutionally free speech platforms.
In fact, I had Jason Miller, who was the former CEO of Getter on my platform, or on my show, and I got him to admit on the show that Getter is technically not a free speech platform.
It's actually a free political speech platform.
Same thing with Truth Social.
Truth Social actually uses artificial intelligence.
They contracted with a Silicon Valley AI company in order to do their content moderation so that way they can play by the rules of Apple and Google.
A perfect example of how that played out was Dr.
Tenpenny was actually suspended from Truth Social.
For a period of time about talking about the ties between the vaccines and the World Economic Forum, she was banned until a lot of us caused a ruckus and they eventually brought her back with, you know, try to sweep it under the rug and say, oh, that never happened.
Truth Social. I mean, it's just insane that Truth Social is doing the same nonsense to people.
One other quick little thing I want to throw at you here.
As you know, we work with Mindy Robinson and looking at her social accounts is absolutely like bananas, right?
Because you look at something like Twitter that's getting high engagement rate.
Then you look at her Facebook account that's got pretty much the same number, like I think upwards of quarter million followers.
And she gets, like, no, no traction whatsoever.
It's obvious that they put in a, like, hard stop on everything that she's saying, which is just absolutely insane.
I don't know how these companies can even function in the United States of America when they're so blatantly against the First Amendment.
I mean, they should be shut down, period, when they're not supportive of our, like, core laws, you know, our Constitution.
Yeah, well, and the reality of it is, especially when it comes to Facebook and Twitter and YouTube and Google and all of that, you know, the Twitter files have shown us that that these big tech companies are colluding with with the federal government and with political candidates themselves in order to censor, you know, conservative voices, pro-America voices, you know, any of us that are actually getting the truth out there. And so what ends up happening is these tech platforms are actually behaving as an extension of the government, which makes them government agents, which means
that they are actually violating your constitutional rights.
Now, if a company is not colluding with the government, and they happen to be censoring on their platform, they're technically not violating the First Amendment, they're violating the spirit of it.
But the First Amendment specifically restricts the government from dealing with censorship and things along those lines. However, if these platforms are working in conjunction with or partnering with the government in order to take away people's first amendment, that's a violation.
And I also want to be clear as well.
When you look at what the Founding Fathers established as the First Amendment, obviously you have the freedom of speech, which is your right to verbally say whatever you believe to be true, right?
But you also have the freedom of the press.
And I think a lot of people misunderstand what the freedom of press is.
The freedom of the press is not NBC and ABC and CNN can say whatever they want, and they have the freedom to do so.
That's not what our founding fathers actually intended.
The founding fathers actually intended that every individual had the right to go down to your local printing press, write an article, print it on the printing press on paper, and they go around and distribute it in the public square.
Essentially, the modern day version of that would be a blog or a sub stack or, get this, a microblog, which would be technically Twitter.
So when they're actually taking that away, they're actually violating not only your free speech, but freedom of the press as well.
And that's an important distinction.
You, as an individual, are able to participate in that freedom of the press simply by voicing your opinion in the written form.
That's what our founding fathers intended, not just that they're going to provide cover for CNN to lie about Donald Trump whenever the heck they want.
Wow. Wow. So pick Axe.
Tell me, is it P-I-C-K-A-X? Did I even spell Axe?
Axe.com? Yeah, P-I-C-K-A-X.com.
And what we're doing right now is we're still in the development phase.
Target date for launch is going to be quarter one of 2024.
We're hoping to enter beta come January.
Anybody who signs up right now and pre-registers, they're going to be a part of phase one of our beta for Pickaxe.
That way, you're going to be able to start building your profile, get content on there, start building a following with other phase one people as well, which will give you a huge advantage when we actually launch and we start monetizing and all that kind of stuff.
That's one of the things that we're doing right now.
How is the integration between like, you know, we have all these different social kind of media platforms now.
I mean, how does it do? Does it integrate with any of those?
So we're not integrating directly with them.
We're going to make it easy for where if you're posting content on our platform, we're going to make it very easy to share.
On other platforms.
But even with that, we have to jump through some hoops because I know a lot of them are really shoring up a lot of their APIs and making it more difficult for partnerships.
I know even Getter was having difficulty to where Twitter wasn't allowing their users to forward their tweets to Getter, and they shut down that API side of things.
There's different ways that you have to figure out how to work with a lot of these platforms.
But one of the things that will make us distinctive is we're not just a social media platform where you're just going on there and posting.
Obviously, everybody can post away, you know, whatever you want to say, but we're also going to be focused on the content side of things.
So I'm almost calling this a social content platform.
To where, you know, your ability to actually post videos, post blogs, post articles, you know, things along those lines to where then you can make those easily shareable on all the platforms.
And guess what? If you're a content creator, that means that you get to start earning money by sending people back to your articles or whatever it is that you have on our platform as well.
So we're kind of devising this in a way that's going to be a win-win for everybody, I think.
Wow, wow. So tell me a little bit more about the content part of it, like in terms of, you know, how does a platform encourage people to really explore the content side of things and be content creators?
Yeah, sure. So one of the things that we'll do, and I can't go into super detail right now because we're going to make some announcements coming up here soon as we finalize some of the details.
But, you know, we're going to be focused, especially in the long term, And we're going to be launching some things early on as well, but focusing on different ways for you to be able to post content, whether it's articles, videos, podcasts, whatever it is, but have it be directly within the platform.
And so that's going to be a way that maybe you can bypass some of these third-party programs and softwares and things like that that a lot of people use.
I mean, one of the things that's really interesting to me is when you think about it, if you're going to be a show host or have a podcast, You oftentimes have to have a Skype or Zoom account.
Sometimes that costs money depending on what kind of plan you have set up for that.
You got to pay money oftentimes for a restream.
You got to pay money for Spreaker or Transistor or whatever it is if you want to distribute it.
And then you got to set up an account over there with Apple or Spotify or whatever it might be.
When you think about it, there's so many different pieces that you have to connect and you're connecting all of these different pieces together.
One of my long-term visions is let's alleviate that.
Let's streamline this and make this easier for people to get their content out there so that way you're not having to sit there thinking, okay, so I got to get it.
I got to download it off the speaker and then I got to upload it over here and download this and whatever it is.
It's like, no, let's just streamline it all.
So that's one of my visions of things that we're going to be putting together.
That's awesome. For the people that don't know what it takes, what does it take to start a social media platform in terms of resources, funds?
I mean, how big of an endeavor is this?
It took a significant investment of money, and it takes a lot of time and a lot of energy.
So I have a phenomenal group of tech guys that are building this thing.
I'm working with them and communication with them every single day as we're working through how we're going to do this, how we're going to build this and all that.
And I remember when I first approached them and I was talking to them like, okay, so what will this take to build this thing?
And they're like, just so you know, it's going to take, it's a long build.
It's like a 10 to 12 month build.
And so, you know, we've already been working on this.
So we're already in June.
So we've been working on this for what, four to six months already.
And we're about halfway there.
And so it takes a lot, but also it takes a lot of vision and actually sitting down and figuring out how do you actually want this to be?
Because when you think about it, I think a lot of times we take for granted, and I know I took for granted all the different features that are on Twitter or Facebook and how this works with this.
Where does this button go? How is this linked together?
What kind of functionality do we want to have?
What do we want this to look like?
Getting down to the minutiae, getting down to the details has been really eye-opening to me about what it really takes to put something like this together.
It's a constant day-to-day interaction with my tech guys on...
Figuring out, this is what I wanted to do.
How do we do that?
How do we want to function? How do we want this to interact with the user, with us on the back end, all that kind of stuff.
So it's been a fascinating, eye-opening experience for me, really diving into the backside of building a tech platform like this, for sure.
Wow, wow. So, in terms of, I guess, budgets, if you don't mind me asking that, I mean, if somebody was like, hey, I want to start a social media app, I mean, what is the bottom number you're looking at?
And I know it goes north from there, but what is the bottom number you're looking at, really?
I mean, you're looking at minimum, you know, multiple six figures if you want to build something.
I know Michael Lindell has said that he spent about $4 million on their platform.
You know, the reality of it is there are shortcuts that you can take, right?
So like, you know, there's open source software.
So TrueSocial and Gab actually both use the same open source software in order to build a platform.
It's called Mastodon. What they do is they're basically taking the framework and then they're building it.
They're skipping a lot of these early steps that I'm doing.
We're legitimately building it from scratch.
We're not using anybody else's technology and all that kind of stuff.
It takes a bit more of an investment, a lot more time and energy in order to But I figured if we're going to do this, I want to do this right from the start, and I want to have control over every single detail because I'm building this for the long term.
There's so many different aspects that we can tackle with this, and that really comes back to even our name.
Our name is Pickaxe. Literally, our mission is to pick away at the hold that big tech has over us.
And who knows, maybe down the road we'll take on big banks, maybe we'll take on big entertainment, maybe we'll take on big business, whatever it might be.
But if we're actually going to take this on and provide a legitimate solution, and not just a place for all the rejects that get kicked off of the social media platforms, but an actual place where we're actually enticing people Everyday people, I don't care what your political views are, everyday people to feel like, I'm on Facebook, I'm on Twitter, but I need to be over here on this pickaxe thing.
We have to do this right from the start and not cut corners like most social media platforms do.
In terms of populating, once it's ready, at least the beta version is ready, what are your strategies to get people to come to this platform?
Yeah, honestly, a lot of it is just me talking to people.
Obviously, we've got a marketing budget.
We've got an advertising budget and all of that.
But one of the interesting things is, because I announced that we're launching this platform at Clay Clark's event out there at Trump Doral a few weeks ago when I spoke there.
And it was interesting because the night before, Devin Nunez for Truth Social was there pitching truth to everybody and all that.
And then the next day, I basically pitched pickaxe to everybody.
It was interesting. I had so many people come up to me and say, why is nobody else doing what you're doing?
That was the common question.
This is what we need.
Because when you think about it, even forget the monetization aspect of it.
I'm having everyday people come up to me that are not content creators and they're like, I feel like I don't have a voice.
Because I'm just sitting here and basically talking into the wind on social media.
Mm-hmm.
A lot of them were like, I feel like I'm going to be able to have my voice back.
And to me, that's such a huge thing because I think so many of us feel like we're not being heard or we're being put off into this little algorithmic bubble or echo chamber or whatever it might be.
And if we want to actually save this country, it's going to take conversations.
It's going to take debates.
It's going to take discussions.
But even just from a strategic standpoint, you know, obviously, you know, one of our enticing things will obviously be for content creators because of the algorithms and the monetization and their ability to post the content on the platform, go on to other platforms and say, hey, come back here and see my content that I just posted on here because they're going to be enticed to actually promote it because if they post that same content on Twitter or Facebook, They're not, they don't get anything for that.
They get some views, and that's about it.
But what if they could go on our platform, they're getting views, they're building a following, and now they're making money where their following actually is?
To me, that's a no-brainer for every content creator in the country.
Yeah, yeah. I mean, one of the things that strikes me is, you know, we keep talking about the censorship and I almost feel like our side is a little bit too kind with the censors.
We say, oh, they're censoring and they're censoring.
And what occurred to me, you use these words, right?
It's about getting our voice back.
And what I would argue, and this is just an aside, it has nothing to do with what we can do with the social media project right now, but what occurred to me is stealing people's voices, right?
Taking their power of voice, right?
Is a crime against humanity because you're really taking away somebody's value when you steal their voice and you're saying that you're less than human, you know, you're two-thirds human.
We've heard these things, you know, in terms of, you know, different cultures where there's, you know, people designated that they're not quite human, they're two-thirds, you know.
Actually, my ancestors were As Christians in a Muslim country, we're considered to be so.
So the gravity of what they've done is so humongous.
Like people for the last three, four years have lost their voice.
And the fact that, you know, we've had these like truth socials that are not quite, you know, it's not quite there, you know.
Do you think pickaxe is actually going to be like the little revolution that we need in order to, you know, do a huge U-turn and hopefully, you know, Cause a shift across all these social media platforms, meaning that this stealing of people's voices no longer becomes permissible.
Honestly, I'm hoping so.
And the reality of it is that I've essentially pitched a lot of my ideas to a lot of the different CEOs of a lot of these social media platforms before I ever decided to launch Pickaxe.
And I was turned down multiple times.
And I wasn't looking for an investment.
I wasn't looking for any kind of credit or whatever it is.
It was just like, guys, this is what you guys should be doing.
Like, no, we got this.
We know what we're doing. And so it finally was like, okay, fine, then we'll just do it ourselves.
And I'm hoping that we can show that there is a business model for free speech.
And a lot of people are like, well, Elon Musk, he's handling the free speech side of things.
Well, he's technically not, because he's famously said that you have the freedom of speech, but not the freedom of reach.
That means that he believes that you're allowed to talk, you're allowed to say what you want, but he just may not let people hear what you're saying.
Which means you're basically talking into the wind.
It's like if you post something on Twitter and nobody actually hears it, it's like a tree falling in the woods.
If nobody's around to hear it, did it really make a noise?
It's the same kind of thing.
And I think that this is where you start getting into, okay, what's Elon really doing?
With Twitter. The reality of it is that you have to look at what is Elon Musk's motivation?
Because if you look at when certain documents are filed and things along those lines, Elon was planning on buying Twitter way before he ever started talking about free speech.
Way before. And then you start looking at, okay, so what is Elon into?
Number one, he does have ties with the World Economic Forum, which is concerning, right?
Yeah. Number two, he is a transhumanist, which is extremely concerning because transhumanism is going to be the downfall of humanity, in my opinion, unless we turn things around, right?
So, you know, he just got the FDA to approve his brain chip where he can implant it into your brain, erase memories, replace them with new ones, all that kind of stuff.
At the same time that he's working on his brain implant chip, he's also developing artificial intelligence, right?
Now, his AI, according to reports, are going to be based off of Twitter data.
Each person that's on Twitter is going to contribute to Elon Musk's artificial intelligence, which would make his AI the most relevant and up-to-date AI on the planet because he has real-time information coming in and real-time views coming in that other AI just simply will not have access to.
So when you actually think about it, you've got a transhumanist that's developing artificial intelligence What's to say that he's not gonna use all this data on Twitter in order to fuel basically brain chips that are fueled and powered by artificial intelligence that's fueled by the data coming out of Twitter?
To me, his buy of Twitter It's not for free speech.
It's for data collection and data harvesting for his artificial intelligence.
That's why he was willing to drop $44 billion on buying Twitter.
It wasn't necessarily because he's this free speech stalwart because I got to tell you, he's not.
Yeah, he plays that.
I get the sense that he plays that role because he has to play that role.
And, you know, it's a comparative thing, right?
You know, we talk about these politicians running for office.
And oftentimes, well, not oftentimes, I'd say 100 out of 100, you're choosing the lesser of two evils, right?
And in that lesser of two evils world, when you look at these billionaires, Sure, Elon Musk is a lot more palatable than, say, a George Soros, who looked like he fell out of Satan's ass.
Excuse me. Well, one of the things that I've been exploring is the basis of AI and artificial intelligence.
One of my biggest concerns looking at the tech side of things is the development of quantum computing.
forefront within within the next decade or so. Because when you when you look at the basis of quantum computing, I mean, you know, they're literally doing computing on essentially life forms.
I mean, I mean, their memory and what they're using to fuel quantum computing is actually is actually based on atoms.
It's not based on zeros and ones.
It's literally on the very basis of life here on this earth.
And when you actually look at how sporadic it is and how their software writing is and all that kind of stuff, a lot of people have actually warned that They're concerned that it may actually be communication with the demonic world.
And a lot of it is because of...
If you're writing code in zeros and ones, and you're writing software and things along those lines, it's very predictable what happens.
And I always use the example.
It's almost like you're writing a mathematical equation of 2 plus 2 should equal 4, but all of a sudden it spits out 43.
And you're like, where did the other 39 numbers come from?
I don't know. It just came out of nowhere.
And so when you're looking at it, If you have artificial intelligence that's based in quantum computing, and if it is in fact, as my theory holds, if it is in fact demonic, now what you're actually looking at is the ability for...
But through transhumanism and through technology to demonically possess the masses.
When you think about it, there will be implanting a technology that is communicating with fallen angels, with the demonic world.
Like, that's going to lead to mass demonic possession.
Now, this is what I always say, you know, because I am a Christian.
I do believe that the only way to salvation is through Jesus Christ alone.
And the reality of it is that the Bible clearly teaches, the Bible clearly teaches that a true Christian, a true follower of Christ cannot be demonically possessed.
So, when you actually think about this, the only way to counter and protect yourself from future demonic possession through this transhumanist ideology Is to repent and begin to follow Christ and become a Christian.
It's pretty wild when you think about it, but that's the only way to truly counter this unless you just completely eliminate all technology from your life once this quantum computing comes in.
Yeah, yeah. Wow, wow.
Those are powerful words. Jeff, is there anything we didn't touch upon in regards to your new platform or any topics that you'd like to discuss, you know, that we should talk about before wrapping up this episode?
Yeah, well, so I just think for me, the thing that I'm really excited about with Pickaxe is bringing a platform to the everyday person and giving everybody an opportunity to have their voice heard and have their opinions heard.
You know, like... I don't care if you are considered a crazy tinfoil hat conspiracy theorist, right?
If you're a flat earther, it's like, I want to hear your argument.
I'm thoroughly entertained by arguments about flat earth.
I don't believe that we're on a flat earth, but I'm thoroughly entertained.
And it does put a question in the back of my mind.
The fact that Google and YouTube and social media censors those that are pushing flat earth and pushing some of these other conspiracy theories, you're like...
My hunch is, typically, if it's being censored, it's probably true, but even though I don't believe it, they make compelling arguments.
I would much rather, instead of censorship, I would much rather see an expert on the opposing side actually come in and discuss and debate the issues, and actually take their arguments and pick it apart.
That's what I want to see, and that's one of the things that I really want to put together on Pickaxe.
If I see compelling arguments on either side of any kind of conversation or debate, I just may...
Bring them on my show, have an exclusive on Pickaxe, and we'll actually discuss and debate.
Bring different people together, do a debate.
We'll see what kind of content is trending, what seems to be piquing people's interest.
And let's figure out a way to bring conversation back, especially among people that disagree.
I think that that is so vitally important.
And that's one of the things that I'm going to be also doing as well.
This is not just going to be a MAGA bubble.
This is not just going to be a conservative bubble.
We're bringing in all the Donald Trump supporters.
Yes, there's going to be a lot of conservatives and Republicans and Donald Trump supporters on the platform.
But I'm also reaching out to a lot of people that are on the left in different industries.
And they all want to jump on here too because of the algorithms and the monetization.
And so if we can create this kind of mentality of we're not going to censor.
So the best thing that you can do if you disagree with somebody, you've got a couple of options.
You can counter them with a superior argument.
You can ignore them.
Or, guess what? If you really don't like what somebody says, you can block them.
But don't tell me that I have to censor what they're saying.
You just take responsibility for you.
And I think if we can all agree upon that ideal, I think we could really create something special here.
Big time, big time. I have a question actually about the name.
So I get the relevance.
You know, it seems like something that has, you know, dual or triple meaning.
So the pickaxe, I get like picking at, you know, the issue and, you know, axe chipping away and stuff.
It also kind of reminds me of, you know, when they used to say like during a gold rush, the real business is the shovels and picks.
I mean, was that ever part of it or just...
Yeah, honestly, that did come up in the conversation.
And I think for us, it represents a whole bunch of different things.
Number one, obviously, we're picking away at the hold that big tech has over us, right?
And they have this huge hold over us.
We literally got to do everything we can to not rely on them anymore.
But the other aspect of it, too, is we've actually got to get in there And get dirty and do the difficult work.
If you're going to work with a pickaxe, that's difficult manual labor that you've got to get in there and do.
And I think oftentimes, we think technology, we think, okay, easy street, we're just going to sit back and we're just going to let technology do its thing.
It's like, no. We're setting up this platform so that way you can get in there and you can actually do the physical work of investigating, of exposing, of discussing and debating.
That takes energy.
That takes mental capacity.
That takes getting in there, getting your hands dirty and not being afraid of making a mistake, not being afraid of getting dirty as well.
That's an important distinction.
And then also there's also the fun part of it where, you know, on the platform, if you like something, you'll pick it.
If you don't, you'll axe it.
Oh, dude, that's awesome.
I did not know that. That's actually really clever.
Pickaxe. Yeah. Great. Actually, now that ties it all together.
Now it's like, wow, I see the play on words there.
Really cool. Jeff, this has been awesome, man.
It's always a pleasure having you on the Blood Money Podcast and really enjoy being on your show as well.
Really kudos to you for actually even going down this route of starting a social media platform.
I know this kind of stuff is not easy.
I've dealt with, you know, programmers, like all the little things that could go wrong during the building of a monolithic platform like this, but really credit to you for taking on the challenge.
Thank you. I appreciate it.
It's been a lot of work, but it's also been a lot of fun.
And I've been learning just a ton through this whole process.
Awesome. We'd love to have you back for an update.
You know, I'm sure as the fall starts, you know, creeping up on us, there's gonna be a lot of updates.
So yeah, hopefully, you know, in a couple of months, we'd love to hear back from you about this topic.
Sounds like a plan. I'll definitely keep in the loop.
Awesome, brother. Awesome. And for the viewers out there, thank you so much for joining us for the Blood Money Podcast.
Please check out our platform, AmericaHappens.com, for all of our latest episodes.
I will see you on the next episode of Blood Money.
Thank you so much. Thank
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episode of blood money with our very special guest mr.
Jeff Dornick. How are you doing, sir?
Keeping busy as always, but doing really good.
Thanks for having me back on. It's always a pleasure to have you on our show.
I mean, last time you were on our show, we talked quite in depth about, you know, really what's happening with our churches, the stealing of our churches, the stealing of, really, the policy of our churches.
I mean, the last kind of frontier...
To be assaulted in this, you know, fight, you know, or move towards tyranny in our country.
And I have a feeling what you're about to share with me, the social media platform that you have been working on probably has something to do with, you know, seizing our rights and getting rid of all this tyrannical nonsense in our country.
So Jeff, tell us a little bit about what you're working on with your, what you've been working on with your social media platform.
Yeah, definitely. So we're putting together, basically we're building a social media platform from scratch.
It's called Pickaxe.
It's going to be a constitutionally free speech platform.
So anything that's protected by the United States Constitution, it will be allowed on the platform.
And so you're not going to be facing any censorship, shadow banning, nothing of the sort.
We're not going to be beholden to big tech in any way.
And so we're not using Amazon servers like almost all social media platforms do.
We're not going to be in the app store either because I'm not going to play by the idiotic censorship rules that Apple and Google put platforms through.
And then we're going to have algorithms that work on behalf of the users, not work against them, again, like most platforms.
And then we're also going to have monetization opportunities for content creators because That's another form of censorship that we're facing right now is demonetization.
For example, I was having a conversation with my buddy Matt Couch, and neither one of us are technically allowed to have a subscription button on Twitter right now because they deem us as too political.
And so what ends up happening is we're not allowed to monetize our content on the platform, on Twitter.
And then Elon Musk has also explained that they actually put lower in the algorithms outbound links, which is where we would make our money, on our website, sending people to affiliate codes, whatever it might be.
So they're not allowing us to earn money on the platform.
They're not allowing us to earn money off the platform.
So we're kind of screwed.
So the whole idea of this platform is we're alleviating any hold, any form of censorship that big tech has over us and freeing up the people to start...
You know, either earning a living, getting the truth out there, not being suppressed.
And I think that we saw, especially when it comes to election fraud and when it comes to COVID, that what ends up happening is the truth is suppressed by these big tech platforms.
It's pushed down in the algorithms or, you know, put into little algorithmic bubbles.
And then what ends up happening is years later, when it's too late to actually do anything, then they allow it to kind of come out and trickle out and things along those lines.
Like the Hunter Biden story, basically.
Hunter Biden is a perfect example.
So the whole idea is just to give people a voice, allow people to earn an income, and you just know that you are free, as long as it's legal to say, you're free to share whatever opinions you might have.
Wow, wow. That's awesome.
So, a couple of questions about this, you know, entire process of setting up the platform.
Now, how does this, firstly, how does it differ from, other than the fact that, you know, it follows the Constitution, how does it differ from some of the other platforms?
Is it a combination of, like, an Instagram and a Twitter?
Is it a hybrid, kind of like what Truth does?
Or how could you visualize what it looks like?
Yeah, so it was funny.
I sat down with my tech team on day number one after I got funded and all that kind of stuff.
And I sat down with them and I was brainstorming with them.
And I was like, okay, so they asked me, what do you want this to look like?
And so I started thinking, what would be my dream social media platform?
And so I started picking out my favorite aspects of a lot of different platforms and coming up with some of my own ideas as well.
And so it'll be kind of a hybrid between everything from Twitter to Substack to Rumble to all these different aspects that we're kind of putting all together and meshing together.
It's really cool.
I'm already getting the visuals back from my team as they're developing it, and it's really coming together really, really well.
But to me, what really separates it is our commitment to To the First Amendment, right?
And also our commitment to helping people, again, be heard and also helping people to be able to be monetized.
Now, for example, if you look at a lot of these other platforms, whether it's Getter, Truth Social, Clout Hub, you know, all these other platforms, right?
constitutionally free speech platforms. In fact, I had Jason Miller, who was the former CEO of Getter on my platform, or on my show, and I got him to admit on the show that Getter is technically not a free speech platform, it's actually a free political speech platform. Same thing with true Truth Social actually uses artificial intelligence.
They contracted with a Silicon Valley AI company in order to do their content moderation so that way they can play by the rules of Apple and Google.
A perfect example of how that played out was Dr.
Tempany was actually suspended from Truth Social.
For a period of time about talking about the ties between the vaccines and the World Economic Forum, she was banned until a lot of us caused a ruckus and they eventually brought her back with, you know, try to sweep it under the rug and say, oh, that never happened.
Truth Social. I mean, it's just insane that Truth Social is doing the same nonsense to people, you know, and one other quick little thing I want to throw you here.
As you know, we work with Mindy Robinson.
And looking at her social accounts is absolutely like bananas, right?
Because you look at something like Twitter that's getting high engagement rate.
Then you look at her Facebook account that's got pretty much the same number, like I think upwards of quarter million followers.
And she gets like no, no traction whatsoever.
It's obvious that they put in a like hard stop on everything that she's saying, which is just absolutely insane.
I don't know how these companies can even function in the United States of America when they're so blatantly against the First Amendment.
I mean, they should be shut down period when they're not supportive of our core laws, our constitution.
Yeah, well, and the reality of it is, especially when it comes to Facebook and Twitter and YouTube and Google and all of that, the Twitter files have shown us that these big tech companies are colluding with the federal government and with political candidates themselves in order to censor conservative voices, pro-America voices, any of us that are actually getting the truth out there.
And so what ends up happening is these tech platforms are actually behaving as an extension of the government, which makes them government agents, which means that they are actually violating your constitutional rights.
Now, if a company is not colluding with the government and they happen to be censoring on their platform, they're technically not violating the First Amendment.
They're violating the spirit of it, but the First Amendment specifically restricts the government from dealing with censorship and things along those lines.
However, if these platforms are working in conjunction with or partnering with the government in order to take away people's First Amendment, that's a violation.
And I also wanna be clear as well.
When you look at what the founding fathers established as the First Amendment, obviously you have the freedom of speech, which is your right to verbally say whatever you believe to be true, right?
But you also have the freedom of the press.
And I think a lot of people misunderstand what the freedom of the press is.
The freedom of the press is not NBC and ABC and CNN can say whatever they want and they have the freedom to do so.
That's not what our founding fathers actually intended.
The founding fathers actually intended that every individual had the right to go down to your local printing press, write an article, Print it on the printing press on paper and they go around and distribute it in the public square.
Essentially, the modern day version of that would be a blog or a sub stack or get this a microblog, which would be technically Twitter.
So when they're actually taking that away, they're actually violating not only your free speech, but freedom of the press as well.
And that's an important distinction.
You as an individual.
Are able to participate in that freedom of the press simply by voicing your opinion in the written form.
That's what our founding fathers intended, not just that they're going to provide cover for CNN to lie about Donald Trump whenever the heck they want.
Wow, wow. So pick Axe.
Tell me, is it P-I-C-K-A-X? Did I even spell Axe right?
Axe.com? Yeah, P-I-C-K-A-X.com.
And what we're doing right now is we're still in the development phase.
Target date for launch is going to be quarter one of 2024.
We're hoping to enter beta come January.
Yeah. Anybody who signs up right now and pre-registers, they're going to be a part of phase one of our beta for Pickaxe.
That way, you're going to be able to start building your profile, get content on there, start building a following with other phase one people as well, which will give you a huge advantage when we actually launch and we start monetizing and all that kind of stuff.
That's one of the things that we're doing right now.
How is the integration between like, you know, we have all these different social kind of media platforms now.
I mean, how does it do? Does it integrate with any of those?
So we're not integrating directly with them.
We're going to make it easy for where if you're posting content on our platform, we're going to make it very easy to share online.
On other platforms.
But even with that, we have to jump through some hoops because I know a lot of them are really shoring up a lot of their APIs and making it more difficult for partnerships.
know, I know even even getter was having difficulty to where Twitter wasn't allowing their users to forward their tweets to getter. And they shut down that that API side of things.
So so you know, there's different ways that you have to figure out how to work with a lot of these platforms. But but one of the things that will make us distinctive is we're not just a social media platform where you're just going on there and posting, obviously, everybody can post away, you know, whatever you want to say, but we're also gonna be focused on the content side of things. So I'm almost calling this a social content platform, where, you know, your ability to actually post videos, post, post, post blogs, post articles, you know, things along those lines to where then you can make those
easily shareable on all the platforms.
And guess what? If you're a content creator, that means that you get to start earning money by sending people back to your articles or whatever it is that you have on our platform as well.
So we're kind of devising this in a way that's going to be a win-win for everybody, I think.
Wow, wow. So tell me a little bit more about the content part of it, like in terms of, you know, how does the platform encourage people to really explore the content side of things and be content creators?
Yeah, sure. So one of the things that we'll do, and I can't go into super detail right now because we're going to make some announcements coming up here soon as we finalize some of the details.
But we're going to be focused, especially in the long term, and we're going to be launching some things early on as well, but focusing on different ways for you to be able to post content, whether it's articles, videos, podcasts, whatever it is, but have it be directly within the platform, right? Mm-hmm. And so that's going to be a way that maybe you can bypass some of these third-party programs and softwares and things like that that a lot of people use.
I mean, one of the things that's really interesting to me is when you think about it, if you're going to be a show host or have a podcast...
You know, you oftentimes have to have a Skype or Zoom account.
Sometimes that costs money depending on what kind of, you know, plan you have set up for that.
You got to pay money oftentimes for a restream.
You got to pay money for Spreaker or Transistor or whatever it is if you want to distribute it.
And then you got to set up an account over there with Apple or Spotify or whatever it might be, you know.
When you think about it, there's so many different pieces that you have to connect and you're connecting all of these different pieces together.
One of my long-term visions is let's alleviate that.
Let's streamline this and make this easier for people to get their content out there so that way you're not having to sit there thinking, okay, so I got to get it.
I got to download it off the speaker and then I got to upload it over here and download this and whatever it is.
It's like, no, let's just streamline it all.
So that's one of my visions of things that we're going to be putting together.
That's awesome. For the people that don't know what it takes, what does it take to start a social media platform in terms of resources, funds?
I mean, how big of an endeavor is this?
Yeah, I mean, it took a significant investment of money.
And it takes a lot of time and a lot of energy.
So I have a phenomenal group of tech guys that are building this thing.
I'm working with them and communication with them every single day as we're working through how we're going to do this, how we're going to build this and all that.
And I remember when I first approached them and I was talking to them like, okay, so what will this take to build this thing?
And they're like, just so you know, it's going to take, it's a long build.
It's like a 10 to 12 month build.
And so, you know, we've already been working on this.
So we're already in June.
So we've been working on this for, what, four to six months already?
And we're about halfway there.
And so it takes a lot, but also it takes a lot of vision and actually sitting down and figuring out how do you actually want this to be?
Because when you think about it, I think a lot of times we take for granted, and I know I took for granted, All the different features that are on Twitter or Facebook and how this works with this.
Where does this button go? How is this linked together?
What kind of functionality do we want to have?
What do we want this to look like?
Getting down to the minutiae, getting down to the details has been really eye-opening to me about what it really takes to put something like this together.
It's a constant day-to-day interaction with my tech guys on Figuring out, this is what I wanted to do.
How do we do that?
How do we want to function? How do we want this to interact with the user, with us on the back end?
All that kind of stuff. So it's been a fascinating, eye-opening experience for me, really diving into the backside of building a tech platform like this, for sure.
Wow, wow. So, in terms of, I guess, budgets, if you don't mind me asking that, I mean, if somebody was like, hey, I want to start a social media app, I mean, what is the bottom number you're looking at?
And I know it goes north from there, but what is the bottom number you're looking at, really?
I mean, you're looking at minimum, you know, multiple six figures if you want to build something.
I know Michael Lindell has said that he spent about $4 million on their platform.
You know, the reality of it is there are shortcuts that you can take, right?
So like, you know, there's open source software.
So TrueSocial and Gab actually both use the same open source software in order to build a platform.
It's called Mastodon. And so what they do is they're basically taking the framework and then they're building it.
So they're kind of skipping a lot of these early steps that I'm doing.
We're legitimately building it from scratch.
We're not using anybody else's technology and all that kind of stuff.
And so it takes a bit more of an investment, a lot more time and energy in order to do it.
But I figured if we're going to do this, I want to do this right from the start.
And I want to have control over every single detail because I'm building this for the long term.
There's so many different aspects that we can tackle with this.
And that really comes back to even our name.
Our name is Pickaxe. Literally, our mission is to pick away at the hold that big tech has over us.
And who knows? Maybe down the road, we'll take on big banks.
Maybe we'll take on big entertainment.
Maybe we'll take on big business.
Whatever it might be.
But if we're actually going to take this on and provide a legitimate solution, and not just a place for all the rejects that get kicked off of the social media platforms, but an actual place where we're actually enticing people, everyday people, I don't care what your political views are, everyday people to feel like, I'm on Facebook, I'm on Twitter, but I need to be over here on this pickaxe thing.
We have to do this right from the start and not cut corners like most social media platforms do.
In terms of populating, once it's ready, at least the beta version is ready, what are your strategies to get people to come to this platform?
Honestly, a lot of it is just me talking to people.
Obviously, we've got a marketing budget.
We've got an advertising budget and all of that.
But one of the interesting things is, because I announced that we're launching this platform at Clay Clark's event out there at Trump Doral a few weeks ago when I spoke there.
And it was interesting because the night before, Devin Nunez for Truth Social was there pitching truth to everybody and all that.
And then the next day, I basically pitched pickaxe to everybody.
It was interesting. I had so many people come up to me and say, why is nobody else doing what you're doing?
That was the common question.
This is what we need.
Because when you think about it, even forget the monetization aspect of it.
I'm having everyday people come up to me that are not content creators and they're like, I feel like I don't have a voice.
Because I'm just sitting here and basically talking into the wind on social media.
Whether it's on Facebook and it's just around my friends, they say, if I'm talking about election fraud or I talk about politics or my views on Donald Trump or whatever it is, even my friends and family won't see what I'm talking about because they're censoring these topics.
And they're like, even just this kind of idea alone, where you're having algorithms that are working on your behalf instead of working against you, A lot of them were like, I feel like I'm going to be able to have my voice back.
And to me, that's such a huge thing because I think so many of us feel like we're not being heard or we're being put off into this little algorithmic bubble or echo chamber or whatever it might be.
And if we want to actually save this country, it's going to take conversations.
It's going to take debates.
It's going to take discussions. But even just from a strategic standpoint, obviously, one of our enticing things will obviously be for content creators because of the algorithms and the monetization and their ability to post the content on the platform, go onto other platforms and say, hey, come back here and see my content that I just posted on here because they're going to be enticed to actually promote it because if they post that same content on Twitter or Facebook, They don't get anything for that.
They get some views, and that's about it.
But what if they could go on our platform, they're getting views, they're building a following, and now they're making money where their following actually is?
To me, that's a no-brainer for every content creator in the country.
Yeah, yeah. I mean, one of the things that strikes me is, you know, we keep talking about the censorship and I almost feel like our side is a little bit too kind with the censors.
We say, oh, they're censoring and they're censoring.
And what occurred to me, you use these words, right?
It's about getting our voice back.
And what I would argue, and this is just an aside, it has nothing to do with what we can do with the social media project right now, but what occurred to me is stealing people's voices, right?
Taking their power of voice, right?
Is a crime against humanity because you're really taking away somebody's value when you steal their voice and you're saying that you're less than human, you know, you're two-thirds human.
We've heard these things, you know, in terms of, you know, different cultures where there's, you know, people designated that they're not quite human, they're two-thirds, you know.
Actually, my ancestors were As Christians in a Muslim country, we're considered to be so.
So the gravity of what they've done is so humongous.
Like, people for the last three, four years have lost their voice.
And the fact that, you know, we've had these, like, true socials that are not quite, you know, it's not quite there, you know?
Do you think pickaxe is actually going to be, like, the little revolution that we need in order to, you know, do a huge U-turn and hopefully, you know, Cause a shift across all these social media platforms, meaning that this stealing of people's voices no longer becomes permissible.
Honestly, I'm hoping so.
And the reality of it is that I've essentially pitched a lot of my ideas to a lot of the different CEOs of a lot of these social media platforms before I ever decided to launch Pickaxe.
And I was turned down multiple times.
And I wasn't looking for an investment.
I wasn't looking for any kind of credit or whatever it is.
It was just like, guys, this is what you guys should be doing.
Like, no, we got this.
We know what we're doing. And so it finally was like, okay, fine, then we'll just do it ourselves.
And I'm hoping that we can show that there is a business model for free speech.
And a lot of people are like, well, Elon Musk, he's handling the free speech side of things.
Well, he's technically not, because he's famously said that you have the freedom of speech, but not the freedom of reach.
That means that he believes that you're allowed to talk, you're allowed to say what you want, but he just may not let people hear what you're saying.
Which means you're basically talking to the wind.
It's like if you post something on Twitter and nobody actually hears it, it's like a tree falling in the woods.
If nobody's around to hear it, did it really make a noise?
It's the same kind of thing.
I think this is where you start getting into, okay, what's Elon really doing?
With Twitter. The reality of it is that you have to look at what is Elon Musk's motivation?
Because if you look at when certain documents are filed and things along those lines, like Elon was planning on buying Twitter way before he ever started talking about free speech.
Way before. And then you start looking at, okay, so what is Elon into?
Number one, he does have ties with the World Economic Forum, which is concerning, right?
Yeah. Number two, he is a transhumanist, which is extremely concerning because transhumanism is going to be the downfall of humanity, in my opinion, unless we turn things around, right?
So, you know, he just got the FDA to approve his brain chip where he can implant it into your brain, erase memories, replace them with new ones, all that kind of stuff.
At the same time that he's working on his brain implant chip, he's also developing artificial intelligence, right?
Now, his AI, according to reports, are going to be based off of Twitter data.
So each person that's on Twitter is going to contribute to Elon Musk's Artificial intelligence, which would make his AI the most relevant and up-to-date AI on the planet because he has real-time information coming in and real-time views coming in that other AI just simply will not have access to.
So when you actually think about it, you've got a transhumanist that's developing artificial intelligence What's to say that he's not gonna use all this data on Twitter in order to fuel basically brain chips that are fueled and powered by artificial intelligence that's fueled by the data coming out of Twitter?
To me, his buy of Twitter It's not for free speech.
It's for data collection and data harvesting for his artificial intelligence.
That's why he was willing to drop $44 billion on buying Twitter.
It wasn't necessarily because he's this free speech stalwart, because I gotta tell you, he's not.
Yeah, he plays that.
I get the sense that he plays that role because he has to play that role.
And, you know, it's a comparative thing, right?
You know, we talk about these politicians running for office.
And oftentimes, well, not oftentimes, I'd say 100 out of 100, you're choosing the lesser of two evils, right?
And in that lesser of two evils world, when you look at these billionaires, Sure, Elon Musk is a lot more palatable than, say, a George Soros, who looked like he fell out of Satan's ass.
Excuse me. Well, one of the things that I've been exploring is the basis of AI and artificial intelligence.
And one of my biggest concerns looking at the tech side of things is the development of quantum computing.
That will probably really come to the forefront within the next decade or so.
Because when you look at the basis of quantum computing, they're literally doing computing on essentially life forms.
Their memory and what they're using to fuel quantum computing is actually based on atoms.
It's not based on zeros and ones.
It's literally on the very basis of life here on this earth.
And when you actually look at how sporadic it is and how their software writing is and all that kind of stuff, a lot of people have actually warned that they're concerned that it may actually be communication with the demonic world.
And a lot of it is because if you're writing code in zeros and ones and you're writing software and things along those lines, it's very predictable what happens.
And I always use the example.
It's almost like you're writing a mathematical equation of like 2 plus 2 should equal 4, but all of a sudden it spits out 43.
And you're like, where did the other 39 numbers come from?
I don't know. It just came out of nowhere.
And so when you're looking at it, If you have artificial intelligence that's based in quantum computing, and if it is in fact, as my theory holds, if it is in fact demonic, now what you're actually looking at is the ability, but through transhumanism and through technology to demonically possess the masses.
Like when you think about it, there'll be implanting a technology that is communicating with fallen angels, with the demonic world.
Like that's going to lead to mass demonic possession.
Now, this is what I always say, because I am a Christian.
I do believe that the only way to salvation is through Jesus Christ alone.
And the reality of it is that the Bible clearly teaches, the Bible clearly teaches that a true Christian, a true follower of Christ cannot be demonically possessed.
So when you actually think about this, the only way to counter and protect yourself from future demonic possession through this transhumanist ideology is to repent and begin to follow Christ It's pretty wild when you think about it, but that's the only way to truly counter this unless you just completely eliminate all technology from your life once this quantum computing comes in.
Yeah, yeah. Wow, wow.
Those are powerful words. Jeff, is there anything we didn't touch upon in regards to your new platform or any topics that you'd like to discuss, you know, that we should talk about before wrapping up this episode?
Yeah, well, so I just think, for me, the thing that I'm really excited about with Pickaxe is bringing a platform to the everyday person.
And giving everybody an opportunity to have their voice heard and have their opinions heard.
You know, like, I don't care if you are considered a crazy tinfoil hat conspiracy theorist, right?
If you're a flat earther, it's like, I want to hear your argument.
I'm thoroughly entertained by arguments about flat earth.
I don't believe that we're on a flat earth, but I'm thoroughly entertained.
And it does put a question in the back of my mind.
The fact that Google and YouTube and social media censors those that are pushing flat earth and pushing some of these other conspiracy theories, you're like, my hunch is typically if it's being censored, it's probably true.
But even though I don't believe it, they make compelling arguments.
I would much rather, instead of censorship, I would much rather see an expert on the opposing side actually come in and discuss and debate the issues and actually take their arguments and pick it apart.
That's what I want to see and that's one of the things that I really want to put together Like, if I see compelling arguments on either side of any kind of conversation or debate, I just may, you know, bring them on my show, have an exclusive on Pickaxe, and we'll actually discuss and debate.
Bring different people together, do a debate.
We'll see what kind of content is trending, what seems to be piquing people's interest.
And let's figure out a way to bring conversation back, especially among people that disagree.
I think that that is so vitally important.
And that's one of the things that I'm going to be also doing as well.
This is not just going to be a MAGA bubble.
This is not just going to be a conservative bubble.
We're bringing in all the Donald Trump supporters.
Yes, there's going to be a lot of, you know, conservatives and Republicans and Donald Trump supporters on the platform.
But I'm also reaching out to a lot of people that are on the left in different industries.
And they all want to jump on here, too, because of the algorithms and the monetization.
You know, and so if we can create this kind of mentality of we're not going to censor.
So the best thing that you can do if you disagree with somebody, you've got a couple of options.
You can counter them with a superior argument.
You can ignore them.
Or, guess what?
If you really don't like what somebody says, you can block them.
But don't tell me that I have to censor what they're saying.
You just take responsibility for you.
And I think if we can all agree upon that ideal, I think we could really create something special here.
Big time, big time. I have a question actually about the name.
So I get the relevance.
You know, it seems like something that has, you know, dual or triple meaning.
So the pickaxe, I get like picking at, you know, the issue and, you know, axe chipping away and stuff.
It also kind of reminds me of, you know, when they used to say like during a gold rush, the real business is the shovels and picks.
I mean, was that ever part of it or just...
Yeah, honestly, that did come up in the conversation.
And I think for us, it represents a whole bunch of different things.
Number one, obviously, we're picking away at the hold that big tech has over us, right?
And they have this huge hold over us.
We literally got to do everything we can to not rely on them anymore.
But the other aspect of it, too, is we've actually got to get in there And get dirty and do the difficult work.
If you're going to work with a pickaxe, that's difficult manual labor that you've got to get in there and do.
And I think oftentimes, we think technology, we think, okay, easy street, we're just going to sit back and we're just going to let technology do its thing.
It's like, no. We're setting up this platform so that way you can get in there and you can actually do the physical work of investigating, of exposing, of discussing and debating.
That takes energy.
That takes mental capacity.
That takes getting in there, getting your hands dirty and not being afraid of making a mistake, not being afraid of getting dirty as well.
That's an important distinction.
And then also there's also the fun part of it where, you know, on the platform, if you like something, you'll pick it.
If you don't, you'll axe it.
Oh, dude, that's awesome.
I did not know that. That's actually really clever.
Pickaxe. Yeah. Great. Actually, now that ties it all together.
Now it's like, wow, I see the play on words there.
Really, really cool. Jeff, this has been awesome, man.
It's always a pleasure having you on the Blood Money Podcast and really enjoy being on your show as well.
Really kudos to you for actually even going down this route of starting a social media platform.
I know this kind of stuff is not easy.
I've dealt with, you know, Programmers and all the little things that could go wrong during the building of a monolithic platform like this.
But really, credit to you for taking on the challenge.
Thank you. I appreciate it.
It's been a lot of work, but it's also been a lot of fun.
And I've been learning just a ton through this whole process.
Awesome. We'd love to have you back for an update.
I'm sure as the fall starts creeping up on us, there's going to be a lot of updates.
So yeah, hopefully in a couple of months, we'd love to hear back from you about this topic.
Sounds like a plan. I'll definitely keep in the loop.
Awesome, brother. Awesome. And for the viewers out there, thank you so much for joining us for the Blood Money Podcast.
Please check out our platform, AmericaHappens.com, for all of our latest episodes.
I will see you on the next episode of Blood Money.
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Bye!
Jeff Dornick. How are you doing, sir?
Keeping busy as always, but doing really good.
Thanks for having me back on. It's always a pleasure to have you on our show.
I mean, last time you were on our show, we talked quite in depth about, you know, really what's happening with our churches, the stealing of our churches, the stealing of, really, the policy of our churches.
I mean, the last kind of frontier...
To be assaulted in this fight or move towards tyranny in our country.
And I have a feeling what you're about to share with me, the social media platform that you have been working on, probably has something to do with seizing our rights and getting rid of all this tyrannical nonsense in our country.
So Jeff, tell us a little bit about what you're working on with your social media platform.
Yeah, definitely. So we're putting together, basically we're building a social media platform from scratch.
It's called Pickaxe.
It's going to be a constitutionally free speech platform.
So anything that's protected by the United States Constitution, it will be allowed on the platform.
And so you're not going to be facing any censorship, shadow banning, nothing of the sort.
We're not going to be beholden to big tech in any way.
And so we're not using Amazon servers like almost all social media platforms do.
We're not going to be in the app store either because I'm not going to play by the idiotic censorship rules that Apple and Google put platforms through.
And then we're going to have algorithms that work on behalf of the users, not work against them, again, like most platforms.
And then we're also going to have monetization opportunities for content creators because That's another form of censorship that we're facing right now is demonetization.
For example, I was having a conversation with my buddy Matt Couch, and neither one of us are technically allowed to have a subscription button on Twitter right now because they deem us as too political.
And so what ends up happening is we're not allowed to monetize our content on the platform, on Twitter.
And then Elon Musk has also explained that they actually put lower in the algorithms outbound links, which is where we would make our money, on our website, sending people to affiliate codes, whatever it might be.
So they're not allowing us to earn money on the platform.
They're not allowing us to earn money off the platform.
So we're kind of screwed.
So the whole idea of this platform is we're alleviating any hold, any form of censorship that big tech has over us and freeing up the people to start...
Either earning a living, getting the truth out there, not being suppressed.
And I think that we saw, especially when it comes to election fraud and when it comes to COVID, that what ends up happening is the truth is suppressed by these big tech platforms.
It's pushed down in the algorithms or put into little algorithmic bubbles.
And then what ends up happening is years later, when it's too late to actually do anything, then they allow it to kind of come out and trickle out and things along those lines.
Like the Hunter Biden story.
Hunter Biden is a perfect example.
So the whole idea is just to give people a voice, allow people to earn an income, and you just know that you are free, as long as it's legal to say, you're free to share whatever opinions you might have.
Wow, wow. That's awesome.
So, a couple of questions about this, you know, entire process of setting up the platform.
Now, how does this, firstly, how does it differ from, other than the fact that, you know, it follows the Constitution, how does it differ from some of the other platforms?
Is it a combination of, like, an Instagram and a Twitter?
Is it a hybrid, kind of like what Truth does?
Or how could you visualize what it looks like?
Yeah, so it was funny.
I sat down with my tech team on day number one after I got funded and all that kind of stuff.
And I sat down with them and I was brainstorming with them.
And I was like, okay, so they asked me, what do you want this to look like?
And so I started thinking, what would be my dream social media platform?
And so I started picking out my favorite aspects of a lot of different platforms and coming up with some of my own ideas as well.
And so it'll be kind of a hybrid between everything from Twitter to Substack to Rumble to all these different aspects that we're kind of putting all together and meshing together.
It's really cool.
I'm already getting the visuals back from my team as they're developing it, and it's really coming together really, really well.
But to me, what really separates it is our commitment To the First Amendment, right?
And also our commitment to helping people, again, be heard, and also helping people to be able to be monetized.
Now, for example, if you look at a lot of these other platforms, whether it's Getter, Truth Social, Clout Hub, you know, all these other platforms, right?
constitutionally free speech platforms. In fact, I had Jason Miller, who was the former CEO of getter on my platform, or on my show, and he and I got him to admit on the show that getters technically not a free speech platform, it's actually a free political speech platform. Same thing with true social truth, social actually uses artificial intelligence, they contracted with a Silicon Valley art AI company in order to do their content moderation. So that way they can play by the rules of app of Apple and Google, a perfect example of how that
played out was Dr. Tempany was actually suspended from Same thing with truth social truth. Social actually uses artificial intelligence. They contracted with a Silicon Valley art AI company in order to do their content moderation. So that way they can play by the rules of app of Apple and Google. A perfect example of how that played out was Dr. Tempany was actually suspended from truth social for a period of time about talking about the ties between the vaccines and the World Economic Forum.
She was banned until a lot of us caused a ruckus and they eventually brought her back with you know try to sweep it under the rug and say oh that that never happened. Truth social I mean it's just insane that truth social is doing the same nonsense to people you know and then one one other quick little thing I want to throw here as you know we work with Mindy Robinson and looking at her social accounts is absolutely like bananas right.
Because you look at something like Twitter that's getting high engagement rate.
Then you look at her Facebook account that's got pretty much the same number, like I think upwards of quarter million followers.
And she gets like no, no traction whatsoever.
It's obvious that they put in a like hard stop on everything that she's saying, which is just absolutely insane.
I don't know how these companies can even function in the United States of America when they're so blatantly against the First Amendment.
I mean, they should be shut down period when they're not supportive of our like core laws, you know, our constitution.
Yeah, well, and the reality of it is, especially when it comes to Facebook and Twitter and YouTube and Google and all of that, you know, the Twitter files have shown us that that these big tech companies are colluding with with the federal government and with political candidates themselves in order to censor, you know, conservative voices, pro-America voices, you know, any of us that are actually getting the truth out there.
And so what ends up happening is these tech platforms are actually behaving as an extension of the government, which makes them government agents, which means that they are actually violating your constitutional rights.
Now, if if if a if a company is not colluding with the government and they happen to be censoring on their platform, they're technically not violating the first the First Amendment.
They're violating the spirit of it.
But but the the First Amendment specifically restricts the government from from from dealing with censorship and things along those lines.
However, if if these platforms are working in conjunction with or partnering with the government in order to take away people's First Amendment, that's a violation.
And also I also want to be clear as well.
When you look at what the founding fathers established as the First Amendment, obviously you have the you have the freedom of speech, which is your your right to verbally say whatever it whatever you believe to be true.
But you also have the freedom of the press.
And I think a lot of people misunderstand what the freedom of press is.
The freedom of the press is not NBC and ABC and CNN can say whatever they want, and they have the freedom to do so.
That's not what our founding fathers actually intended.
The Founding Fathers actually intended that every individual had the right to go down to your local printing press, write an article, print it on the printing press on paper, and they go around and distribute it in the public square.
Essentially, the modern-day version of that would be a blog or a sub stack or get this a micro blog, which would be technically Twitter. So when they're actually taking that away, they're actually violating not only your free speech, but freedom of the press as well.
And that's an important distinction. You as an individual are able to participate in that freedom of the press simply by voicing your opinion in the written form.
That's what our founding fathers intended, not just that they're going to provide cover for CNN to lie about Donald Trump whenever the heck they want.
Wow, wow. So pick Axe.
Tell me, is it P-I-C-K-A-X? Did I even spell Axe or Axe?
Axe.com? Yeah, P-I-C-K-A-X.com.
And what we're doing right now is we're still in the development phase.
Target date for launch is going to be quarter one of 2024.
We're hoping to enter beta come January.
Anybody who signs up right now and pre-registers, they're going to be a part of phase one of our beta for Pickaxe.
That way, you're going to be able to start building your profile, get content on there, start building a following with other phase one people as well, which will give you a huge advantage when we actually launch and we start monetizing and all that kind of stuff.
That's one of the things that we're doing right now.
How is the integration between, like, you know, we have all these different social kind of media platforms now.
I mean, how does it do? Does it integrate with any of those?
So we're not integrating directly with them.
We're going to make it easy for where if you're posting content on our platform, we're going to make it very easy to share online.
On other platforms.
But even with that, we have to jump through some hoops because I know a lot of them are really shoring up a lot of their APIs and making it more difficult for partnerships.
I know even Getter was having difficulty to where Twitter wasn't allowing their users to forward their tweets to Getter, and they shut down that API side of things.
There's different ways that you have to figure out how to work with a lot of these platforms.
But one of the things that will make us distinctive is we're not just a social media platform where you're just going on there and posting.
Obviously, everybody can post away, you know, whatever you want to say, but we're also going to be focused on the content side of things.
So I'm almost calling this a social content platform.
To where, you know, your ability to actually post videos, post blogs, post articles, you know, things along those lines to where then you can make those easily shareable on all the platforms.
And guess what? If you're a content creator, that means that you get to start earning money by sending people back to your articles or whatever it is that you have on our platform as well.
So we're kind of devising this in a way that's going to be a win-win for everybody, I think.
Wow, wow. So tell me a little bit more about the content part of it, like in terms of, you know, how does a platform encourage people to really explore the content side of things and be content creators?
Yeah, sure. So one of the things that we'll do, and I can't go into super detail right now because we're going to make some announcements coming up here soon as we finalize some of the details.
But we're going to be focused, especially in the long term, and we're going to be launching some things early on as well, but focusing on different ways for you to be able to post content, whether it's articles, videos, podcasts, whatever it is, but have it be directly within the platform.
And so that's going to be a way that maybe you can bypass some of these third-party programs and softwares and things like that that a lot of people use.
I mean, one of the things that's really interesting to me is when you think about it, if you're going to be a show host or have a podcast...
You oftentimes have to have a Skype or Zoom account.
Sometimes that costs money depending on what kind of plan you have set up for that.
You got to pay money oftentimes for a Restream.
You got to pay money for Spreaker or Transistor or whatever it is if you want to distribute it.
And then you got to set up an account over there with Apple or Spotify or whatever it might be.
When you think about it, there's so many different pieces that you have to connect and you're connecting all of these different pieces together.
One of my long-term visions is let's alleviate that.
Let's streamline this and make this easier for people to get their content out there so that way you're not having to sit there thinking, okay, so I got to download it off the speaker and then I got to upload it over here and download this and whatever it is.
It's like, no, let's just streamline it all.
So that's one of my visions of things that we're going to be putting together.
That's awesome. That's awesome.
For the people that don't know what it takes, what does it take to start a social media platform in terms of resources, funds?
I mean, how big of an endeavor is this?
It took a significant investment of money, and it takes a lot of time and a lot of energy.
So I have a phenomenal group of tech guys that are building this thing.
I'm working with them and communication with them every single day as we're working through how we're going to do this, how we're going to build this and all that.
And I remember when I first approached them and I was talking to them like, okay, so what will this take to build this thing?
And they're like, just so you know, it's a long build.
It's like a 10 to 12 month build.
And so we've already been working on this.
So we're already in June.
So we've been working on this for what, four to six months already?
And we're about halfway there.
And so it takes a lot, but also it takes a lot of vision and actually sitting down and figuring out how do you actually want this to be?
Because when you think about it, I think a lot of times we take for granted, and I know I took for granted all the different features that are on Twitter or Facebook and how this works with this.
Where does this button go? How is this linked together?
What kind of functionality do we want to have?
What do we want this to look like?
So getting down to the minutiae, getting down to the details has been really eye-opening to me about what it really takes to put something like this together.
And so it's a constant day-to-day interaction with my tech guys on figuring out this is what I want it to do.
How do we do that?
How do we want to function? How do we want this to interact with the user, with us on the back end, all that kind of stuff.
So it's been a fascinating, eye-opening experience for me really diving into the backside of building a tech platform like this, for sure.
Wow, wow. So in terms of, I guess, budgets, if you don't mind me asking that, I mean, if somebody was like, hey, I want to start a social media app, I mean, what is the bottom number you're looking at?
And I know it goes north from there, but what is the bottom number you're looking at, really?
I mean, you're looking at minimum, you know, multiple six figures if you want to build something.
I know Michael Lindell has said that he spent about $4 million on their platform.
You know, the reality of it is there are shortcuts that you can take, right?
So like, you know, there's open source software.
So Truth Social and Gab actually both use the same open source software in order to build a platform.
It's called Mastodon. And so what they do is they're basically taking the framework and then they're building it.
So they're kind of skipping a lot of these early steps that I'm doing.
We're legitimately building it from scratch.
We're not using anybody else's technology and all that kind of stuff.
And so it takes a bit more of an investment, a lot more time and energy in order to do it.
But I figured if we're going to do this, I want to do this right from the start.
And I want to have control over every single detail because...
I'm building this for the long term.
There's so many different aspects that we can tackle with this.
And that really comes back to even our name.
Our name is Pickaxe. Literally, our mission is to pick away at the hold that big tech has over us.
And who knows? Maybe down the road, we'll take on big banks.
Maybe we'll take on big entertainment.
Maybe we'll take on big business.
Whatever it might be.
But if we're actually going to take this on and provide a legitimate solution, and not just a place for all the rejects that get kicked off of the social media platforms, but an actual place where we're actually enticing people, everyday people, I don't care what your political views are, everyday people to feel like, I'm on Facebook, I'm on Twitter, but I need to be over here on this pickaxe thing.
We have to do this right from the start and not cut corners like most social media platforms do.
In terms of populating, once it's ready, once at least the beta version is ready, what are your strategies to get people to come to this platform?
Honestly, a lot of it is just me talking to people.
Obviously, we've got a marketing budget.
We've got an advertising budget and all of that.
But one of the interesting things is, because I announced that we're launching this platform at Clay Clark's event out there at Trump Doral a few weeks ago when I spoke there.
And it was interesting because the night before, Devin Nunez for Truth Social was there pitching truth to everybody and all that.
And then the next day, I basically pitched pickaxe to everybody.
It was interesting. I had so many people come up to me and say, why is nobody else doing what you're doing?
That was the common question.
This is what we need.
Because when you think about it, even forget the monetization aspect of it.
I'm having everyday people come up to me that are not content creators and they're like, I feel like I don't have a voice.
Because I'm just sitting here and basically talking into the wind on social media.
Mm-hmm.
A lot of them were like, I feel like I'm going to be able to have my voice back.
And to me, that's such a huge thing because I think so many of us feel like we're not being heard or we're being put off into this little algorithmic bubble or echo chamber or whatever it might be.
And if we want to actually save this country, it's going to take conversations.
It's going to take debates.
It's going to take discussions. But even just from a strategic standpoint, obviously one of our enticing things will obviously be for content creators because of the algorithms and the monetization and their ability to post the content on the platform, go onto other platforms and say, hey, come back here and see my content that I just posted on here because they're going to be enticed to actually promote it because if they post that same content on Twitter or Facebook, They don't get anything for that.
They get some views, and that's about it.
But what if they could go on our platform, they're getting views, they're building a following, and now they're making money where their following actually is?
To me, that's a no-brainer for every content creator in the country.
Yeah, yeah. I mean, one of the things that strikes me is, you know, we keep talking about the censorship and I almost feel like our side is a little bit too kind with the censors.
We say, oh, they're censoring and they're censoring.
And what occurred to me, you use these words, right?
It's about getting our voice back.
And what I would argue, and this is just an aside, it has nothing to do with like what we can do with the social media, you know, project right now.
But what occurred to me is stealing people's voices, right?
Taking their power of voice, right?
Is a crime against humanity because you're really taking away somebody's value when you steal their voice.
And you're saying that you're less than human.
You're two-thirds human.
We've heard these things in terms of different cultures where there's people designated that they're not quite human.
They're two-thirds. Actually, my ancestors were As Christians in a Muslim country, we're considered to be so.
So the gravity of what they've done is so humongous.
Like, people for the last three, four years have lost their voice.
And the fact that, you know, we've had these, like, true socials that are not quite, you know, it's not quite there, you know.
Do you think pickaxe is actually going to be, like, the little revolution that we need in order to, you know, do a huge U-turn and hopefully, you know, Cause a shift across all these social media platforms, meaning that this stealing of people's voices no longer becomes permissible.
Honestly, I'm hoping so.
And the reality of it is that I've essentially pitched a lot of my ideas to a lot of the different CEOs of a lot of these social media platforms before I ever decided to launch Pickaxe.
And I was turned down multiple times.
And I wasn't looking for an investment.
I wasn't looking for any kind of credit or whatever it is.
It was just like, guys, this is what you guys should be doing.
Like, no, we got this.
We know what we're doing. And so it finally was like, okay, fine, then we'll just do it ourselves.
And I'm hoping that we can show that there is a business model for free speech.
And a lot of people are like, well, Elon Musk, he's handling the free speech side of things.
Well, he's technically not, because he's famously said that you have the freedom of speech, but not the freedom of reach.
That means that he believes that you're allowed to talk, you're allowed to say what you want, but he just may not let people hear what you're saying.
Which means you're basically talking to the wind.
It's like if you post something on Twitter and nobody actually hears it, it's like a tree falling in the woods.
If nobody's around to hear it, did it really make a noise?
It's the same kind of thing.
And I think that this is where you start getting into, okay, what's Elon really doing?
With Twitter. The reality of it is that you have to look at what is Elon Musk's motivation?
Because if you look at when certain documents are filed and things along those lines, Elon was planning on buying Twitter way before he ever started talking about free speech.
Way before. And then you start looking at, okay, so what is Elon into?
Number one, he does have ties with the World Economic Forum, which is concerning, right?
Yeah. Number two, he is a transhumanist, which is extremely concerning because transhumanism is going to be the downfall of humanity, in my opinion, unless we turn things around, right?
So he just got the FDA to approve his brain chip where he can implant it into your brain, erase memories, replace them with new ones, all that kind of stuff.
At the same time that he's working on his brain implant chip, he's also developing artificial intelligence, right?
Now, his AI, according to reports, are going to be based off of Twitter data.
Each person that's on Twitter is going to contribute to Elon Musk's artificial intelligence, which would make his AI the most relevant and up-to-date AI on the planet because he has real-time information coming in and real-time views coming in that other AI just simply will not have access to.
So when you actually think about it, you've got a transhumanist that's developing artificial intelligence that's What's to say that he's not gonna use all this data on Twitter in order to fuel basically brain chips that are fueled and powered by artificial intelligence that's fueled by the data coming out of Twitter?
To me, his buy of Twitter It's not for free speech.
It's for data collection and data harvesting for his artificial intelligence.
That's why he was willing to drop $44 billion on buying Twitter.
It wasn't necessarily because he's this free speech stalwart because I got to tell you, he's not.
Yeah, he plays that.
I get the sense that he plays that role because he has to play that role.
And, you know, it's a comparative thing, right?
You know, we talk about these politicians running for office.
And oftentimes, well, not oftentimes, I'd say 100 out of 100, you're choosing the lesser of two evils, right?
And in that lesser of two evils world, when you look at these billionaires, Sure, Elon Musk is a lot more palatable than, say, a George Soros, who looked like he fell out of Satan's ass.
Excuse me. Well, one of the things that I've been exploring is the basis of AI and artificial intelligence.
And one of my biggest concerns looking at the tech side of things is the development of quantum computing.
That will probably really come to the forefront within the next decade or so.
Because when you look at the basis of quantum computing, they're literally doing computing on essentially life forms.
Their memory and what they're using to fuel quantum computing is actually based on atoms.
It's not based on zeros and ones.
It's literally on the very basis of life here on this earth.
And when you actually look at how sporadic it is and how their software writing is and all that kind of stuff, a lot of people have actually warned that they're concerned that it may actually be communication with the demonic world.
And a lot of it is because If you're writing code in zeros and ones and you're writing software and things along those lines, it's very predictable what happens.
And I always use the example.
It's almost like you're writing a mathematical equation of 2 plus 2 should equal 4, but all of a sudden it spits out 43.
And you're like, where did the other 39 numbers come from?
I don't know. It just came out of nowhere.
And so when you're looking at it, If you have artificial intelligence that's based in quantum computing, and if it is, in fact, as my theory holds, if it is, in fact, demonic, now what you're actually looking at is the ability through transhumanism We're good to
go. We're good to go.
Is to repent and begin to follow Christ and become a Christian.
It's pretty wild when you think about it, but that's the only way to truly counter this unless you just completely eliminate all technology from your life once this quantum computing comes in.
Yeah, yeah. Wow, wow.
Those are powerful words. Jeff, is there anything we didn't touch upon in regards to your new platform or any topics that you'd like to discuss, you know, that we should talk about before wrapping up this episode?
Yeah, well, so I just think for me, the thing that I'm really excited about with Pickaxe is bringing a platform to the everyday person.
And giving everybody an opportunity to have their voice heard and have their opinions heard.
You know, like, I don't care if you are considered a crazy tinfoil hat conspiracy theorist, right?
If you're a flat earther, it's like, I want to hear your argument.
I'm thoroughly entertained by arguments about flat earth.
I don't believe that we're on a flat earth, but I'm thoroughly entertained.
And it does put a question in the back of my mind.
The fact that Google and YouTube and social media censors those that are pushing Flat Earth and pushing some of these other conspiracy theories, you're like, my hunch is typically if it's being censored, it's probably true.
But even though I don't believe it, they make compelling arguments.
I would much rather, instead of censorship, I would much rather see an expert on the opposing side actually come in and discuss and debate the issues and actually take their arguments and pick it apart.
That's what I want to see, and that's one of the things that I really want to put together on Pickaxe.
If I see compelling arguments on either side of any kind of conversation or debate, I just may bring them on my show, have an exclusive on Pickaxe, and we'll actually discuss and debate.
Bring different people together, do a debate.
We'll see what kind of content is trending, what seems to be piquing people's interest, and let's figure out a way to bring conversation back.
Especially among people that disagree.
I think that that is so vitally important.
And that's one of the things that I'm going to be also doing as well.
This is not just going to be a MAGA bubble.
This is not just going to be a conservative bubble.
We're bringing in all the Donald Trump supporters.
Yes, there's going to be a lot of conservatives and Republicans and Donald Trump supporters on the platform.
But I'm also reaching out to a lot of people that are on the left in different industries.
And they all want to jump on here too because of the algorithms and the monetization.
And so if we can create this kind of mentality of, We're not going to censor.
So the best thing that you can do if you disagree with somebody, you've got a couple of options.
You can counter them with a superior argument.
You can ignore them.
Or, guess what?
If you really don't like what somebody says, you can block them.
But don't tell me that I have to censor what they're saying.
You just take responsibility for you.
And I think if we can all agree upon that ideal, I think we could really create something special here.
Big time, big time. I have a question actually about the name.
So I get the relevance.
You know, it seems like something that has, you know, dual or triple meaning.
So the pickaxe, I get like picking at, you know, the issue and, you know, axe chipping away and stuff.
It also kind of reminds me of, you know, when they used to say like during a gold rush, the real business is the shovels and picks.
Was that ever part of it?
Honestly, that did come up in the conversation.
I think for us, it represents a whole bunch of different things.
Number one, obviously, we're picking away at the whole That big tech has over us, right?
And they have this huge hold over us.
We literally got to do everything we can to not rely on them anymore.
But the other aspect of it too is we've actually got to get in there and get dirty and do the difficult work.
If you're going to work with a pickaxe, That's difficult manual labor that you've got to get in there and do.
And I think oftentimes we think technology, we think, okay, easy street, we're just going to sit back and we're just going to let technology do its thing.
It's like, no, we're setting up this platform so that way you can get in there and you can actually do the physical work of investigating, of exposing, of discussing and debating.
That takes energy.
That takes mental capacity.
That takes getting in there, getting your hands dirty and not being afraid of making a mistake, not being afraid of getting dirty as well.
That's an important distinction. And then also, there's also the fun part of it where, you know, on the platform, if you like something, you'll pick it.
If you don't, you'll axe it.
Oh, dude, that's awesome.
I did not know that. That's actually really clever.
Pickaxe. Great. Actually, now that ties it all together.
Now it's like, wow, I see the...
I see the play on words there.
Really, really cool. Jeff, this has been awesome, man.
It's always a pleasure having you on the Blood Money Podcast and really enjoy being on your show as well.
Really kudos to you for actually even going down this route of starting a social media platform.
I know this kind of stuff is not easy.
I've dealt with programmers and all the little things that could go wrong during the building of Thank you.
I appreciate it.
It's been a lot of work, but it's also been a lot of fun.
And I've been learning just a ton through this whole process.
Awesome. We'd love to have you back for an update.
You know, I'm sure as the fall starts, you know, creeping up on us, there's gonna be a lot of updates.
So yeah, hopefully, you know, in a couple of months, we'd love to hear back from you about this topic.
Sounds like a plan. I'll definitely keep in the loop.
Awesome, brother. Awesome. And for the viewers out there, thank you so much for joining us for the Blood Money Podcast.
Please check out our platform, AmericaHappens.com, for all of our latest episodes.
I will see you on the next episode of Blood Money.
Thank you so much. Thank
you. Thank
you. Check
out the America Happens Network.
Because Fox sucks now.
I'm out.
All right, welcome to the latest episode of Blood Money with our very special guest, Mr. Jeff Dornick.
How are you doing, sir?
Good, good.
How are you doing?
Good.
How are you doing?
Good.
How are you doing?
Good.
How are you doing?
Good.
How are you doing?
Good.
How are you doing?
Good.
How are you doing?
you know, seizing our rights and getting rid of all this tyrannical nonsense in our country.
So Jeff, tell us a little bit about what you've been working on with your social media platform.
Yeah, definitely. So we're putting together...
Basically, we're building a social media platform from scratch.
It's called Pickaxe.
It's going to be a constitutionally free speech platform.
So anything that's protected by the United States Constitution, it will be allowed on the platform.
And so you're not going to be facing any censorship, shadow banning, nothing of the sort.
We're not going to be beholden to big tech in any way.
And so we're not using Amazon servers like almost all social media platforms do.
We're not going to be in the app store either because I'm not going to play by the idiotic censorship rules that Apple and Google put platforms through.
And then we're going to have algorithms that work on behalf of the users, not work against them, again, like most platforms.
And then we're also going to have monetization opportunities for content creators because That's another form of censorship that we're facing right now is demonetization.
Like, for example, you know, I was having a conversation with my buddy Matt Couch, and neither one of us are technically allowed to have a subscription button on Twitter right now because they deem us as too political.
And so what ends up happening is we're not allowed to monetize our content on the platform, on Twitter.
And then Elon Musk has also explained that they actually put lower in the algorithms, you know, outbound links, which is where we would make our money on our website, sending people to affiliate codes, whatever it might be.
So they're not allowing us to earn money on the platform.
They're not allowing us to earn money off a platform.
So we're kind of screwed.
So the whole idea of this platform is we're alleviating any hold, any form of censorship that big tech has over us and freeing up the people to start, you know, either earning a living, getting the truth out there, not being suppressed.
And I think that we saw, especially when it comes to election fraud and when it comes to COVID, that what ends up happening is the truth is suppressed by these big tech platforms.
It's pushed down in the algorithms or, you know, put into little algorithmic bubbles.
And then what ends up happening is years later, when it's too late to actually do anything, then they allow it to kind of come out and trickle out and things along those lines.
Like the Hunter Biden story, basically.
Hunter Biden is a perfect experience.
So the whole idea is just to give people a voice, allow people to earn an income, and you just know that you are free, as long as it's legal to say, you're free to share whatever opinions you might have.
Wow, wow. That's awesome.
So, a couple of questions about this, you know, entire process of setting up the platform.
Now, how does this, firstly, how does it differ from, other than the fact that, you know, it follows the Constitution, how does it differ from some of the other platforms?
Is it a combination of, like, an Instagram and a Twitter?
Is it a hybrid, kind of like what Truth does?
Or how could you visualize what it looks like?
Yeah, so it was funny.
I sat down with my tech team on day number one after I got funded and all that kind of stuff.
And I sat down with them and I was brainstorming with them.
And I was like, okay, so they asked me, what do you want this to look like?
And so I started thinking, what would be my dream social media platform?
And so I started picking out my favorite aspects of a lot of different platforms and coming up with some of my own ideas as well.
And so it'll be kind of a hybrid between everything from Twitter to Substack to Rumble to all these different aspects that we're kind of putting all together and meshing together.
It's really cool.
I'm already getting the visuals back from my team as they're developing it, and it's really coming together really, really well.
But to me, what really separates it is our commitment to To the First Amendment, right?
And also our commitment to helping people, again, be heard and also helping people to be able to be monetized.
Now, for example, if you look at a lot of these other platforms, whether it's Getter, Truth Social, Clout Hub, you know, all these other platforms, right?
actually constitutionally free speech platforms. In fact, I had Jason Miller, who was the former CEO of getter on my platform, or on my show, and he and I got him to admit on the show that getters technically not a free speech platform. It's actually a free political speech platform.
Same thing with true social Truth Social actually uses artificial intelligence.
They contracted with a Silicon Valley AI company in order to do their content moderation so that way they can play by the rules of Apple and Google.
A perfect example of how that played out was Dr.
Tenpenny was actually suspended from Truth Social For a period of time about talking about the ties between the vaccines and the World Economic Forum, she was banned until a lot of us caused a ruckus and they eventually brought her back with, you know, try to sweep it under the rug and say, oh, that never happened.
Truth Social. I mean, it's just insane that Truth Social is doing the same nonsense to people.
One other quick little thing I want to throw here.
As you know, we work with Mindy Robinson, and looking at her social accounts is absolutely like bananas, right?
Because you look at something like Twitter that's getting high engagement rate, then you look at her Facebook account that's got pretty much the same number, like I think upwards of quarter million followers, and she gets like nothing.
No, no traction whatsoever.
It's obvious that they put in a hard stop on everything that she's saying, which is just absolutely insane.
I don't know how these companies can even function in the United States of America when they're so blatantly against the First Amendment.
I mean, they should be just shut down, period, when they're not supportive of our core laws, our constitution.
Yeah, well, in the reality of it is, especially when it comes to Facebook and Twitter and YouTube and Google and all of that, you know, the Twitter files have shown us that that these big tech companies are colluding with with the federal government and with political candidates themselves in order to censor, you know, conservative voices, pro-America voices, you know, any of us that are actually getting the truth out there. And so what ends up happening is these tech platforms are actually behaving as an extension of the government, which makes them government agents, which means
that they are actually violating your constitutional rights.
Now, if a company is not colluding with the government, and they happen to be censoring on their platform, they're technically not violating the First Amendment, they're violating the spirit of it.
But the First Amendment specifically restricts the government from dealing with censorship and things along those lines. However, if these platforms are working in conjunction with or partnering with the government in order to take away people's first amendment, that's a violation.
And I also want to be clear as well.
When you look at what the Founding Fathers established as the First Amendment, obviously you have the freedom of speech, which is your right to verbally say whatever you believe to be true, right?
But you also have the freedom of the press.
And I think a lot of people misunderstand what the freedom of press is.
The freedom of the press is not NBC and ABC and CNN can say whatever they want and they have the freedom to do so.
That's not what our founding fathers actually intended.
The founding fathers actually intended that every individual had the right to go down to your local printing press, write an article, print it on the printing press on paper, and they go around and distribute it in the public square. Essentially, the modern day version of that would be a blog or a sub stack or get this, a micro blog, which would be technically Twitter. So when they're actually taking that away, they're actually violating not only your free speech, but freedom of the press as well. And that's an important distinction. You as an
individual are able to participate in that freedom of the press simply by voicing your opinion in the written form.
That's what our founding fathers intended, not just that they're going to provide cover for CNN to lie about Donald Trump whenever the heck they want.
Wow, wow. So pick Axe.
Tell me, is it P-I-C-K-A-X? Did I even spell Axe right?
Axe.com? Yeah, P-I-C-K-A-X.com.
And what we're doing right now is we're still in the development phase.
Target date for launch is going to be quarter one of 2024.
We're hoping to enter beta come January.
And so anybody who signs up right now and pre-registers, they're going to be a part of phase one Of our beta for Pickaxe.
So that way, you're gonna be able to start building your profile, get content on there, start building a following with other phase one, you know, people as well, which will give you a huge advantage when we actually launch and we start monetizing and all that kind of stuff.
So that's one of the things that we're doing right now.
How's the integration between like, you know, we have, you know, all these different social kind of media platforms now.
I mean, how does it do? Does it integrate with any of those?
So we're not integrating directly with them.
We're going to make it easy for where if you're posting content on our platform, we're going to make it very easy to share on other platforms.
But even with that, we have to jump through some hoops because I know a lot of them are really shoring up a lot of their APIs and making it more difficult for partnerships.
I know even Getter was having difficulty to where Twitter wasn't allowing their users to forward their tweets to Getter, and they shut down that API side of things.
So, you know, there's different ways that you have to figure out how to work with a lot of these platforms.
But one of the things that will make us distinctive is we're not just a social media platform where you're just going on there and posting.
Obviously, everybody can post away, you know, whatever you want to say, but we're also going to be focused on the content side of things.
So I'm almost calling this a social content platform.
To where your ability to actually post videos, post blogs, post articles, things along those lines to where then you can make those easily shareable on all the platforms.
And guess what? If you're a content creator, that means that you get to start earning money by sending people back to your articles or whatever it is that you have on our platform as well.
So we're kind of devising this in a way that's going to be a win-win for everybody, I think.
Wow, wow. So tell me a little bit more about the content part of it, like in terms of, you know, how does the platform encourage people to really explore the content side of things and be content creators?
Yeah, sure. So one of the things that we'll do, and I can't go into super detail right now because we're going to make some announcements coming up here soon as we finalize some of the details.
But we're going to be focused, especially in the long term, and we're going to be launching some things early on as well, but focusing on different ways for you to be able to post content, whether it's articles, videos, podcasts, whatever it is, but have it be directly within the platform, right? And so that's going to be a way that maybe you can bypass some of these third-party programs and softwares and things like that that a lot of people use.
I mean, one of the things that's really interesting to me is when you think about it, if you're going to be a show host or have a podcast...
You know, you oftentimes have to have a Skype or Zoom account.
Sometimes that costs money depending on what kind of, you know, plan you have set up for that.
You got to pay money oftentimes for a restream.
You got to pay money for Spreaker or Transistor or whatever it is if you want to distribute it.
And then you got to set up an account over there with Apple or Spotify or whatever it might be, you know.
When you think about it, there's so many different pieces that you have to connect and you're connecting all of these different pieces together.
One of my long-term visions is let's alleviate that.
Let's streamline this and make this easier for people to get their content out there so that way you're not having to sit there thinking, okay, so I got to get it.
I got to download it off the speaker and then I got to upload it over here and download this and whatever it is.
It's like, no, let's just streamline it all.
So that's one of my visions of things that we're going to be putting together.
That's awesome. For the people that don't know what it takes, what does it take to start a social media platform in terms of resources, funds?
I mean, how big of an endeavor is this?
Yeah, I mean, it took a significant investment of money, and it takes a lot of time and a lot of energy.
So I have a phenomenal group of tech guys that are building this thing.
I'm working with them and communication with them every single day as we're working through how we're going to do this, how we're going to build this and all that.
And I remember when I first approached them and I was talking to them like, okay, so what will this take to build this thing?
And they're like, just so you know, it's going to take, it's a long build.
It's like a 10 to 12 month build.
And so, you know, we've already been working on this.
So we're already in June.
So we've been working on this for what, four to six months already.
And we're about halfway there.
And so it takes a lot, but also it takes a lot of vision and actually sitting down and figuring out how do you actually want this to be?
Because when you think about it, I think a lot of times we take for granted, and I know I took for granted all the different features that are on Twitter or Facebook and how this works with this.
Where does this button go? How is this linked together?
What kind of functionality do we want to have?
What do we want this to look like?
Getting down to the minutiae, getting down to the details has been really eye-opening to me about what it really takes to put something like this together.
It's a constant day-to-day interaction with my tech guys on Figuring out, this is what I wanted to do.
How do we do that? How do we want to function?
How do we want this to interact with the user, with us on the back end?
All that kind of stuff. So it's been a fascinating, eye-opening experience for me, really diving into the backside of building a tech platform like this, for sure.
Wow, wow. So, in terms of, I guess, budgets, if you don't mind me asking that, I mean, if somebody was like, hey, I want to start a social media app, I mean, what is the bottom number you're looking at?
And I know it goes north from there, but what is the bottom number you're looking at, really?
I mean, you're looking at minimum, you know, multiple six figures if you want to build something.
I know Michael Lindell has said that he spent about $4 million on their platform.
You know, the reality of it is there are shortcuts that you can take, right?
So, like, you know, there's open source software.
So TrueSocial and Gab actually both use the same open source software in order to build a platform.
It's called Mastodon. What they do is they're basically taking the framework and then they're building it.
They're kind of skipping a lot of these early steps that I'm doing.
We're legitimately building it from scratch.
We're not using anybody else's technology and all that kind of stuff.
It takes a bit more of an investment, a lot more time and energy in order to do it.
But I figured if we're going to do this, I want to do this right from the start.
And I want to have control over every single detail because I'm building this for the long term.
There's so many different aspects that we can tackle with this.
And that really comes back to even our name.
Our name is Pickaxe. Literally, our mission is to pick away at the hold that big tech has over us.
And who knows? Maybe down the road, we'll take on big banks.
Maybe we'll take on big entertainment.
Maybe we'll take on big business.
Whatever it might be.
But if we're actually going to take this on and provide a legitimate solution, and not just a place for all the rejects that get kicked off of the social media platforms, but an actual place where we're actually enticing people Everyday people, I don't care what your political views are, everyday people to feel like, I'm on Facebook, I'm on Twitter, but I need to be over here on this pickaxe thing.
We have to do this right from the start and not cut corners like most social media platforms do.
In terms of populating, once it's ready, at least the beta version is ready, what are your strategies to get people to come to this platform?
Yeah, honestly, a lot of it is just me talking to people.
Obviously, we've got a marketing budget.
We've got an advertising budget and all of that.
But one of the interesting things is, because I announced that we're launching this platform at Clay Clark's event out there at Trump Doral a few weeks ago when I spoke there.
And it was interesting because the night before, Devin Nunez for Truth Social was there pitching truth to everybody and all that.
And then the next day, I basically pitched pickaxe to everybody.
It was interesting. I had so many people come up to me and say, why is nobody else doing what you're doing?
That was the common question.
This is what we need.
Because when you think about it, even forget the monetization aspect of it.
I'm having everyday people come up to me that are not content creators and they're like, I feel like I don't have a voice.
Because I'm just sitting here and basically talking into the wind on social media.
Mm-hmm.
A lot of them were like, I feel like I'm going to be able to have my voice back.
And to me, that's such a huge thing because I think so many of us feel like we're not being heard or we're being put off into this little algorithmic bubble or echo chamber or whatever it might be.
And if we want to actually save this country, it's going to take conversations.
It's going to take debates. It's going to take discussions.
But even just from a strategic standpoint, obviously, one of our enticing things will obviously be for content creators because of the algorithms and the monetization and their ability to post the content on the platform, go onto other platforms, And say, hey, come back here and see my content that I just posted on here because they're going to be enticed to actually promote it because if they post that same content on Twitter or Facebook, they don't get anything for that.
They get some views and that's about it.
But what if they could go on our platform, they're getting views, they're building a following, and now they're making money where their following actually is?
To me, that's a no-brainer for every content creator in the country.
Yeah, yeah. I mean, one of the things that strikes me is, you know, we keep talking about the censorship and I almost feel like our side is a little bit too kind with the censors.
We say, oh, they're censoring and they're censoring.
And what occurred to me, you use these words, right?
It's about getting our voice back.
And what I would argue, and this is just an aside, it has nothing to do with like what we can do with the social media, you know, project right now.
But what occurred to me is stealing people's voices, right?
Taking their power of voice.
Is a crime against humanity because you're really taking away somebody's value when you steal their voice.
And you're saying that you're less than human.
You're two-thirds human.
We've heard these things in terms of different cultures where there's people designated that they're not quite human.
They're two-thirds. Actually, my ancestors were As Christians in a Muslim country, we're considered to be so.
So the gravity of what they've done is so humongous.
People for the last three, four years have lost their voice.
And the fact that we've had these true socials that are not quite...
It's not quite there.
Do you think pickaxe is actually going to be the little revolution that we need in order to do a huge U-turn and hopefully cause a shift across all these social media platforms, meaning that this stealing of people's voices no longer becomes permissible?
Honestly, I'm hoping so.
And the reality of it is that I've essentially pitched a lot of my ideas to a lot of the different CEOs of a lot of these social media platforms before I ever decided to launch Pickaxe.
And I was turned down multiple times.
And I wasn't looking for an investment.
I wasn't looking for any kind of credit or whatever it is.
It was just like, guys, this is what you guys should be doing.
Like, no, we got this.
We know what we're doing. And so it finally was like, okay, fine, then we'll just do it ourselves.
And I'm hoping that we can show that there is a business model for free speech.
And a lot of people are like, well, Elon Musk, he's handling the free speech side of things.
Well, he's technically not, because he's famously said that you have the freedom of speech, but not the freedom of reach.
That means that he believes that you're allowed to talk, you're allowed to say what you want, but he just may not let people hear what you're saying.
Which means you're basically talking into the wind.
It's like if you post something on Twitter and nobody actually hears it, it's like a tree falling in the woods.
If nobody's around to hear it, did it really make a noise?
It's the same kind of thing.
I think that this is where you start getting into, okay, what's Elon really doing?
With Twitter, the reality of it is that you have to look at what is Elon Musk's motivation?
Because if you look at when certain documents are filed and things along those lines, Elon was planning on buying Twitter way before he ever started talking about free speech.
Way before. And then you start looking at, okay, so what is Elon into?
Number one, he does have ties with the World Economic Forum, which is concerning, right?
Right. Number two, he is a transhumanist, which is extremely concerning because transhumanism is going to be the downfall of humanity.
And in my opinion, unless you turn things around. Right.
So, you know, he's he just got the FDA to approve his brain chip where he can implant it, implant it into your brain, erase memories, replace them with new ones, all that kind of stuff.
At the same time that he's that he's working on his brain implant, the his brain, his brain implant chip.
He's also developing artificial intelligence, right?
Now, his AI, according to reports, are going to be based off of Twitter data.
Each person that's on Twitter is going to contribute to Elon Musk's artificial intelligence, which would make his AI the most relevant and up-to-date AI on the planet, because he has real-time information coming in and real-time views coming in that other AI just simply will not have access to.
So when you actually think about it, you've got a transhumanist that's developing artificial intelligence What's to say that he's not gonna use all this data on Twitter in order to fuel basically brain chips that are fueled and powered by artificial intelligence that's fueled by the data coming out of Twitter?
To me, his buy of Twitter It's not for free speech.
It's for data collection and data harvesting for his artificial intelligence.
That's why he was willing to drop $44 billion on buying Twitter.
It wasn't necessarily because he's this free speech stalwart because I got to tell you, he's not.
Yeah, he plays that.
I get the sense that he plays that role because he has to play that role.
And, you know, it's a comparative thing, right?
You know, we talk about these politicians running for office.
And oftentimes, well, not oftentimes, I'd say 100 out of 100, you're choosing the lesser of two evils, right?
And in that lesser of two evils world, when you look at these billionaires, Sure, Elon Musk is a lot more palatable than, say, a George Soros, who looked like he fell out of Satan's ass.
Excuse me. Well, one of the things that I've been exploring is the basis of AI and artificial intelligence.
And one of my biggest concerns looking at the tech side of things is the development of quantum computing.
That will probably really come to the forefront within the next decade or so.
Because when you look at the basis of quantum computing, they're literally doing computing on essentially life forms.
Their memory and what they're using to fuel quantum computing is actually based on atoms.
It's not based on zeros and ones.
It's literally on the very basis of life here on this earth.
And when you actually look at how sporadic it is and how their software writing is and all that kind of stuff, a lot of people have actually warned that they're concerned that it may actually be communication with the demonic world.
And a lot of it is because if you're writing code in zeros and ones and you're writing software and things along those lines, it's very predictable what happens.
And I always use the example.
It's almost like you're writing a mathematical equation of like 2 plus 2 should equal 4, but all of a sudden it spits out 43.
And you're like, where did the other 39 numbers come from?
I don't know. It just came out of nowhere.
And so when you're looking at it, if you have artificial intelligence that's based in quantum computing, and if it is, in fact, as my theory holds, if it is, in fact, demonic, now what you're actually looking at is the ability, through transhumanism and through technology, to demonically possess the masses.
Like when you think about it, there will be implanting a technology that is communicating with fallen angels, with the demonic world.
That's going to lead to mass demonic possession.
Now, this is what I always say, because I am a Christian.
I do believe that the only way to salvation is through Jesus Christ alone.
And the reality of it is that the Bible clearly teaches, the Bible clearly teaches that a true Christian, a true follower of Christ, cannot be demonically possessed.
So, when you actually think about this, the only way to counter and protect yourself from future demonic possession through this transhumanist ideology Is to repent and begin to follow Christ and become a Christian.
It's pretty wild when you think about it, but that's the only way to truly counter this unless you just completely eliminate all technology from your life once this quantum computing comes in.
Yeah, yeah. Wow, wow.
Those are powerful words. Jeff, is there anything we didn't touch upon in regards to your new platform or any topics that you'd like to discuss, you know, that we should talk about before wrapping up this episode?
Yeah, well, so I just think for me, the thing that I'm really excited about with Pickaxe is bringing a platform to the everyday person and giving everybody an opportunity to have their voice heard and have their opinions heard.
I don't care if you are considered a crazy tinfoil hat conspiracy theorist, right?
If you're a flat earther, it's like, I want to hear your argument.
I'm thoroughly entertained by arguments about flat earth.
I don't believe that we're on a flat earth, but I'm thoroughly entertained.
And it does put a question in the back of my mind.
The fact that Google and YouTube and social media censors those that are pushing flat earth and pushing some of these other conspiracy theories, you're like...
My hunch is, typically, if it's being censored, it's probably true, but even though I don't believe it, they make compelling arguments.
I would much rather, instead of censorship, I would much rather see an expert on the opposing side actually come in and discuss and debate the issues and actually take their arguments and pick it apart.
That's what I want to see, and that's one of the things that I really want to put together on Pickaxe.
Like, if I see compelling arguments on either side of any kind of conversation or debate, I just may, you know, Bring them on my show, have an exclusive on Pickaxe, and we'll actually discuss and debate.
Bring different people together, do a debate.
We'll see what kind of content is trending, what seems to be piquing people's interest.
And let's figure out a way to bring conversation back, especially among people that disagree.
I think that that is so vitally important.
And that's one of the things that I'm going to be also doing as well.
This is not just going to be a MAGA bubble.
This is not just going to be a conservative bubble.
We're bringing in all the Donald Trump supporters.
Yes, there's going to be a lot of, you know, conservatives and Republicans and Donald Trump supporters on the platform.
But I'm also reaching out to a lot of people that are on the left in different industries.
And they all want to jump on here, too, because of the algorithms and the monetization.
You know, and so if we can create this kind of mentality of we're not going to censor.
So the best thing that you can do if you disagree with somebody, you've got a couple of options.
You can counter them with a superior argument.
You can ignore them.
Or, guess what? If you really don't like what somebody says, you can block them.
But don't tell me that I have to censor what they're saying.
You just take responsibility for you.
And I think if we can all agree upon that ideal, I think we could really create something special here.
Big time, big time. I have a question actually about the name.
So I get the relevance.
You know, it seems like something that has, you know, dual or triple meaning.
So the pickaxe, I get like picking at, you know, the issue and, you know, axe chipping away and stuff.
It also kind of reminds me of, you know, when they used to say like during a gold rush, the real business is the shovels and picks.
I mean, was that ever part of it or just...
Yeah, honestly, that did come up in the conversation.
And I think for us, it represents a whole bunch of different things.
Number one, obviously, we're picking away at the hold that big tech has over us, right?
And they have this huge hold over us.
We literally got to do everything we can to not rely on them anymore.
But the other aspect of it, too, is we've actually got to get in there And get dirty and do the difficult work.
If you're going to work with a pickaxe, that's difficult manual labor that you've got to get in there and do.
And I think oftentimes, we think technology.
We think, okay, easy street.
We're just going to sit back and we're just going to let technology do its thing.
It's like, no. We're setting up this platform so that way you can get in there and you can actually do the physical work of investigating, of exposing, of discussing and debating.
That takes energy.
That takes mental capacity.
That takes getting in there, getting your hands dirty and not being afraid of making a mistake, not being afraid of getting dirty as well.
That's an important distinction.
And then also there's also the fun part of it where, you know, on the platform, if you like something, you'll pick it.
If you don't, you'll axe it.
Oh, dude, that's awesome.
I did not know that. That's actually really clever.
Pickaxe. Yeah. Great. Actually, now that ties it all together.
Now it's like, wow, I see the play on words there.
Really, really cool. Jeff, this has been awesome, man.
It's always a pleasure having you on the Blood Money Podcast and really enjoy being on your show as well.
Really kudos to you for actually even going down this route of starting a social media platform.
I know this kind of stuff is not easy.
I've dealt with, you know, programmers and like All the little things that could go wrong during the building of a monolithic platform like this.
But really, credit to you for taking on the challenge.
Thank you. I appreciate it.
It's been a lot of work, but it's also been a lot of fun.
And I've been learning just a ton through this whole process.
Awesome. We'd love to have you back for an update.
I'm sure as the fall starts creeping up on us, there's going to be a lot of updates.
So yeah, hopefully in a couple of months, we'd love to hear back from you about this topic.
Sounds like a plan. I'll definitely keep in the loop.
Awesome, brother. Awesome. And for the viewers out there, thank you so much for joining us for the Blood Money Podcast.
Please check out our platform, AmericaHappens.com, for all of our latest episodes.
I will see you on the next episode of Blood Money.
Thank you so much. We're
good to go. Thank
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Because Fox sucks now.
Fox sucks.
This is a joke.
Jeff Dornick. How are you doing, sir?
Keeping busy as always, but doing really good.
Thanks for having me back on. It's always a pleasure to have you on our show.
I mean, last time you were on our show, we talked quite in-depth about, you know, really what's happening with our churches, the stealing of our churches, the stealing of, really, the policy of our churches.
I mean, the last kind of frontier...
To be assaulted in this fight or move towards tyranny in our country.
And I have a feeling what you're about to share with me, the social media platform that you have been working on, probably has something to do with seizing our rights and getting rid of all this tyrannical nonsense in our country.
So Jeff, tell us a little bit about what you're working on with your social media platform.
Yeah, definitely. So we're putting together, basically we're building a social media platform from scratch.
It's called Pickaxe.
It's going to be a constitutionally free speech platform.
So anything that's protected by the United States Constitution, it will be allowed on the platform.
And so you're not going to be facing any censorship, shadow banning, nothing of the sort.
We're not going to be beholden to big tech in any way.
And so we're not using Amazon servers like almost all social media platforms do.
We're not going to be in the app store either because I'm not going to play by the idiotic censorship rules that Apple and Google put platforms through.
And then we're going to have algorithms that work on behalf of the users, not work against them, again, like most platforms.
And then we're also going to have monetization opportunities for content creators because That's another form of censorship that we're facing right now is demonetization.
For example, I was having a conversation with my buddy Matt Couch, and neither one of us are technically allowed to have a subscription button on Twitter right now because they deem us as too political.
And so what ends up happening is we're not allowed to monetize our content on the platform, on Twitter.
And then Elon Musk has also explained that they actually put lower in the algorithms outbound links, which is where we would make our money, on our website, sending people to affiliate codes, whatever it might be.
So they're not allowing us to earn money on the platform.
They're not allowing us to earn money off the platform.
So we're kind of screwed.
So the whole idea of this platform is we're alleviating any hold, any form of censorship that big tech has over us and freeing up the people to start...
Either earning a living, getting the truth out there, not being suppressed.
And I think that we saw, especially when it comes to election fraud and when it comes to COVID, that what ends up happening is the truth is suppressed by these big tech platforms.
It's pushed down in the algorithms or put into little algorithmic bubbles.
And then what ends up happening is years later, when it's too late to actually do anything, then they allow it to kind of come out and trickle out and things along those lines.
Like the Hunter Biden story, basically.
Hunter Biden is a perfect example.
So the whole idea is just to give people a voice, allow people to earn an income, and you just know that you are free, as long as it's legal to say, you're free to share whatever opinions you might have.
Wow, wow. That's awesome.
So, a couple of questions about this, you know, entire process of setting up the platform.
Now, how does this, firstly, how does it differ from, other than the fact that, you know, it follows the Constitution, how does it differ from some of the other platforms?
Is it a combination of, like, an Instagram and a Twitter?
Is it a hybrid, kind of like what Truth does?
Or how could you visualize what it looks like?
Yeah, so it was funny.
I sat down with my tech team on day number one after I got funded and all that kind of stuff.
And I sat down with them and I was brainstorming with them.
And I was like, okay, so they asked me, what do you want this to look like?
And so I started thinking, what would be my dream social media platform?
And so I started picking out my favorite aspects of a lot of different platforms and coming up with some of my own ideas as well.
And so it'll be kind of a hybrid between everything from Twitter to Substack to Rumble to all these different aspects that we're kind of putting all together and meshing together.
It's really cool.
I'm already getting the visuals back from my team as they're developing it, and it's really coming together really, really well.
But to me, what really separates it is our commitment To the First Amendment, right?
And also our commitment to helping people, again, be heard, and also helping people to be able to be monetized.
Now, for example, if you look at a lot of these other platforms, whether it's Getter, Truth Social, Clout Hub, you know, all these other platforms, right?
Virtually none of them are actually constitutionally free speech platforms.
In fact, I had Jason Miller, who was the former CEO of Getter on my show, and I got him to admit on the show that Getter is technically not a free speech platform.
It's actually a free political speech platform.
Same thing with Truth Social.
For a period of time about talking about the ties between the vaccines and the World Economic Forum, she was banned until a lot of us caused a ruckus and they eventually brought her back with, you know, try to sweep it under the rug and say, oh, that never happened.
Truth Social. I mean, it's just insane that Truth Social is doing the same nonsense to people, you know, and one other quick little thing I want to throw you here.
As you know, we work with Mindy Robinson.
And looking at her social accounts is absolutely like bananas, right?
Because you look at something like Twitter that's getting high engagement rate.
Then you look at her Facebook account that's got pretty much the same number, like I think upwards of quarter million followers.
And she gets like no, no traction whatsoever.
It's obvious that they put in a like hard stop on everything that she's saying, which is just absolutely insane.
I don't know how these companies could even function in the United States of America when they're so blatantly against the First Amendment.
I mean, they should be just shut down periodically.
Yeah, and the reality of it is, especially when it comes to Facebook and Twitter and YouTube and Google and all of that, the Twitter files have shown us that these big tech companies are colluding with the federal government and with political candidates themselves.
In order to censor conservative voices, pro-America voices, any of us that are actually getting the truth out there.
And so what ends up happening is these tech platforms are actually behaving as an extension of the government, which makes them government agents, which means that they are actually violating your constitutional rights.
Now, if a company is not colluding with the government and they happen to be censoring on their platform, they're technically not violating the First Amendment.
They're violating the spirit of it.
But the First Amendment specifically restricts the government from dealing with censorship and things along those lines.
However, if these platforms are working in conjunction with or partnering with the government in order to take away people's First Amendment, that's a violation.
And I also want to be clear as well.
When you look at what the Founding Fathers established as the First Amendment, obviously you have the freedom of speech, which is your right to verbally say whatever you believe to be true, right?
But you also have the freedom of the press.
And I think a lot of people misunderstand what the freedom of press is.
The freedom of the press is not NBC and ABC and CNN can say whatever they want and they have the freedom to do so.
That's not what our founding fathers actually intended.
The founding fathers actually intended that every individual had the right to go down to your local printing press, write an article, print it on the printing press on paper, and they go around and distribute it in the public square.
Essentially, the modern-day version of that would be a blog or a sub stack or get this a micro blog, which would be technically Twitter. So when they're actually taking that away, they're actually violating not only your free speech, but freedom of the press as well.
And that's an important distinction. You as an individual are able to participate in that freedom of the press simply by voicing your opinion in the written form.
That's what our founding fathers intended, not just that they're going to provide cover for CNN to lie about Donald Trump whenever the heck they want.
Wow, wow. So pick Axe.
Tell me, is it P-I-C-K-A-X? Did I even spell Axe or Axe?
Yeah, P-I-C-K-A-X.com.
And what we're doing right now is we're still in the development phase.
Target date for launch is going to be quarter one of 2024.
We're hoping to enter beta come January.
And so anybody who signs up right now and pre-registers, they're going to be a part of phase one We're good to
go. So we're not integrating directly with them.
We're going to make it easy for where if you're posting content on our platform, we're going to make it very easy to share on other platforms.
But even with that, we have to jump through some hoops because I know a lot of them are really shoring up a lot of their APIs and making it more difficult for partnerships.
You know, I know even, even getter was having difficulty to where Twitter wasn't allowing their users to forward their tweets to getter.
And they shut down that, that API side of things.
So, so, you know, there's different ways that you have to figure out how to work with a lot of these platforms.
But, but one of the things that will make us distinctive is we're not just a social media platform where you're just going on there and posting.
Obviously everybody can post away, you know, whatever you want to say, but we're also gonna be focused on the content side of things.
So I'm, I'm almost calling this a social content platform to where, you know, your ability to actually post videos, post, post, post blogs, post articles, you know, things along those lines to where then you can make those easily shareable on all the platforms.
And guess what? If you're a content creator, that means that you get to start earning money by sending people back to your articles or whatever it is that you have on our platform as well.
So we're kind of devising this in a way that's going to be a win-win for everybody, I think.
Wow, wow. So tell me a little bit more about the content part of it, like in terms of, you know, how does a platform encourage people to really explore the content side of things and be content creators?
Yeah, sure. So one of the things that we'll do, and I can't go into super detail right now because we're going to make some announcements coming up here soon as we finalize some of the details.
But we're going to be focused, especially in the long term, and we're going to be launching some things early on as well, but focusing on different ways for you to be able to post content, whether it's articles, videos, podcasts, whatever it is, but have it be directly within the platform.
And so that's going to be a way that maybe you can bypass some of these third-party programs and softwares and things like that that a lot of people use.
I mean, one of the things that's really interesting to me is when you think about it, if you're going to be a show host or have a podcast...
Oftentimes you have to have a Skype or Zoom account.
Sometimes that costs money depending on what kind of plan you have set up for that.
You got to pay money oftentimes for a Restream.
You got to pay money for Spreaker or Transistor or whatever it is if you want to distribute it.
And then you got to set up an account over there with Apple or Spotify or whatever it might be.
When you think about it, there's so many different pieces that you have to connect and you're connecting all of these different pieces together.
One of my long-term visions is let's alleviate that.
Let's streamline this and make this easier for people to get their content out there so that way you're not having to sit there thinking, okay, so I got to get it.
I got to download it off the speaker and then I got to upload it over here and download this and whatever it is.
It's like, no, let's just streamline it all.
So that's one of my visions of things that we're going to be putting together.
That's awesome. For the people that don't know what it takes, what does it take to start a social media platform in terms of resources, funds?
I mean, how big of an endeavor is this?
Yeah, I mean, it's It took a significant investment of money, and it takes a lot of time and a lot of energy.
So I have a phenomenal group of tech guys that are building this thing.
I'm working with them and communication with them every single day as we're working through how we're going to do this, how we're going to build this and all that.
And I remember when I first approached them and I was talking to them like, okay, so what will this take to build this thing?
And they're like, just so you know, it's going to take, it's a long build.
It's like a 10 to 12 month build.
And so, you know, we've already been working on this.
So we're already in June.
So we've been working on this for what, four to six months already.
And we're about halfway there.
And so it takes a lot, but also it takes a lot of vision and actually sitting down and figuring out how do you actually want this to be?
Because when you think about it, I think a lot of times we take for granted, and I know I took for granted all the different features that are on Twitter or Facebook and how this works with this.
Where does this button go? How is this linked together?
What kind of functionality do we want to have?
What do we want this to look like?
Getting down to the minutiae, getting down to the details has been really eye-opening to me about what it really takes to put something like this together.
It's a constant day-to-day interaction with my tech guys on...
Figuring out, this is what I want it to do.
How do we do that?
How do we want to function? How do we want this to interact with the user, with us on the back end?
All that kind of stuff. So it's been a fascinating, eye-opening experience for me, really diving into the backside of building a tech platform like this, for sure.
Wow, wow. So, in terms of, I guess, budgets, if you don't mind me asking that, I mean, if somebody was like, hey, I want to start a social media app, I mean, what is the bottom number you're looking at?
And I know it goes north from there, but what is the bottom number you're looking at, really?
I mean, you're looking at minimum, you know, multiple six figures if you want to build something.
I know Michael Lindell has said that he spent about $4 million on their platform.
You know, the reality of it is there are shortcuts that you can take, right?
So like, you know, there's open source software.
So TrueSocial and Gab actually both use the same open source software in order to build a platform.
It's called Mastodon. What they do is they're basically taking the framework and then they're building it.
They're skipping a lot of these early steps that I'm doing.
We're legitimately building it from scratch.
We're not using anybody else's technology and all that kind of stuff.
It takes a bit more of an investment, a lot more time and energy in order to do it, but I figured if we're going to do this, I want to do this right from the start and I want to have control over every single detail because I'm building this for the long term.
There's so many different aspects that we can tackle with this.
And that really comes back to even our name.
Our name is Pickaxe. Literally, our mission is to pick away at the hold that big tech has over us.
And who knows? Maybe down the road, we'll take on big banks.
Maybe we'll take on big entertainment.
Maybe we'll take on big business.
Whatever it might be.
But if we're actually going to take this on and provide a legitimate solution, and not just a place for all the rejects that get kicked off of the social media platforms, but an actual place where we're actually enticing people, everyday people, I don't care what your political views are, everyday people to feel like, I'm on Facebook, I'm on Twitter, but I need to be over here on this pickaxe thing.
We have to do this right from the start and not cut corners like most social media platforms do.
In terms of populating, once it's ready, once at least the beta version is ready, what are your strategies to get people to come to this platform?
Honestly, a lot of it is just me talking to people.
Obviously, we've got a marketing budget.
We've got an advertising budget and all of that.
But one of the interesting things is, because I announced that we're launching this platform at Clay Clark's event out there at Trump Doral a few weeks ago when I spoke there.
And it was interesting because the night before, Devin Nunez for Truth Social was there pitching truth to everybody and all that.
And then the next day, I basically pitched pickaxe to everybody.
It was interesting. I had so many people come up to me and say, why is nobody else doing what you're doing?
That was the common question.
This is what we need.
Because when you think about it, even forget the monetization aspect of it.
I'm having everyday people come up to me that are not content creators and they're like, I feel like I don't have a voice.
Because I'm just sitting here and basically talking into the wind on social media.
Mm-hmm.
A lot of them are like, I feel like I'm going to be able to have my voice back.
And to me, that's such a huge thing because I think so many of us feel like we're not being heard or we're being put off into this little algorithmic bubble or echo chamber or whatever it might be.
And if we want to actually save this country, it's going to take conversations.
It's going to take debates.
It's going to take discussions. But even just from a strategic standpoint, obviously, one of our enticing things will obviously be for content creators because of the algorithms and the monetization and their ability to post the content on the platform, go onto other platforms and say, hey, come back here.
And see my content that I just posted on here because they're going to be enticed to actually promote it because if they post that same content on Twitter or Facebook, they don't get anything for that.
They get some views and that's about it.
But what if they could go on our platform, they're getting views, they're building a following, and now they're making money where their following actually is?
To me, that's a no-brainer for every content creator in the country.
Yeah, yeah. I mean, one of the things that strikes me is, you know, we keep talking about the censorship and I almost feel like our side is a little bit too kind with the censors.
We say, oh, they're censoring and they're censoring.
And what occurred to me, you use these words, right?
It's about getting our voice back.
And what I would argue, and this is just an aside, it has nothing to do with like what we can do with the social media, you know, project right now.
But what occurred to me is stealing people's voices, right?
Taking their power of voice.
Is a crime against humanity because you're really taking away somebody's value when you steal their voice.
And you're saying that you're less than human.
You know, you're two-thirds human.
We've heard these things, you know, in terms of, you know, different cultures where there's, you know, people designated that they're not quite human.
They're two-thirds, you know.
Actually, my ancestors were As Christians in a Muslim country, we're considered to be so.
So the gravity of what they've done is so humongous.
Like, people for the last three, four years have lost their voice.
And the fact that, you know, we've had these, like, true socials that are not quite, you know, it's not quite there, you know?
Do you think pickaxe is actually going to be, like, the little revolution that we need in order to, you know, do a huge U-turn and hopefully, you know, Cause a shift across all these social media platforms, meaning that this stealing of people's voices no longer becomes permissible.
Honestly, I'm hoping so.
And the reality of it is that I've essentially pitched a lot of my ideas to a lot of the different CEOs of a lot of these social media platforms before I ever decided to launch Pickaxe.
And I was turned down multiple times.
And I wasn't looking for an investment.
I wasn't looking for any kind of credit or whatever it is.
It was just like, guys, this is what you guys should be doing.
Like, no, we got this.
We know what we're doing. And so it finally was like, okay, fine, then we'll just do it ourselves.
And I'm hoping that we can show that there is a business model for free speech.
And a lot of people are like, well, Elon Musk, he's handling the free speech side of things.
Well, he's technically not, because he's famously said that you have the freedom of speech, but not the freedom of reach.
That means that he believes that you're allowed to talk, you're allowed to say what you want, but he just may not let people hear what you're saying.
Which means you're basically talking into the wind.
It's like if you post something on Twitter and nobody actually hears it, it's like a tree falling in the woods.
If nobody's around to hear it, did it really make a noise?
It's the same kind of thing.
I think this is where you start getting into, okay, what's Elon really doing?
With Twitter. The reality of it is that you have to look at what is Elon Musk's motivation?
Because if you look at when certain documents are filed and things along those lines, like Elon was planning on buying Twitter way before he ever started talking about free speech.
Way before. And then you start looking at, okay, so what is Elon into?
Number one, he does have ties with the World Economic Forum, which is concerning, right?
Yeah. We're good to go.
At the same time that he's working on his brain implant chip, he's also developing artificial intelligence, right?
Now his AI, according to reports, are going to be based off of Twitter data.
So each person that's on Twitter is going to contribute to Elon Musk's Artificial intelligence, which would make his AI the most relevant and up-to-date AI on the planet because he has real-time information coming in and real-time views coming in that other AI just simply will not have access to.
So when you actually think about it, you've got a transhumanist that's developing artificial intelligence What's to say that he's not going to use all this data on Twitter in order to fuel basically brain chips that are fueled and powered by artificial intelligence that's fueled by the data coming out of Twitter?
To me, his buy of Twitter It's not for free speech.
It's for data collection and data harvesting for his artificial intelligence.
That's why he was willing to drop $44 billion on buying Twitter.
It wasn't necessarily because he's this free speech stalwart, because I gotta tell you, he's not.
Yeah, he plays that.
I get the sense that he plays that role because he has to play that role.
And, you know, it's a comparative thing, right?
You know, we talk about these politicians running for office.
And oftentimes, well, not oftentimes, I'd say 100 out of 100, you're choosing the lesser of two evils, right?
And in that lesser of two evils world, when you look at these billionaires, Sure, Elon Musk is a lot more palatable than, say, a George Soros, who looked like he fell out of Satan's ass.
Excuse me. Well, one of the things that I've been exploring is the basis of AI and artificial intelligence.
And one of my biggest concerns looking at the tech side of things is the development of quantum computing.
That will probably really come to the forefront within the next decade or so.
Because when you look at the basis of quantum computing, they're literally doing computing on essentially life forms.
Their memory and what they're using to fuel quantum computing is actually based on atoms.
It's not based on zeros and ones.
It's literally on the very basis of life here on this earth.
And when you actually look at how sporadic it is and how their software writing is and all that kind of stuff, a lot of people have actually warned that they're concerned that it may actually be communication with the demonic world.
And a lot of it is because if you're writing code in zeros and ones and you're writing software and things along those lines, it's very predictable what happens.
And I always use the example.
It's almost like you're writing a mathematical equation of like 2 plus 2 should equal 4, but all of a sudden it spits out 43.
And you're like, where did the other 39 numbers come from?
I don't know. It just came out of nowhere.
And so when you're looking at it, If you have artificial intelligence that's based in quantum computing, and if it is, in fact, as my theory holds, if it is, in fact, demonic, now what you're actually looking at is the ability through transhumanism And through technology to demonically possess the masses.
When you think about it, there will be implanting a technology that is communicating with fallen angels, with the demonic world.
That's going to lead to mass demonic possession.
Now, this is what I always say, you know, because I am a Christian.
I do believe that the only way to salvation is through Jesus Christ alone.
And the reality of it is that the Bible clearly teaches, the Bible clearly teaches that a true Christian, a true follower of Christ, cannot be demonically possessed.
So, when you actually think about this, the only way to counter and protect yourself from future demonic possession through this transhumanist ideology is to repent and begin to follow Christ and become a Christian.
It's pretty wild when you think about it, but that's the only way to truly counter this unless you just completely eliminate all technology from your life once this quantum computing comes in.
Yeah, yeah. Wow, wow.
Those are powerful words.
Jeff, is there anything we didn't touch upon in regards to your new platform or any topics that you'd like to discuss, you know, that we should talk about before wrapping up this episode?
Yeah, well, so I just think for me, the thing that I'm really excited about with Pickaxe is bringing a platform to the everyday person and giving everybody an opportunity to have their voice heard and have their opinions heard.
I don't care if you are considered a crazy tinfoil hat conspiracy theorist, right?
If you're a flat earther, it's like, I want to hear your argument.
I'm thoroughly entertained by arguments about flat earth.
I don't believe that we're on a flat earth, but I'm thoroughly entertained.
And it does put a question in the back of my mind.
The fact that Google and YouTube and social media censors those that are pushing flat earth and pushing some of these other conspiracy theories.
You're like... My hunch is typically if it's being censored, it's probably true, but even though I don't believe it, they make compelling arguments.
I would much rather, instead of censorship, I would much rather see an expert on the opposing side actually come in and discuss and debate the issues and actually take their arguments and pick it apart.
That's what I want to see, and that's one of the things that I really want to put together on Pickaxe.
If I see compelling arguments on either side of any kind of conversation or debate, I just may bring them on my show, have an exclusive on Pickaxe, and we'll actually discuss and debate.
Bring different people together, do a debate.
We'll see what kind of content is trending, what seems to be piquing people's interest, and let's figure out a way to bring conversation back.
Especially among people that disagree.
I think that that is so vitally important.
And that's one of the things that I'm going to be also doing as well.
This is not just going to be a MAGA bubble.
This is not just going to be a conservative bubble where we're bringing in all the Donald Trump supporters.
Yes, there's going to be a lot of conservatives and Republicans and Donald Trump supporters on the platform.
But I'm also reaching out to a lot of people that are on the left in different industries.
And they all want to jump on here too because of the algorithms and the monetization.
And so if we can create this kind of mentality of We're not going to censor.
So the best thing that you can do if you disagree with somebody, you've got a couple of options.
You can counter them with a superior argument.
You can ignore them.
Or, guess what?
If you really don't like what somebody says, you can block them.
But don't tell me that I have to censor what they're saying.
You just take responsibility for you.
And I think if we can all agree upon that ideal, I think we could really create something special here.
Big time, big time. I have a question actually about the name.
So I get the relevance.
You know, it seems like something that has, you know, dual or triple meaning.
So the pickaxe, I get like picking at, you know, the issue and, you know, axe chipping away and stuff.
It also kind of reminds me of, you know, when they used to say like during a gold rush, the real business is the shovels and picks.
I mean, was that ever part of it?
Yeah, honestly, that did come up in the conversation.
And I think for us, it represents a whole bunch of different things.
Number one, obviously, we're picking away at the hold that big tech has over us.
And they have this huge hold over us.
We literally got to do everything we can to not rely on them anymore.
But the other aspect of it, too, is we've actually got to get in there.
And get dirty and do the difficult work.
If you're going to work with a pickaxe, that's difficult manual labor that you've got to get in there and do.
And I think oftentimes, we think technology, we think, okay, easy street, we're just going to sit back and we're just going to let technology do its thing.
It's like, no. We're setting up this platform so that way you can get in there and you can actually do the physical work of investigating, of exposing, of discussing and debating.
That takes energy.
That takes mental capacity.
That takes getting in there, getting your hands dirty and not being afraid of making a mistake, not being afraid of getting dirty as well.
That's an important distinction.
And then also there's also the fun part of it where, you know, on the platform, if you like something, you'll pick it.
If you don't, you'll lax it.
Oh, dude, that's awesome.
I did not know that. That's actually really clever.
Pickaxe. Great. Actually, now that ties it all together.
Now it's like, wow, I see the play on words there.
Really, really cool. Jeff, this has been awesome, man.
It's always a pleasure having you on the Blood Money Podcast and really enjoy being on your show as well.
Really kudos to you for actually even going down this route of starting a social media platform.
I know this kind of stuff is not easy.
I've dealt with, you know, programmers, like all the little things that could go wrong during the building of a monolithic platform like this, but really credit to you for taking on the challenge.
Thank you.
It's been a lot of work, but it's also been a lot of fun.
And I've been learning just a ton through this whole process.
Awesome. We'd love to have you back for an update.
You know, I'm sure as the fall starts, you know, creeping up on us, there's gonna be a lot of updates.
So yeah, hopefully, you know, in a couple of months, we'd love to hear back from you about this topic.
Sounds like a plan. I'll definitely keep in the loop.
Awesome, brother. Awesome. And for the viewers out there, thank you so much for joining us for the Blood Money Podcast.
Please check out our platform, AmericaHappens.com, for all of our latest episodes.
I will see you on the next episode of Blood Money.
Thank you so much. Welcome
...
Check out the America Happens Network!
Because Fox sucks now.
I'm out.
Jeff Dornick. How are you doing, sir?
Keeping busy as always, but doing really good.
Thanks for having me back on. It's always a pleasure to have you on our show.
I mean, last time you were on our show, we talked quite in depth about, you know, really what's happening with our churches, the stealing of our churches, the stealing of, really, the policy of our churches.
I mean, the last kind of frontier to be assaulted in this, you know, fight, you know, or move towards tyranny in our country.
I have a feeling what you're about to share with me, the social media platform that you have been working on, probably has something to do with seizing our rights and getting rid of all this tyrannical nonsense in our country.
So Jeff, tell us a little bit about what you've been working on with your social media platform.
Yeah, definitely. So we're putting together, basically we're building a social media platform from scratch.
It's called Pickaxe.
It's going to be a constitutionally free speech platform.
So anything that's protected by the United States Constitution, it will be allowed on the platform.
And so you're not going to be facing any censorship, shadow banning, nothing of the sort.
We're not going to be beholden to big tech in any way.
And so we're not using Amazon servers like almost all social media platforms do.
We're not going to be in the app store either because I'm not going to play by the idiotic censorship rules that Apple and Google put platforms through.
And then we're going to have algorithms that work on behalf of the users, not work against them, again, like most platforms.
And then we're also going to have monetization opportunities for content creators because That's another form of censorship that we're facing right now is demonetization.
Like, for example, you know, I was having a conversation with my buddy Matt Couch, and neither one of us are technically allowed to have a subscription button on Twitter right now because they deem us as too political.
And so what ends up happening is we're not allowed to monetize our content on the platform, on Twitter.
And then Elon Musk has also explained that that that they actually put lower in the algorithms, you know, outbound links, which is where we would make our money on our website, sending people to affiliate codes, whatever it might be. So they're not allowing us to earn money on the platform. They're not allowing us to earn money off a platform. So we're kind of screwed. So the whole idea of this platform is we're alleviating any hold, any form of censorship that big tech has over us and freeing up the people to
start, you know, either earning a living, getting the truth out there, not being suppressed.
And I think that we saw, especially when it comes to election fraud and when it comes to COVID, that what ends up happening is the truth is suppressed by these big tech platforms.
It's pushed down in the algorithms or, you know, put into little algorithmic bubbles.
And then what ends up happening is years later, when it's too late to actually do anything, then they allow it to kind of come out and trickle out and things along those lines.
Like the Hunter Biden story, basically.
Perfect is a perfect example.
So the whole idea is just to give people a voice, allow people to earn an income, and you just know that you are free as long as it's legal to say you're free to share whatever opinions you might have.
Wow, wow. That's awesome.
So, a couple of questions about this, you know, entire process of setting up the platform.
Now, how does this, firstly, how does it differ from, other than the fact that, you know, it follows the Constitution, how does it differ from some of the other platforms?
Is it a combination of, like, an Instagram and a Twitter?
Is it a hybrid, kind of like what Truth does?
Or how could you visualize what it looks like?
Yeah. It was funny.
I sat down with my tech team on day number one after I got funded and all that kind of stuff.
I sat down with them and I was brainstorming with them.
They asked me, what do you want this to look like?
I started thinking, what would be my dream social media platform?
I started picking out my favorite aspects of a lot of different platforms and coming up with some of my own ideas as well.
And so it'll be kind of a hybrid between everything from Twitter to Substack to Rumble to all these different aspects that we're kind of putting all together and meshing together.
It's really cool. I'm already getting the visuals back from my team as they're developing it, and it's really coming together really, really well.
But to me, what really separates it is our commitment to the First Amendment, right?
And also our commitment to helping people, again, be heard, and also helping people to be able to be monetized.
Now, for example, if you look at a lot of these other platforms, whether it's Getter, Truth Social, Clout Hub, all these other platforms, right?
Virtually none of them are actually constitutionally free speech platforms.
In fact, I had Jason Miller, who was the former CEO of Getter on my platform, or on my show, and I got him to admit on the show that Getter is technically not a free speech platform.
it's actually a free political speech platform.
Same thing with Truth Social.
Truth Social actually uses artificial intelligence.
They contracted with a Silicon Valley AI company in order to do their content moderation so that way they can play by the rules of Apple and Google.
A perfect example of how that played out was Dr. Tempany was actually suspended from Truth Social for a period of time about talking about the ties between the vaccines and the World Economic Forum.
She was banned until a lot of us caused a ruckus and they eventually brought her back with, you know, try to sweep it under the rug and say, Truth Social. I mean, it's just insane that Truth Social is doing the same nonsense to people, you know, and one other quick little thing I want to throw you here.
As you know, we work with Mindy Robinson.
And looking at her social accounts is absolutely like bananas, right?
Because you look at something like Twitter that's getting high engagement rate.
Then you look at her Facebook account that's got pretty much the same number, like I think upwards of quarter million followers.
And she gets like no, no traction whatsoever.
It's obvious that they put in a like hard stop on everything that she's saying, which is just absolutely insane.
I don't know how these companies can even function in the United States of America when they're so blatantly against the First Amendment.
I mean, they should be shut down period when they're not supportive of our core laws, you know, our constitution.
Yeah, well, and the reality of it is, especially when it comes to Facebook and Twitter and YouTube and Google and all of that, you know, the Twitter files have shown us that these big tech companies are colluding with the federal government and with political candidates themselves in order to censor conservative voices, pro-America voices, you know, any of us that are actually getting the truth out there.
And so what ends up happening is these tech platforms are actually behaving as an extension of the government, which makes them government agents, which means that they are actually violating your constitutional rights.
Now, if a company is not colluding with the government and they happen to be censoring on their platform, they're technically not violating the first amendment.
They're violating the spirit of it.
But the first amendment specifically restricts the government from dealing with censorship and things along those lines.
However, if these platforms are working in conjunction with or partnering with the government in order to take away people's first amendment, that's a violation.
And I also want to be clear as well.
When you look at what the founding fathers established as the first amendment, obviously you have the freedom of speech, which is your right to verbally say whatever you believe to be true, right?
But you also have the freedom of the press.
And I think a lot of people misunderstand what the freedom of press is.
The freedom of the press is not NBC and.
and ABC and CNN can say whatever they want and they have the freedom to do so.
That's not what our founding fathers actually intended.
The founding fathers actually intended that every individual had the right to go down to your local printing press, write an article, print it on the printing press on paper, and they go around and distribute it in the public square.
Essentially, the modern day version of that would be a blog or a sub stack or get this, a micro blog, which would be technically Twitter.
Essentially, the modern day version of that would be a blog or a sub stack or get this, a micro blog, which would be technically Twitter.
So when they're actually taking that away, they're actually violating not only your free speech, but freedom of the press as well.
So when they're actually taking that away, they're actually violating not only your free speech but freedom of the press as well.
And that's an important distinction.
And that's an important distinction.
You as an individual are able to participate in that it on the printing press on paper and they go around and distribute it in the public square.
You as an individual are able to participate in that freedom of the press simply by voicing your opinion in the written form.
That's what our founding fathers intended, not just that they're going to provide cover for CNN to lie about Donald Trump whenever the heck they want.
Wow.
Wow.
Tell me, is it P-I-C-K-A-X? Did I even spell Axe right?
Axe.com? Yeah, P-I-C-K-A-X.com.
And what we're doing right now is we're still in the development phase.
Target date for launch is going to be quarter one of 2024.
We're hoping to enter beta come January.
Yeah. Anybody who signs up right now and pre-registers, they're going to be a part of phase one of our beta for Pickaxe.
That way, you're going to be able to start building your profile, get content on there, start building a following with other phase one people as well, which will give you a huge advantage when we actually launch and we start monetizing and all that kind of stuff.
That's one of the things that we're doing right now.
How is the integration between like, you know, we have all these different social kind of media platforms now.
I mean, how does it do? Does it integrate with any of those?
So we're not integrating directly with them.
We're going to make it easy for where if you're posting content on our platform, we're going to make it very easy to share on other platforms.
But even with that, we have to jump through some hoops because I know a lot of them are really shoring up a lot of their APIs and making it more difficult for partnerships.
I know even Getter was having difficulty to where Twitter wasn't allowing their users to forward their tweets to Getter, and they shut down that API side of things.
So, you know...
There's different ways that you have to figure out how to work with a lot of these platforms.
But one of the things that will make us distinctive is we're not just a social media platform where you're just going on there and posting.
Obviously, everybody can post away, you know, whatever you want to say, but we're also going to be focused on the content side of things.
So I'm almost calling this a social content platform.
To where your ability to actually post videos, post blogs, post articles, things along those lines to where then you can make those easily shareable on all the platforms.
And guess what? If you're a content creator, that means that you get to start earning money by sending people back to your articles or whatever it is that you have on our platform as well.
So we're kind of devising this in a way that's going to be a win-win for everybody, I think.
Wow, wow. So tell me a little bit more about the content part of it, like in terms of, you know, how does a platform encourage people to really explore the content side of things and be content creators?
Yeah, sure. So one of the things that we'll do, and I can't go into super detail right now because we're going to make some announcements coming up here soon as we finalize some of the details.
But we're going to be focused, especially in the long term, and we're going to be launching some things early on as well, but focusing on different ways for you to be able to post content, whether it's articles, videos, podcasts, whatever it is, but have it be directly within the platform.
And so that's going to be a way that maybe you can bypass some of these third-party programs and softwares and things like that that a lot of people use.
I mean, one of the things that's really interesting to me is when you think about it, if you're going to be a show host or have a podcast...
You know, you oftentimes have to have a Skype or Zoom account.
Sometimes that costs money depending on what kind of, you know, plan you have set up for that.
You got to pay money oftentimes for a restream.
You got to pay money for Spreaker or Transistor or whatever it is if you want to distribute it.
And then you got to set up an account over there with Apple or Spotify or whatever it might be.
You know, when you think about it, there's so many different pieces that you have to connect and you're connecting all of these different pieces together.
One of my long-term visions is let's alleviate that.
Let's streamline this and make this easier for people to get their content out there so that way you're not having to sit there thinking, okay, so I got to get it.
I got to download it off the speaker and then I got to upload it over here and download this and whatever it is.
It's like, no, let's just streamline it all.
So that's one of my visions of things that we're going to be putting together.
That's awesome. For the people that don't know what it takes, what does it take to start a social media platform in terms of resources, funds?
I mean, how big of an endeavor is this?
Yeah, I mean, it took a significant investment of money, and it takes a lot of time and a lot of energy.
So I have a phenomenal group of tech guys that are building this thing.
I'm working with them and communication with them every single day as we're working through how we're going to do this, how we're going to build this and all that.
And I remember when I first approached them and I was talking to them like, okay, so what will this take to build this thing?
And they're like, just so you know, it's going to take, it's a long build.
It's like a 10 to 12 month build.
And so, you know, we've already been working on this.
So we're already in June.
So we've been working on this for what, four to six months already.
And we're about halfway there.
And so it takes a lot, but also it takes a lot of vision and actually sitting down and figuring out how do you actually want this to be?
Because when you think about it, I think a lot of times we take for granted, and I know I took for granted all the different features that are on Twitter or Facebook and how this works with this.
Where does this button go? How is this linked together?
What kind of functionality do we want to have?
What do we want this to look like?
Getting down to the minutiae, getting down to the details has been really eye opening to me about what it really takes to put something like this together.
It's a constant day to day interaction with my tech guys on Figuring out, this is what I want it to do.
How do we do that?
How do we want to function? How do we want this to interact with the user, with us on the back end?
All that kind of stuff. So it's been a fascinating, eye-opening experience for me, really diving into the backside of building a tech platform like this, for sure.
Wow, wow. So, in terms of, I guess, budgets, if you don't mind me asking that, I mean, if somebody was like, hey, I want to start a social media app, I mean, what is the bottom number you're looking at?
And I know it goes north from there, but what is the bottom number you're looking at, really?
I mean, you're looking at minimum, you know, multiple six figures if you want to build something.
I know Michael Lindell has said that he spent about $4 million on their platform.
You know, the reality of it is there are shortcuts that you can take, right?
So like, you know, there's open source software.
So TrueSocial and Gab actually both use the same open source software in order to build a platform.
It's called Mastodon. What they do is they're basically taking the framework and then they're building it.
They're skipping a lot of these early steps that I'm doing.
We're legitimately building it from scratch.
We're not using anybody else's technology and all that kind of stuff.
It takes a bit more of an investment, a lot more time and energy in order to do it, but I figured if we're going to do this, I want to do this right from the start and I want to have control over every single detail because I'm building this for the long term.
There's so many different aspects that we can tackle with this.
And that really comes back to even our name.
Our name is Pickaxe. Literally, our mission is to pick away at the hold that big tech has over us.
And who knows? Maybe down the road we'll take on big banks.
Maybe we'll take on big entertainment.
Maybe we'll take on big business.
Whatever it might be.
But if we're actually going to take this on and provide a legitimate solution, and not just a place for all the rejects that get kicked off of the social media platforms, but an actual place where we're actually enticing people, everyday people, I don't care what your political views are, everyday people to feel like, I'm on Facebook, I'm on Twitter, but I need to be over here on this pickaxe thing.
We have to do this right from the start and not cut corners like most social media platforms do.
In terms of populating, once it's ready, once at least the beta version is ready, what are your strategies to get people to come to this platform?
Yeah, honestly, a lot of it is just me talking to people.
Obviously, we've got a marketing budget.
We've got an advertising budget and all of that.
But one of the interesting things is, because I announced that we're launching this platform at Clay Clark's event out there at Trump Doral a few weeks ago when I spoke there.
And it was interesting because the night before, Devin Nunez for Truth Social was there pitching truth to everybody and all that.
And then the next day, I basically pitched pickaxe to everybody.
It was interesting. I had so many people come up to me and say, why is nobody else doing what you're doing?
That was the common question.
This is what we need.
Because when you think about it, even forget the monetization aspect of it.
I'm having everyday people come up to me that are not content creators and they're like, I feel like I don't have a voice.
Because I'm just sitting here and basically talking into the wind on social media.
Whether it's on Facebook and it's just around my friends, they say, if I'm talking about election fraud or I talk about politics or my views on Donald Trump or whatever it is, even my friends and family won't see what I'm talking about because they're censoring these topics, right?
And they're like, even just this kind of idea alone where you're having algorithms that are working on your behalf instead of working against you...
A lot of them were like, I feel like I'm going to be able to have my voice back.
And to me, that's such a huge thing because I think so many of us feel like we're not being heard or we're being put off into this little algorithmic bubble or echo chamber or whatever it might be.
And if we want to actually save this country, it's going to take conversations.
It's going to take debates. It's going to take discussions.
But even just from a strategic standpoint, you know, obviously, you know, one of our enticing things will obviously be for content creators because of the algorithms and the monetization and their ability to post the content on the platform, go on to other platforms and say, hey, come back, come back here.
And see my content that I just posted on here, because they're going to be enticed to actually promote it, because if they post that same content on Twitter or Facebook, they don't get anything for that.
They get some views, and that's about it.
But what if they could go on our platform, they're getting views, they're building a following, and now they're making money where their following actually is?
To me, that's a no-brainer for every content creator in the country.
Yeah, yeah. I mean, one of the things that strikes me is, you know, we keep talking about the censorship and I almost feel like our side is a little bit too kind with the censors.
We say, oh, they're censoring and they're censoring.
And what occurred to me, you use these words, right?
It's about getting our voice back.
And what I would argue, and this is just an aside, it has nothing to do with like what we can do with the social media, you know, project right now.
But what occurred to me is stealing people's voices, right?
Taking their power of voice.
Is a crime against humanity because you're really taking away somebody's value when you steal their voice.
And you're saying that you're less than human.
You're two-thirds human.
We've heard these things in terms of different cultures where there's people designated that they're not quite human.
They're two-thirds. Actually, my ancestors were As Christians in a Muslim country, we're considered to be so.
So the gravity of what they've done is so humongous.
Like, people for the last three, four years have lost their voice.
And the fact that, you know, we've had these, like, true socials that are not quite, you know, it's not quite there, you know?
Do you think pickaxe is actually going to be, like, the little revolution that we need in order to, you know, do a huge U-turn and hopefully, you know, Cause a shift across all these social media platforms, meaning that this stealing of people's voices no longer becomes permissible.
Honestly, I'm hoping so.
And the reality of it is that I've essentially pitched a lot of my ideas to a lot of the different CEOs of a lot of these social media platforms before I ever decided to launch Pickaxe.
And I was turned down multiple times.
And I wasn't looking for an investment.
I wasn't looking for any kind of credit or whatever it is.
It was just like, guys, this is what you guys should be doing.
Like, no, we got this.
We know what we're doing. And so it finally was like, okay, fine, then we'll just do it ourselves.
And I'm hoping that we can show that there is a business model for free speech.
And a lot of people are like, well, Elon Musk, he's handling the free speech side of things.
Well, he's technically not, because he's famously said that you have the freedom of speech, but not the freedom of reach.
That means that he believes that you're allowed to talk, you're allowed to say what you want, but he just may not let people hear what you're saying.
Which means you're basically talking into the wind.
It's like if you post something on Twitter and nobody actually hears it, it's like a tree falling in the woods.
If nobody's around to hear it, did it really make a noise?
It's the same kind of thing.
I think this is where you start getting into, okay, what's Elon really doing?
With Twitter. The reality of it is that you have to look at what is Elon Musk's motivation?
Because if you look at when certain documents are filed and things along those lines, like Elon was planning on buying Twitter way before he ever started talking about free speech.
Way before. And then you start looking at, okay, so what is Elon into?
Number one, he does have ties with the World Economic Forum, which is concerning, right?
Yeah. Number two, he is a transhumanist, which is extremely concerning because transhumanism is going to be the downfall of humanity, in my opinion, unless we turn things around, right?
So he just got the FDA to approve his brain chip where he can implant it into your brain, erase memories, replace them with new ones, all that kind of stuff.
At the same time that he's working on his brain Now, his AI, according to reports, are going to be based off of Twitter data.
So, each person that's on Twitter is going to contribute to Elon Musk's Artificial intelligence, which would make his AI the most relevant and up-to-date AI on the planet because he has real-time information coming in and real-time views coming in that other AI just simply will not have access to.
So when you actually think about it, you've got a transhumanist that's developing artificial intelligence What's to say that he's not going to use all this data on Twitter in order to fuel basically brain chips that are fueled and powered by artificial intelligence that's fueled by the data coming out of Twitter?
It's not for free speech.
It's for data collection and data harvesting for his artificial intelligence.
That's why he was willing to drop $44 billion on buying Twitter.
It wasn't necessarily because he's this free speech stalwart, because I gotta tell you, he's not.
Yeah, he plays that.
I get the sense that he plays that role because he has to play that role.
And, you know, it's a comparative thing, right?
You know, we talk about these politicians running for office.
And oftentimes, well, not oftentimes, I'd say 100 out of 100, you're choosing the lesser of two evils, right?
And in that lesser of two evils world, when you look at these billionaires, sure.
Sure, Elon Musk is a lot more palatable than, say, a George Soros, who looked like he fell out of Satan's ass.
Excuse me. Well, one of the things that I've been exploring is the basis of AI and artificial intelligence.
And one of my biggest concerns looking at the tech side of things is the development of quantum computing.
that will probably really, really come to the forefront within the next decade or so.
Because when you look at the basis of quantum computing, I mean, you know, they're literally doing computing on essentially life forms.
I mean, their memory and what they're using to fuel quantum computing is actually based on atoms.
It's not based on zeros and ones.
It's literally on the very basis of life here on this earth.
And when you actually look at how sporadic it is and how their software writing is and all that kind of stuff, a lot of people have actually warned that they're concerned that it may actually be communication with the demonic world.
And a lot of it is because If you're writing code in zeros and ones, and you're writing software and things along those lines, it's very predictable what happens.
And I always use the example.
It's almost like you're writing a mathematical equation of 2 plus 2 should equal 4, but all of a sudden it spits out 43.
And you're like, where did the other 39 numbers come from?
I don't know. It just came out of nowhere.
And so when you're looking at it, if you have artificial intelligence that's based on quantum computing, and if it is in fact, as my theory holds, if it is in fact demonic, now what you're actually looking at is the ability, through transhumanism and through technology, to demonically possess the masses.
When you think about it, there will be implanting a technology that is communicating with fallen angels, with the demonic world.
That's going to lead to mass demonic possession.
Now, this is what I always say, because I am a Christian.
I do believe that the only way to salvation is through Jesus Christ alone.
And the reality of it is that the Bible clearly teaches.
The Bible clearly teaches that a true Christian, a true follower of Christ cannot be demonically possessed.
So when you actually think about this, the only way to counter and protect yourself from future demonic possession through this transhumanist ideology Is to repent and begin to follow Christ and become a Christian.
It's pretty wild when you think about it, but that's the only way to truly counter this unless you just completely eliminate all technology from your life once this quantum computing comes in.
Yeah, yeah. Wow, wow.
Those are powerful words. Jeff, is there anything we didn't touch upon in regards to your new platform or any topics that you'd like to discuss, you know, that we should talk about before wrapping up this episode?
Yeah, well, so I just think for me, the thing that I'm really excited about with Pickaxe is bringing a platform to the everyday person and giving everybody an opportunity to have their voice heard and have their opinions heard.
I don't care if you are considered a crazy tinfoil hat conspiracy theorist, right?
If you're a flat earther, it's like, I want to hear your argument.
I'm thoroughly entertained by arguments about flat earth.
I don't believe that we're on a flat earth, but I'm thoroughly entertained.
And it does put a question in the back of my mind.
The fact that Google and YouTube and social media censors those that are pushing flat earth and pushing some of these other, you know, conspiracy theories.
You're like... My hunch is, typically, if it's being censored, it's probably true, but even though I don't believe it, they make compelling arguments.
I would much rather, instead of censorship, I would much rather see an expert on the opposing side actually come in and discuss and debate the issues, and actually take their arguments and pick it apart.
That's what I want to see, and that's one of the things that I really want to put together on Pickaxe.
If I see compelling arguments on either side of any kind of conversation or debate, I just may...
Bring them on my show, have an exclusive on Pickaxe, and we'll actually discuss and debate.
Bring different people together, do a debate.
We'll see what kind of content is trending, what seems to be piquing people's interest.
And let's figure out a way to bring conversation back, especially among people that disagree.
I think that that is so vitally important.
And that's one of the things that I'm going to be also doing as well.
This is not just going to be a MAGA bubble.
This is not just going to be a conservative bubble.
We're bringing in all the Donald Trump supporters.
Yes, there's going to be a lot of, you know, conservatives and Republicans and Donald Trump supporters on the platform.
But I'm also reaching out to a lot of people that are on the left in different industries.
And they all want to jump on here, too, because of the algorithms and the monetization.
You know, and so if we can create this kind of mentality of we're not going to censor.
So the best thing that you can do if you disagree with somebody, you've got a couple of options.
You can counter them with a superior argument.
You could ignore them. Or, guess what?
If you really don't like what somebody says, you can block them.
But don't tell me that I have to censor what they're saying.
You just take responsibility for you.
And I think if we can all agree upon that ideal, I think we could really create something special here.
Big time, big time. I have a question, actually, about the name.
So, I get the relevance.
You know, it seems like something that has, you know, dual or triple meaning.
So, the pickaxe, I get, like, picking at, you know, the issue and, you know, axe, chipping away and stuff.
It also kind of reminds me of, you know, when they used to say, like, during a gold rush, the real business is the shovels and picks?
Mm-hmm. I mean, was that ever part of it or just...
Yeah, honestly, that did come up in the conversation.
And I think for us, it represents a whole bunch of different things.
Number one, obviously, we're picking away at the hold that big tech has over us, right?
And they have this huge hold over us.
We literally got to do everything we can to not rely on them anymore.
But the other aspect of it, too, is we've actually got to get in there And get dirty and do the difficult work.
If you're going to work with a pickaxe, that's difficult manual labor that you gotta get in there and do.
And I think oftentimes, we think technology, we think, okay, easy street, we're just gonna sit back and we're just gonna let technology do its thing.
It's like, no, we're setting up this platform so that way you can get in there and you can actually do The physical work of investigating, of exposing, of discussing and debating, that takes energy.
That takes mental capacity.
That takes getting in there, getting your hands dirty, and not being afraid of making a mistake, not being afraid of getting dirty as well.
That's an important distinction.
And then also, there's also the fun part of it where, you know, on the platform, if you like something, you'll pick it.
If you don't, you'll axe it.
Oh, dude, that's awesome.
I did not know that. That's actually really clever.
Pickaxe. Great. Actually, now that ties it all together.
Now it's like, wow, I see the...
I see the play on words there.
Really cool. Jeff, this has been awesome, man.
It's always a pleasure having you on the Blood Money Podcast and really enjoy being on your show as well.
Really kudos to you for actually even going down this route of starting a social media platform.
I know this kind of stuff is not easy.
I've dealt with programmers and all the little things that could go wrong during the building of Thank you.
I appreciate it.
It's been a lot of work, but it's also been a lot of fun.
And I've been learning just a ton through this whole process.
Awesome. We'd love to have you back for an update.
You know, I'm sure as the fall starts, you know, creeping up on us, there's gonna be a lot of updates.
So yeah, hopefully, you know, in a couple of months, we'd love to hear back from you about this topic.
Sounds like a plan. I'll definitely keep in the loop.
Awesome, brother. Awesome. And for the viewers out there, thank you so much for joining us for the Blood Money Podcast.
Please check out our platform, AmericaHappens.com, for all of our latest episodes.
I will see you on the next episode of Blood Money.